Hequan: Understanding the current situation and trend of mobile internet

The investment community August 22 News that the 201,300-degree World Congress was held today at the Beijing China Grand Hotel. Hequan, director of China Internet Association and academician of Chinese Academy of Engineering, attended the conference and made keynote speeches on topics related to mobile Internet architecture, ecology, large data, innovation and future trends.

The following is a transcript of the speech:

Hequan: Dear Li, you leaders, experts, you developers good morning! I am very happy to come to Baidu World, this world is really wonderful. The topic I am going to talk about today is the change of mobile Internet, the picture on the left is the growth of mobile internet traffic of the three major carriers of our country, the global mobile Internet is one times growth, the national growth is 124%, the three big operators are different. On the right is the proportion of income to the mobile business income, the average national growth of 40%, China Telecom is relatively high, China Mobile is close to 30%. There should be better growth in the previous year than in the past. Internet to PC Mobile Internet mobile phone, the resolution is relatively low, need network to detect customer bandwidth and resolution, fixed network access, mobile Internet may have other applications.

Next, I understand the mobile Internet model, business model, telecom operators to organize business, business is compartmentalized. Mobile Internet business model, we first look at the micro-letter, itself this data business, which itself is point-to-point, is real-time business, can also be non-real-time business. From the scope of the audience, can be private, can also be public, micro-letter has actually been combined in many forms. The circle is too big private sex is insufficient, loses the security, the circle is too small, the network marketing has no effect. In addition, mobile smart terminals embedded in a variety of sensors, now we GPS, two-dimensional number, etc. can be integrated on the phone. Mobile location services, but also the desktop Internet does not have the function, including social class, Tool class, and navigation services. At the same time, with electronic commerce, so that geographical position and pay together, so that bring some new business.

In the mobile internet industry chain, the past industrial chain in the telecommunications network, focusing on telecom operators is the most important industrial core, but in the mobile internet industry chain stretched. The emergence of OTT makes the mobile internet industry shorter, whether the industrial chain is elongated or shortened, highlighting the content and application become dominant. Let's talk about the industrial chain, upstream and downstream of the integrated content and terminals. Millet Company's Hardware plus services, our numerous enterprises, Qihoo Ali, Baidu, Shanda, they are not to rely on mobile phones, but to seize the portal of mobile Internet. Baidu has pulled onto its platform, and telecoms operators are now starting to make mobile phones. In the industrial chain, in the desktop Internet era, the portal platform is weak, search platform, social platform, electric business platform is basically separated, Sina to do the portal, Tencent to do social, Ali to do the electricity business, etc., 360 to do security. But in the mobile internet era, the personalized service of mobile phones, the application of the birth is cross-platform, with large data base, cross-platform expansion of business, and Cross-platform will make data fusion, so that data to produce greater value.

In mobile Internet, intelligent terminal as the highlight, compared with desktop Internet, the demand for Taiyun combination is more urgent.

Telecom operators to the basis of pipeline intelligence, through the custom mobile intelligent terminal and construction function cloud computing platform, and build mobile application flat, the intention to build end Taiyun integration operators, but in mobile applications less than ICP, bother, wing chat, wo friends and so difficult to reach a level.

ICP Enterprise lacks the telecommunication pipeline, although also customizes the terminal, but to the terminal control is inferior to the operator.

Therefore, operators and ICP cooperation between the demand, China Unicom and Tencent to launch the micro-letter Wo card, the Chinese telecom and NetEase to launch the easy letter.

Tencent opened micro-blog, QQ space, wealth and other APIs, allowing Third-party brands to spread in the Tencent user base, through the Tencent payment channels to open up business. Taobao platform to participate in the site to share with buyers and sellers and users and transaction information, for sellers to provide shop operators, hosting and quality inspection services.

Sina Weibo open platform lets the cooperative website share the user and the data resources, the enhancement flow and the user stickiness, promotes the application the user experience. Baidu Mobile Internet open platform to provide services one is based on box computing and Aladdin cooperation, the second is Search engine optimization, the third is to provide data Analysis Services, in addition to providing mobile construction station services.

Renren's social atlas allows third-party developers to build highly social-networking applications on clients such as Renren and mobile phones, and to integrate with everyone's website. China Telecom's Sky wing space is intended to integrate its IMS, ISAG core network resources, using a unified open interface to developers to open SMS, pepper, interactive voice, positioning, billing, business data and cloud-based capabilities.

Telecom operators through the user's cell phone assimilation, SMS and space location and other information processing, extraction of user communication behavior of temporal and spatial regularity and repeatability, thus targeted development of business and optimize the tariff model.

ICP has a large number of user data through microblogging, micro-credit search engines and E-commerce, based on data mining for groups rather than individuals, avoiding privacy issues and creating huge social and commercial benefits. For example, to master the integrity of users in small loans to avoid risk, master the user's shopping preferences, can be directed to push ads. Large data to assist ICP to carry out O2O services.

The innovation chain of mobile internet is longer than the desktop Internet, and the space of innovation is big.

HTML5 technology enables the decoupling of terminal manufacturing and application services, and the application of ecosystem development from vertical to horizontal. Application stores are likely to be centralized, while search engines, SNS, and distribution channels as Web applications are growing in importance.

Telecom operators in the industrial chain of the leading, easy access to equipment suppliers of technical support and services, but also developed a habit of dependence, over time weakened their own innovative ability.

Telecom operators have long formed the boss mentality and self-closure of the pattern, but also worried about the risk of loss of state-owned assets, rarely used to buy new companies to strengthen capacity. Even think that it is enough to dig up a corresponding leader, although it seems to be low cost, but it destroys the construction of a good innovative ecological environment.

At the beginning of ICP Enterprises in China, although from the imitation of the United States counterparts but facing the huge user base and national conditions, only innovation can succeed. ICP Enterprises focus on nurturing endogenous development capabilities, depending on the user for God, real-time support business development.

The small and medium-sized enterprises in the Internet field, there are many innovative ideas active enterprises, but the lack of industrialization capacity, natural growth is not much, large enterprises, on the contrary, through small and medium-sized enterprises to make up for the lack of innovation, and use their own user groups and industrialization advantages of rapid realization of marketization.

Mobile Internet changes fast, domestic and foreign ICP Enterprises have adopted mergers and acquisitions in time to make up the shortage of industrial chain.

In the desktop Internet era, it often takes years for Microsoft to develop a new version of the PC operating system. Compared with the desktop internet, mobile Internet applications open source software more extensive, open source software to accelerate the development of various applications, to adapt to the mobile terminal update speed and mobile application launch of the fast pace.

Google upgrades Android for a 3-month version, and Microsoft now proposes that its cloud OS Azureye will also launch a new version every month.

Millet companies using rapid iterative development model, a week to release a new version of Millet mobile phone OS, forever Beta, but to maintain the compatibility of the average update every 5-10m, encourage users to brush the machine and feedback, using 150 of enthusiasts to help improve the product.