Herbal tea The second camp staged a war of chaos

Two major industry giants Wanglaoji and Gado red pot of herbal tea dispute has not been decided, focusing on the pharmaceutical industry, Taiji group recently issued a notice that will be through the acquisition of a beverage company in Chongqing officially overweight herbal tea business. In addition, including to the Iraqi herbal tea, the northern part of green tea and so on, so that the industry's eyes invariably turned into the scuffle of the second camp of herbal tea industry. However, the industry believes that the two strong hegemony, two or three-line herbal tea or will be difficult to escape the fate of the premature death. Two strong dominating herbal tea market in Chaoyang District, a supermarket, Beijing business newspaper reporter noted that the original is not a small herbal tea zone, Gado, Wanglaoji occupies 2/3 of the position, and its herbal tea occupy the rest of the majority of the position. Northern Area mung bean herbal tea, the old man's Herbal tea and sig pharmaceutical industry under the Chrysanthemum Emperor Tea only in inconspicuous position symbolically placed a few bottles. "Price does not have the advantage, not well-known enough," said the supermarket beverage sales staff, the same canned herbal tea, Gado and Wanglaoji 3.8 yuan a bottle, and the above-mentioned wilderness green tea and chrysanthemum Emperor tea prices are 4.3 yuan and 4.5 yuan respectively. Placed in the top shelf of Wang Wang Old man herbal tea, even in the packaging played a "buy five cans to send a can" gimmick, but the price of 21 yuan compared to the same specifications of the Gado is only cheaper than a dollar. "A few customers are curious to buy a few cans of home to taste." "A similar situation is also seen in several large business Changping District. Not only that, in each small chain supermarkets of the herbal tea district, these usually by the two or three line brand guard position, also basically by the two strong partition. Compared with the dazzling variety of beverages, the market of herbal tea varieties with the close of the quarter, "two yuan competition" pattern is increasingly obvious. The second camp continues to emerge in the Battle of the defeated, the emerging herbal tea rookie, trying to knock open the larger market of the local old brand ... Herbal tea industry chaos in the second camp can be seen. March 2010, the Ministry of Health formally approved herbal tea commonly used medicinal herbs Prunella vulgaris, Bujaye, egg flower as an herbal drink raw materials used. The news quickly triggered the capital March, with hot tea market. The same year, has always been to "Traditional Chinese medicine family" as the Overlord group, in the traditional Chinese medicine daily wash out of the main industry "Overlord herbal tea", in the trade stirred up a small waves. Data show that the herbal tea in 2011 had a record of 167 million yuan brilliant performance. However, sales have been down since last year and have been officially discontinued this July. And the king of the same fate of herbal tea has the original Sanjiu Enterprise Group (now renamed to China Resources 39) of "39 under the fire Wang" herbal tea and fragrant snow pharmaceutical "on the clear drink" herbal tea, respectively, in 2007 and the beginning of this year discontinued. With the above-mentioned herbal tea brand losing the contrast is that in recent years the brand of new herbal tea has continued to emerge. Ennis Group's cool lemon Herbal tea and the northern wilderness introduced mung bean herbal tea, is expanding the territory nationwide. In addition, 2012, to Iraq, Chen good People herbal tea, Snow Felix, Kat mother-in-law and other herbal tea brands have also been launched. Brand lack of difficult to stop the death "herbal tea market is basically Gado, Wang old Kyrgyzstan monopoly, other brands difficult to enter", Beijing business newspaper reporter call the above herbal tea brand Dealers, the answers were the same. In the industry seems to cause this result in addition to many herbal teas not only taste similar, the appearance of plagiarism is suspected, it is difficult to establish their own brand. CIC Consultant food industry researcher to Beijing Business newspaper reporter said, "is currently in the Gado red pot decoration right fierce competition period, both no time he gu." In the future, once the red pot decoration right case has a set of destiny, the winner will be responsible for other imitation of enterprises, especially serious imitators of the relevant responsibility. At the same time, from the channel and brand two aspects, other herbal tea is not a chance.