Hengsheng Real Estate CEO Cheng: Market overheating is bound to incur regulation

-Reporter Yang Dong recently, the central level of high-profile pressure, and the local level of policy tightening, the two should be, and compose a domestic real estate market another round of regulation overture. The real estate sector is generally considered too sensitive to the gateway, has developed the Gulf and other high-end real estate Holdings Limited Company CEO Cheng yesterday in the interview with the reporter, frankly, the recent market volume in the constant amplification, rigid demand for the representative's purchasing power gradually released. But he didn't think it would be a good thing to continue overheating, "too hot to be a tougher one." "From the end of August, Beijing, Tianjin, Shanghai, Sui, Shenzhen and other front-line urban real estate market rebound, in Cheng view," Although the country's regulatory policies remain strong, but there is no doubt that the recent rigid demand is indeed recovering and gradually released. We want volume to go up, and we don't want the price of the property market to grow too fast. "In the Cheng, the domestic real estate market is going through another sensitive period since late August, the People's Daily, Xinhua news agency issued a series of early warning property control, urging developers to sell as soon as possible--last week, the central level of the media, September 15, the People's Daily again published the title" Property market　　has reached a critical period, said that the domestic property market adjustment is entering the second phase, only the correction price, to release demand; September 17 Xinhua News agency published the "property market regulation on economic impact rethinking" commentary, put forward regulation "attitude should be more clear-cut, more firm stance." Under the pressure of public opinion, with Shanghai "Five" as the representative of the "local version" of the regulation of the regulations are issued, regulation of the wind increasingly tightening. Since then, Shanghai on the one hand to tighten the purchase tax concessions applicable scope, at the same time to start on the intermediary market irregularities of the special rectification. More importantly, for the sale of high priced real estate sales, municipal housing departments to strengthen the pre-sale program audit.　　Although the latter denies "not letting high prices go public", but insiders are generally aware that high prices, especially those pre-sale prices in 30,000 yuan/square meters above the real estate, at least in the pre-sale price pricing, whether it really can do "one Room One price" program, and so on, will experience more "polished." The market is tightening. For such as the Gulf of high prices, September, there will be a number of new listings, distance from the Shanghai version of the latest deal promulgated by the close, resulting in the industry generally believe that the recent high prices for the sale of property. And Cheng not think this time is "hit the muzzle" on. He said that at present the Gulf of pre-sale is still in the early stage of customer accumulation, the price is not fully established, "in the process of applying for pre-sale does not exist any problems." "For prices, Cheng said lightly:" When prices are really fixed, you will find that the relatively high price is reasonable. "In interviews with reporters, and Cheng similar to other developers have invariably expressed their understanding of the pre-sale of the new deal-that is, not a high price of the real estate listing difficult, difficult to be difficult in how you set the price to speakClear。　　Just make it clear, conditions, the reasons are sufficient, especially the future price increases, and if the exceed the scope of the timely report, who should be reported to the past developers blindly evade, fled the problem to speak clearly, the parties concerned will not deliberately to the listing of high prices to play "seals." "Whether it is rigid demand, or investment speculation, the purchase is expected." "Cheng does not shy away from such a price at 780,000 yuan/square meters on the high prices, more is the fact that investors bought," We hope that the real estate market can revive, but do not want the market too hot, otherwise it will inevitably incur regulation. ”