Hefei Sanyo Chairman Jin Youhua: Electric business will become an important development direction of home appliance enterprises

March 19, in Shanghai New International Exhibition Center held in the 12th session of the China Household Electrical Appliances Expo, Hefei Rongshida Electric Co., Ltd. with Imperial refrigerator, washing machine, microwave oven products and consumers meet. Emperor Degree of international high-end quality products, from the global more than 400 home appliances enterprises stand out, "admiration" of the scene of the media and viewers. Dili's excellent quality and service, and its corporate culture and development strategy is also closely related. Held in the national Fair before the "Imperial Factory depth experience" Media conference, the reporter was fortunate to interview Hefei Rongshida Sanyo Electric Co., Ltd. Chairman Jin Youhua, opened three in Hefei to quality and integrity to shape the core competitiveness of the enterprise concept. Pay attention to the implementation of the enterprise is a solid core interview began, Jin Youhua chairman of the Enterprise and product technology in two aspects of the interpretation of the home appliance enterprise culture. He said that the rongshida of the three oceans is the institutionalization of enterprise management, the system of flow, the flow of information, thus forming a full set of implementation system. For the enterprise, the most important thing is the talent, the enterprise will pay for the willing staff to study the MBA and other courses. In the enterprise system, the implementation of KPI assessment system, the establishment of two indicators, one economic indicators, the second is the moral indicators, at the same time with accountability system. In the supply chain system, rongshida advocates harmonious values, provides technical support for suppliers and creates development conditions to ensure product quality. From the point of view of product technology, Jin Youhua said, Rongshida has been constantly trying to use new technology to improve value-added. Rongshida three oceans can grow so fast, diligence and solid is the core competitiveness. For example, the introduction of less than a year, but quickly in the minds of consumers to establish a good reputation of the Emperor refrigerator, thanks to the Rongshida Sanyo quality and technology. At present, the emperor has been exported to more than 30 countries around the world, in the home appliance industry, the export of independent brands in the forefront. (Picture: Hefei Rongshida Electric Co., Ltd. Chairman Jin Youhua) quality service guarantee to protect enterprise moral integrity for consumers, in the purchase of home appliances products, product quality is the decisive factor, and the brand image of the enterprise can not be ignored. Jin Youhua said that Rongshida Sanyo has been constantly set up in the minds of consumers brand image. Rongshida quality service is mainly in the product services and integrity services two aspects. Product services include pre-sales and after-sales service, while the integrity of the service is in the cooperation of the object of good reputation, have integrity. As a Sino-foreign joint venture, the state-owned shareholder holding Enterprise, Rongshida has always been the son of all efforts to maintain enterprise integrity, to bring consumers with moral value, integrity value of high-quality services. Electric business is the future important business model will build a professional electrical business team to talk about home appliances sales channels, Jin Youhua that the electric business model in the future is a very important way. Rongshida to establish a marketing team suitable for the development model of electric business. The most important point is to build up with the electric business platform, so that consumers experience their high-quality service. Jin Youhua told reporters, Rongshida three-way electric business channelis developing at a rate of 300%. At present, the electric business is faced with two big problems, such as tax supervision and fakes, but Jin Youhua that the appearance of this kind of problem is beneficial to the brand enterprise, and provides a bigger and wider space for the real excellent brand and the first-class brand. The key is to grasp the opportunity, to have high-quality service concept, to be able to implement the commitment to consumers. Jin Youhua also said that this year Rongshida sales channels of Sanyo Electric business is expected to increase the total sales of 20% to 30%.