Heavy rain raids group buying website Industry Shuffle Capital Winter comes

Hot Watch group buying site as a new E-commerce model, in recent years is the scenery Unlimited. With the enthusiasm of the consumers to buy more, group buying site has sprung up, and become the Internet development of new spotlight point.　　But, behind the rampant spread, news of the winter coming of the group buying industry came as a storm in the summer. The World War on the verge of saturation industry shuffle. According to the domestic third party E-commerce research China E-commerce Research Center released in 2011 (on) China's E-commerce market data Monitoring Report, the end of 2010 to the end of June 2011, showed a continuous upward trend, in addition to the Spring Festival before and after the number of group buying enterprises slow growth The number of group buying companies grew rapidly in the second quarter.　　Has now risen to 5,300. The pace of growth is staggering, but competition in the industry is intensifying. Because the group buying website is mixed, it is inevitable that some things are contrary to industry morals, to provide false goods and unqualified products to become a "cancer" of the industry, so, the number of consumer complaints group purchase also with the increase in group buying site, not to mention the late service, therefore, in the rapid development of the group buying industry,　　A potential crisis is taking shape.　　Located in the local sales of E-commerce group buy net Tan Chen Hui to accept the "securities daily" reporter interview, said, group purchase website Industry development is no problem, but because the capital to buy the site's "cold shoulder" will let some enterprises face operating difficulties, therefore, a new round of the industry reshuffle imminent. Shire, a senior researcher at CIC, said in an interview with the Securities daily that: "From the rise of the group buying website to the full liberalization of the competitive market, and then to the capital market operation Stage, the group buying site into the shuffle stage is the trend of industry development, E-commerce Market regional oligarch competition is the characteristics　　It is expected that nearly 80% of the group buying site will be eliminated in this round of competition, and the real ability to survive in the group buying market site must have a fixed market share, there is enough money for brand promotion and business support.　　Face financing difficulties capital winter to buy the fiery also attracted capital attention, but also let rely on capital-backed group buying enterprises in the face of tight capital situation, enterprises also have to face financing difficult predicament.　　However, in the case of big changes in the environment, and those who have a good profit model of the group buying companies they do not lack of capital. According to the recent group buying industry statistics, visit the number of top 10 of the group purchase site for, Taobao gather cost-effective, handle, the United States Regiment, Litters Group, QQ Group purchase, 24 coupons, glutinous rice net, reviews network, group Treasure NET, full network.　　Among them, in addition to Taobao, Tencent, everyone company and the public reviews of the network's group purchase sites, other independent sites have been VC funds. Feng Po, a group analyst, said in an interview with the securities daily that from 2010 to July this year, the amount of investment in the site was disclosed, and only a few of the companies that were able to fund it accounted for more than 60%, and the first half of 2011A proportion is as high as 80%, showing the gradual trend towards market-leading enterprises, which indicates that the industry reshuffle is accelerating.　　Under this background, the market pattern tends to be clear, the investment space of this industry is also close to saturation. As we all know, the majority of Internet enterprises choose overseas capital market, however, this summer, the overseas Chinese concept stocks suffered the biggest "crisis of confidence", which also blocked the pace of domestic companies to go overseas listing, the original listing in July, the grand literature and Thunder had to extend the U.S. IPO, in such an environment,　　Capital's enthusiasm for investing in the internet has also shrunk sharply.　　In this regard, Shou also said that with the changes in the overseas capital environment, investment companies will be more conservative investment sites, the reliance on serious capital enterprises will face the possibility of being eliminated. On a hot summer day, the once-booming group buying site is facing a storm of "attack", and the attack is "capital Duanliang" after the attack.　　Group buying site who can laugh to the end of the market will be a common concern. In the CIC consultant Senior researcher Shire, the group buying network development lacks the industry benchmark, therefore the disorderly development becomes the main reason which the group buying network is difficult to scale, the normalization development.　　So in the future market competition in group buying network, not only need to increase the deep plough to the market, but also need to carry on the industry self-discipline, this is the only way to improve their competitiveness after entering the competition era. "Only for consumers to do a good job, and constantly improve the consumption process of the details of the problem, attract more talent to buy a network for consumers to serve, only to do this, group buying site can laugh to the last." "The American Regiment net Tan Chen Hui finally expresses. (Xia)