Heaven and earth color steel why aspire to become a business-to-business flag?

Heaven and earth color steel why aspire to become a business-to-business flag?
Shanghai Wei Ya

On the 7:26 high-speed train, I took out a print of 9 pages of information, hurried to read. This trip I was to Suzhou to interview the world Color Steel, the company's full name is the Suzhou Tiandi Color Steel Manufacturing Co. In half an hour after the high-speed rail to Suzhou, I read the complete information generated is only a question: Why is the world of color steel desire to become a business-to-business banner?

I wrote a batch of business-to-business Web stories before 2008, and then I faded out into the consumer-to-consumer and the business of the Business-to-consumer. The reason seems simple, the demand for online brands from Business-to-business Networks is not enthusiastic, product prices, http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality and completion time are more important to them." After 3 years of time, what has been the change in business-to-business Web commerce?

Know the world color steel, I was in the September 2010 Network Business Festival. Alibaba's chief of staff Zeng invite some network business to lunch, I was there, the same table with the World Color Steel general manager Hu Fangwei, he is not tall, face thin, speak loud, short statements. The time of a meal can not have too many impressions, I just remember, Yu total original culture only primary school 3 grade, is from Jiangxi to Suzhou Construction Company, then own the company, do E-commerce only one year, ... What I can not forget is that he dares to advertise in CCTV for the brand.

Alibaba's business-to-business division wants me to have a speech at the January 8 meeting of Alibaba's first SME network Marketing 100, which is the Business-to-business brand path. This naturally reminds me of Hu Fangwei. This trip, I was a research case, but also to dispel my problems.

From 8:00 until 7:00, about 11 hours I was in this business. I wrote out some of my observations to see if I could find a reason to answer the question.

Color steel plate, is a kind of color ultra-thin steel plate, factory in this material, can be pressed according to customer requirements of the structure of a variety of specifications, can also be insulation, heat insulation, flame retardant materials in which the suppression of light wallboard, if coupled with steel structure, you can in a very short period of time to become active room, box-type room, Steel series plant. I looked at the data and seemed to call it a more accurate light steel structure. There is information to illustrate that the development of light steel structure in full swing, especially in the construction of industrial plants more rapid. Light steel structure is the advantage of a short construction cycle, 20 days can be built a plant; color pressed steel plate can help improve the dynamic sense of the surrounding environment; light weight of the building, generally do not need to do pile foundation, the use of polystyrene foam sandwich plate or a single board with insulation cotton and other measures, so that heat preservation, insulation and sound insulation and other effects are good , good seismic performance, can be effective fire prevention; To put it simply, this is a sunrise industry.

Because it is a sunrise industry, therefore, the rapid development, this light steel structure manufacturing and processing, construction enterprises, the number of large growth can be glimpse, such as Shanghai's lightweight steel structure manufacturing and construction units have been developed from the original dozens of to now more than 400, a single Shanghai Baosteel area has nearly hundred steel structure factory. President told me that the location of his factory Wu County Jinjiaba, there are hundreds of color steel processing enterprises. That is to say, Jinjiaba is not only a cluster enterprise area, these cluster enterprises have the characteristic of excellent development momentum together.

But the strange thing is, these business-to-business enterprises, have not tasted the sweetness of e-commerce, most of them do not have business channels, relying on traditional methods to take business, busy time do not come, idle time there is no business to do. President told me a public secret, in this young industry, most of the enterprise scale is small, in E-commerce, the most advanced is simply by buying the keyword ranking business, almost no brand enterprises.

March 2009, Hu Fangwei in an accidental opportunity to listen to the Suzhou economic and trade vocational and technical college teachers, but also Ali College lecturer I.P. Teacher's class, began to contact E-commerce, the enlightened. He realized that this was an opportunity, immediately please I.P. as a business consultant, quickly set up an E-commerce team, June completed 1 million network orders, September completed 1.88 million network orders, November completed 3.2 million network orders, 2009 online sales 18 million, 2010 online sales accounted for 30 million of the total sales of 85%.

Hu Fangwei himself does not understand e-commerce, but the same as the Yehai, the first is his passion (which I will report later), the second is to their own industry than others have a clearer understanding of the two advantages of people are very easy in the field of E-commerce luck, but also the most favored venture capitalists. Hu Fangwei told me, he is not afraid to take big single, because Jinjiaba hundreds of color steel enterprises can be his processing plant, he is worried about how to be able to walk in E-commerce in front, in many enterprises are not sober when far ahead!

I finally understand that the brand has finally seduced the business-to-business business. Brands on the Internet are actually an influence that goes far beyond the ranking of keywords on search sites. What it tells the customer is: what is a lightweight steel structure? What is the advantage of it? Who is the best enterprise in this respect? Why are small businesses more able to harness products than some big companies? What color steel such enterprises can eat up to 30 million orders a year, the next year also can eat under 300 million orders?

October 2010, Hu Fangwei did a painful and happy thing, he spent a sum of business and economic asymmetry advertising fees, become the industry's exclusive CCTV listed companies, and soon on the outside of the factory wall painted a big slogan. I told President, you are really on the beach brand. I said, the Internet can not wait ..., the Internet will always be the resources and opportunities for the people who walk in front of ..., the internet to go far will be all go together ...

When I went back to Shanghai 7:18 in the morning, I already knew that color steel wanted to be a good reason for a flag.