Hegemony cloud, internet giant Power PK

Entering the second decade of the 21st century, China's internet world is undergoing great changes, new models and new trends are emerging, but to really find the business model of Internet products, but it is extremely difficult. Through the study found that the "cloud-end" model will lead the Internet industry a new round of growth, the emergence of changes in the industrial structure of the Forces nouvelles.

The "cloud-end" model mentioned above is believed by many people and is now being used in this mode. But what about the cloud power of China's internet companies? I am today through the Analysys international release of China's Internet growth Trend report to help you under the various companies cloud strength on the PK analysis!

(1) Baidu: Search is very strong, the client meaningless, the future is not clear

As we all know, Baidu search currently occupies a monopolistic position in China, relying on the strategy of competitive bidding has been a great success in business. But with the passage of time, Baidu found a search engine before the client this portal. In order not to be subject to people, Baidu developed its own browser is the client.

Data statistics: Baidu Browser as Baidu client, and did not really bring much traffic. Because Baidu Browser is under the strategy of Baidu's defensive products, and Baidu search engine and did not form a product of the resultant force strategy. So the result of a one-man battle is futile.

(2) Tencent: Strong client cloud services weak future is expected to achieve PC-side and mobile-side complementary strategy

Search, I believe that the Internet users in China know, and most people have QQ number. Tencent relies on the huge number of users of QQ clients to realize the strategic transfer of client mode to commercial platform mode. QQ client became the platform, Tencent's strategy began to evolve into QQ for the entrance to create a one-stop Internet Life Service platform, through the Internet, mobile internet value-added services profit.

The reason behind this is that QQ can easily pick up or bundle the company's other products and services projects, this becomes very effective sales of their own company services, through the bundle of other products and services on the client, Tencent can effectively use QQ accumulated user base, and constantly bring new products and services to the client.

q+ platform launched, in fact, QQ client convergence capacity is not weakened but enhanced, because developers do not have to develop their own products alone marketing but can use the q+ platform this effective marketing channel to sell their products. In fact, the attraction of developers is to attract traffic, to help QQ clients to create a greater control of the portal.

To sum up: Tencent in the "end" of the product distribution has reached almost 100% of the coverage, as long as it is a popular application, whether it is on the PC, on the phone or on the tablet computer, or even on the Cloud (WEBQQ), Tencent has launched its own products, and the product experience is very good. It can be said that the current Tencent in the end of the layout is the most powerful, then if a QQ mobile phone or QQ operating system is not strange, because the building has been built, only poor decoration.

The only risk is that other enterprises in the browser to these QQ breeding "end" of the substitution, so that the end of QQ lost the status of the entrance. Then cloud services became Tencent's best defensive weapon.

The strong client can not explain the strength of the cloud, the end of the good, the cloud did not do a good job, is failure, this is also the weakness of Tencent search. We think that the vast client, and the style of diversification, Tencent is not possible to put all of its services in the cloud, only through the future of the mobile end and PC-side seamless docking is enough.

(3) Alibaba strategic line too long cloud dependence is not strong future can build Wenwang platform

As early as 07, Alibaba proposed from "Meet in Alibaba" to "Work in Alibaba" transformation, and the result of transformation is to build Aliyun. Because this strategy is very large, so the cloud three levels Saas,paas,iaas Ali must do, so we saw Ali not only doing cloud hosting, cloud applications, still doing cloud OS, Cloud mobile phone. But Aliyun's business value and development model and existing Ali service and "end" dependencies are not high, because the front line is too long to clarify its positioning and focus on the business, we believe that Ali must have a clear strategy on the "end", even if not the PC side, but also carefully assess the real value of Aliyun mobile phones.

Ali as a business platform, the server behind the storage of huge data, can be used to open to developers of data including customers, suppliers, products, orders, commodity trading evaluation, payment logistics, including communications translation, including some of the services of enterprises, such as booking, customs clearance and so on. These large number of enterprises to use all the things can be made into modules to open to developers, and then through the development of Wang Wang, the application of the integration between the mutual, mutual invocation. This trend of data modularity is easier for businesses to develop, and easier to manage for it. Through Wang Wang, Ali can provide these merchants with data management, provide low-cost storage space, provide low-cost computing power, and these for the needs of the advertising advantage of the developers can not resist.

But Ali the future main road is not in the software itself to improve the function, but in how to grasp their existing customer advantages, data advantages and hardware advantages, to find a breakthrough to seize the merchant, and then promote the use of Uvenwang "cloud" services, to make it a time to create a large platform.

(4) Qihoo: Client General Cloud relatively strong no search results in general product synergy

Qihoo 360 's first "free security" concept can be said that China's Internet innovation, not from foreign plagiarism, because it does not conform to the conventional logic. From the security software to do now the platform company, 360 out of their own way.

Due to the limitations of client processing computing power, 360 has long started to use cloud computing technology to optimize its antivirus engine, and developed a cloud security system, from this point of view, its initial layout on the cloud is still around the "security", but also in the mobile end is around the "security" strategy, This shows that 360 still takes security software as the gateway to the cloud era.

From the browser, Web site navigation to the software housekeeper, 360 walked in a with Baidu exactly complementary road, obviously 360 if there is a search, synergy will be large, but the search market has been basically no access to space, vertical search + client-master user behavior data in the future may be blue ocean.

(Responsible editor: Lu Guang)