Heaven and earth one number Chan: Fast Consumer goods Entrepreneurship competition "smell" and "tenacity"

Source: Internet
Author: User
Keywords Chan World One

  

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Guangdong Laterite Foundation, World one beverage founder Chan share the entrepreneurial legend

A few days ago, Guangdong Province's first provincial venture capital of the government-led fund laterite fund was formally established, the fund scale of 1 billion, by the Guangdong Provincial venture capital Government Guidance fund and the Deep Innovation Investment group launched by Guangdong Provincial venture capital company, Deep venture investment and other social enterprises jointly funded. In the day of the establishment of the Conference, Heaven and earth one, cool dog software, tele-science and technology, days of intelligence four enterprises signed.

Guangdong Vinegar Beverage Leading enterprise World One Beverage Co., Ltd., chairman of the Chan, said in an interview with reporters at the signing site that some of the government funds to professional investment companies to take care of, not only the Government strongly support the strategic emerging industries more easily to share support policies, but also make the Fund's investment more valuable.

As a new industry, the world one has been valued 4 billion, venture capital, Shenzhen Innovation Investment Group, China Branch Investment and other competing. What kind of entrepreneurial story is behind its sky-high valuations? Chan to the south of the reporter detailed description of their own entrepreneurial mentality process.

Fast consumer goods entrepreneurs compete for "smell"

Southern Metropolis Daily (hereinafter referred to as South Capital): Heaven and earth One no not long ago was valued 4 billion, Shenzhen Innovation Investment Group, China Branch Investment and other venture capital have settled in, the industry believes that this is a legendary entrepreneurial story, how do you think of the rapid elimination of the entrepreneurial?

Chan: Fast consumer goods venture quite risky, the wind cast phase of heaven and earth one, in addition to the plate, mode, more should be seen in the development of our enterprise brand tension and toughness.

Entrepreneurship also requires inspiration. One night in May 1997, I was at that time in half an hour to receive the deputy Director of Zhanjiang Development Zone Management Committee Lam and provincial Television advertising deputy Director of the party beautiful two people's telephone, very skillful, they all said now everyone loves to drink snow bi-vinegar "li X". It seems that "Li X" is really popular all over the city, I am in the major restaurant scene observation, sensitive to sniff out the business opportunities, that flavor so I still memorable: not only the taste is great can describe, that feeling is just the sky off the next sister Lin. I am also a well-established mall and realize that this is a great business opportunity. A pat on the head, at that time, my winery is to develop a kind of sparkling wine, production equipment can be used directly, so only half a month later, June 4, the first bottle of vinegar beverage heaven and earth was born.

So far, I have a lingering fear is that during the trial, sent to Shanxi to do investigation cadres back to say, Shanxi vinegar Drink Research authority figure Professor Anthoxanthin said, vinegar beverage production technology is not yet ripe, there is no successful precedent in China. If you know the production process does not pass, said nothing will be horse. Sure enough, the first batch of products out, three days basically become cloudy, after almost every three days to change the process, have failed, the original plan will not succeed at the end of the day to give up. During the discussion, we found that dozens of bottles in the first batch of products did not deteriorate, the analysis found that the operator did not operate according to the operating procedures. However, inadvertently inserted Liu, "illegal" production of some products are found to break through the technical bottlenecks. July 1, 1997, the world one official listing.

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