Heaven pigeon interactive imagination

Hou Jianyong newspaper reporter in Hong Kong

July 9, pigeon interactive listed in Hong Kong, opening price of HK $ 5.99, 5.28 Hong Kong dollar issue price up 13.4%. The day the company closing price of 581 million Hong Kong dollars, the market value of about 7.071 billion Hong Kong dollars.

Fu Zhengjun, an interactive founder of pigeon, told 21st Century Business Herald reporter that 7502 valid applications were received for the IPO, amounting to HK $ 2,316 million and over-subscribing 75.13 times. The launch of the clawback mechanism will raise the number of shares open for public sale in Hong Kong to more than 121 million shares, representing 40% of the total number of the Offer Shares.

An investor who does not want to be named does not think it is really easy to achieve the above result despite the combination of bad weather. The so-called bad news contains three aspects, one listed Alibaba and its just released Q1 earnings, the second is the impact of the Qin event, the third is the US rate hike is expected to be released in advance.

She disclosed: Alibaba will be listed within a month, the agencies are in the collection of funds to buy the largest single Internet history, will inevitably affect the financing of other companies; Net Qin incident involving the accounting system, affecting as much as the year of the company.

The investors think these factors are short-term factors, in the long run these negative effects will be eliminated.

Fu Zhengjun can be described as breezy: listed conference, standing next to him is pregnant wife about to be produced. McGee, CEO of Heavenly Clutch Interactive, said in addition to the listing of Tim Ding, Fu Zhengjun three hi this year, but did not disclose more detailed information.

Show field economic model can copy?

Heaven pigeon interactive imagination where? Fu Zhengjun gives a copy of the beautiful economy in different sectors of the plan.

In 2013, revenues of 9158 communities, Sina show, Sina show and other communities were 194 million, 232 million, 171 million and 84.597 million respectively, accounting for 96.4% of the total revenue %. In these communities, viewers can send virtual gifts to beauty anchorpersons, and revenue is split between platforms, anchors and channels. In general, 30% of income points to promote, anchor take away 40% -50%, platform take 20% -30%. Because of this business model, Pigeon Interaction is called the Beauty Economy.

Fu Zhengjun believes that this model will have room for further growth in the future. It is estimated that the market will reach 30% annual growth rate and the entire market will reach 13 billion yuan by 2017, which is a stable and increasing market.

In addition to this traditional business, Fu Zhengjun will use this model for other industries, the preferred market is medical, education, games (especially mobile games).

Internet medical is now a hot spot, intelligent hardware, health, clinic, platform, different companies cut in from different aspects. Fu Zhengjun ready to cut from the health side: Patients can get a comprehensive experience report in different ways, or cardiovascular, blood pressure, blood glucose and other individual reports, you can put these data into a group, the group leader is generally presided over by a doctor, the patient You can initiate a question to the moderator or discuss the analysis with other people in the group. Beautiful anchor into a doctor, fans into patients, the essence is the use of video communication platform.

The game market is mainly for mobile games. Unlike normal mobile games, the game launched by Heavenly Pigeon Interactive fully mobilizes the currently owned anchor resources: the anchor will become the host of the game, leading everyone to fight the monsters, or compete with another team; the anchor will also launch some activities , Take the initiative to invite teammates to play together. Fu Zhengjun believes that this model is more sticky game.

Another story is the O2O model supported by K-song system. 9158 started to transform O2O last year. KTV built the entity online and added social elements. Strangers can resort to the networking system created by 9158 to make PK in KTV and establish social networking relationship.

Fu Zhengjun said: Compared with the online KTV, offline market is a bigger business, investors have more room for imagination.

Introduce partners

Pigeon interactive prospectus shows that in 2013 the company hand travel revenue of 2.73 million yuan, advertising revenue of 17.08 million yuan, which together accounted for 3.6%. And medical education has not yet started.

The biggest advantage of the interaction between pigeons online user advantage. One possible flaw is that the current services provided by SkyDove are music. Music audiences are mainly young people pursuing fashion trends that do not overlap with online education and medical audiences. How do we find these users? This is a challenge that the pigeons must face.

The other is the game, Internet gamers and pigeons current users have a higher degree of coincidence.

Other challenges come from industry competitors, the most direct competitor of online education is YY founded by Li Xueling. There are also companies such as Yu Minhong's New Oriental and Dai Zheng's decision-making network, as well as Internet companies such as Tencent, Baidu and Ali. Giants have also started to march into online education. Baidu's Li Yanhong has been emphasizing the middle page business, media, travel, games, e-commerce, education, health care, financial industry is the most imaginative middle page business.

Pigeon interactive difficult to rely on the original resources, powerful competitors, Fu Zhengjun how to reach their own set goals?

During the IPO, Tiange Interactive entered into the placing agreement with ten basic investors, namely Qihoo 360 Technology Co., Ltd., Xijing Investment Management (Hong Kong) Co., Ltd., Brilliant Gas Inc. Investment Limited, Global Pros Investments Limited, Investment Co., Ltd., Golden Worldwide Holdings Limited, Hu Jian, Ruixuan Technology Co., Ltd., Newcomm International Education Group Limited, Li Ruijie and Basic Investors subscribed for a total of approximately HK $ 620 million.

Fu Zhengjun hopes that, from these basic investors, not only capital and credit endorsement, but also industrial resources support.

In the area of ​​digital healthcare, Healthy International, a Hong Kong-listed provider of healthcare and dental services, health products and pharmaceuticals, meals, management and administrative services, beauty and skin care services, is listed in Hong Kong. Fu Zhengjun said the two sides will cooperate in the field of video medical treatment in the future, and Internet technology will be provided by Heavenly Pigeon Interactive.

One of the potential proponents of digital healthcare is the Qihoo 360. Heaven pigeons interactive market, Qihoo 360 subscribed worth 500 million US dollars in shares. According to the information disclosed in the prospectus, Tiange Group set up a joint venture company "Tigers" with Qihoo 360 last year, of which 360%, a substantial entity owned by Starbucks, owns 49% of the equity.

360 support comes from smart hardware: Despite the loss of millet in the field of smart phones, 360 did not give up smart hardware, allegedly Zhou Hongyi is currently responsible for the smart bracelet business, smart bracelet is a health management terminal.

In terms of games, Li Ruijie, the CEO of the listed online game company in China, also subscribed to a stake worth about $ 5 million.

Fu Zhengjun said: Heaven pigeon interactive platform is essentially a video communication platform, is a service to people's platform, the original service to listen to music, the future can give you more services. These services are not entirely provided by the 9158 and can be provided with partners such as 360 smart hardware, health care, and games.