Heng da after the championship to see Weibo marketing

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November 9, 2013 20 o'clock in the second round of the Asian Crown final game attraction is really not to be underestimated, when the referee blew the whistle, Evergrande won the Asian Champions League championship. Before the start of the Championship # The topic has been many netizens to participate in the discussion, watch the ball together, write Micro Bo, in the hot big events, suddenly sleeping people began to brush Weibo.

On November 10, on the two micro-topic of the Asia Crown # Evergrande is the champion #, #亚冠决赛 # still in the top five of the micro-Bo topic, the participation of many celebrities let this big event is extremely hot, huang, Lang, ye, Li and so on have released the relevant micro-blog.

After Evergrande won the championship, the major companies also released Weibo:

If, in chronological terms, Okamoto's microblog was released earlier, at the beginning of the game has been released, and the incident, with the coincidence of products, with clever, arouse the enthusiasm of netizens, at 21:51 Durex official micro-blog, Justdoit issued on the title of Evergrande Weibo, Durex's consistent style, Color of the tone is full of temptation, many people as fun, always to see Dudul a happy, however, it was forwarded to the previous October Weibo, made a progressive comment, and Nike's Justdoit microblogging appears more literary, copy good: "You can buy a coach, buy a god-mate, buy a dream lineup, But ambition is priceless!

Mini China and Coca-Cola micro Bo also "not to be outdone", close to this big event quickly released the relevant micro-blog, the content of the same grounding gas, the above 5 microblogging is worth our learning, specific summarized as follows:

1, Advance preparation: The hot big events in advance preparation, all kinds of links may have different perspectives on the sound, for the results may also have a variety of options, hope occasion, that will be adequate preparation, several sets of programs, different copy;

2, Positive energy first: in some big event, the enterprise official micro to sound occasion, must be active positive energy, otherwise occasion the rice is not good;

3, the combination of micro-topic: It is best to combine the micro topic, although the above 5 officials micro did not add the day's Hot micro-topic can also be the attention of netizens and sought after, this is because its official micro has a certain influence, but for some small and medium-sized enterprises or new brands, occasion Micro topic is a good choice;

4, timely search for the Reds to help push: good planning and preparation in the occasion when released, can not passively wait for the popularity of micro-bo, you can find some grassroots micro-bloggers forward to share, good content and in the hottest event, the attention will be very high.

Is Weibo really dead? How to do the future microblogging marketing? Many enterprises are beginning to care about in the micro-blog to do marketing promotion, in fact, as a platform for micro-bo, huge user volume and user activity, is worth the enterprise to continue to do, how to become everyone's problem, the above case will become a good micro-blog for reference , and brand-related content, and hot events closely linked content, the future of micro-blog content ready to seize the hot events, to the audience to spread the brand, influence will quickly spread out, marketing becomes a good thing.