Help 5 buy Yin Ruje: Interpretation of the "double 12" user experience as the core

"TechWeb Report" December 4 News, double 11 temperature has not dropped, double 12 will come. Shopping Search Website "Help 5 buy" (www.b5m.com) CEO Yin Ruje said, now the domestic business-to-consumer is in the initial stage of development, hoping to win by the scale effect, therefore, the price war in a long period of time will be long-term existence, "double 11" the collective carnival of the group to prove this point. But the simple "quantity" on the advantage, is not a long-term solution, only always take the user experience as the core, through personalized goods, special services, in the "quality" on the lead, in order to truly retain loyal users. It is reported, "Help 5 buy" new product "color boundary" (sejie.b5m.com) also officially on-line on December 1, through the picture sharing life, the integration picture search and the commodity search, emphasizes the interesting and the humanity, leads a kind of new net to buy the way. This year, "double 11" promotions, there is still a vague search, baby oversold, streaming, slow delivery and other user experience poor problems, but also let the network to buy family complain. Yin Ruje that, if the continuation of pure blood and ignore a deeper user experience, will only harm consumers trust in the electricity commodity licensing, loss of loyal customers, the long-term development of electrical goods licensing is also detrimental. For the user experience, the most important, or commodity quality and service itself, that is, commodity authenticity, price high and low, delivery speed, refund process and other basic conditions, therefore, must be rational treatment of double a big promotion, not only than the price, at the same time than the service, than the logistics, than Word-of-mouth. "Not only the single dimension to consider the most affordable price, at the same time consider the commodity word-of-mouth and user experience, to help 5 buy shopping parity plug-ins to help 5 Amoy provides nearly 40 million of the user comments, from commodity prices, user reviews and other dual dimensions, to provide users with the highest cost-effective choice of goods. Yin Ruje told reporters. When users have a more specific shopping needs, how in the numerous and confusing commodity information, use the least time to find the most suitable for their own goods, is the most urgent needs of each user. In the traditional shop, is the shop assistant for you to find the right shoes or merchandise, in E-commerce site, we also very much need such a shopper, that is "shopping search function", by the search engine services for you to find the right goods. Any consumer, if there is a bad shopping experience will not visit again, the same reason, bad search engine function will let an E-commerce site loss of consumers and repeat customers. The use of good search engines, the Electronic business site can effectively enhance the site user experience and turnover rate, but also to provide consumers with more convenience, is the domestic electrical business can try the way. But the current domestic e-commerce enterprises, especially the small and medium power companies, has not yet established a sound search engine technology and services. The technology advantage is one of the core advantages of helping 5 to buy, which provides the backbone for 5 to buy personalized search. Help 5 to buy in the past 15 years in the United States, Japan and South Korea and other markets research and development of comparative shopping search engine technology valuable experience, and in the past 4 years to improve the Chinese market for the localization of the application. As China's first professionalThe company that provides search engine and recommendation engine Technical service, helps 5 to buy in China to spend three years to develop Chinese search and recommendation engine, has a notable advantage in technology. Users need to have the value of personalized shopping guide, to help 5 buy to create personalized social search platform, through the crawl user browsing to help 5 buy the site left traces, according to real-time monitoring statistics and capture the user's consumption habits, and then provide users with "guess you like" personalized search results; Follow-up will be further social sharing and shopping search perfect integration, increase picture sharing "color" channel, "White-collar help", "talent" and other SNS platform, "brand recommendation" and other marketing platform, and constantly improve the user experience, to help each user to achieve "easy to find, easy to choose."