"Hero Age 2" producers interpret point card reimbursement budget 20 million

Grand New Tour "Heroic Age 2" on July 13 launched the "All 2D online games consumption I reimbursement" activities, according to the activity data can understand, in the reimbursement activity, the player reaches a certain level of the game, you can use 1 arbitrary waste Point Card (real card, virtual card can) from the "Heroic Age 2" activities to receive the corresponding amount of cash, or exchange double game coins.　　In this respect, the reporter interviewed the "Heroic Age 2" producer Mr. Tsai.　　Hero 2 producer Tsai (left) interviewed by reporters: At present, the major game manufacturers are doing cash marketing activities, such as repurchase account, the acquisition of QQ Signature, play on the send Q coins, Heroic Age 2 This waste point card reimbursement activities, and other marketing activities are different? Tsai: Other online promotional activities to send money as a gimmick, in fact, to redeem the props. This is to let the player get money to drive the word-of-mouth spread between players.　　Of course you can choose to reimburse cash or props, which is unrestricted to meet the different needs of different players.　　Reporter: Do not have ulterior motives of the studio to brush it? Tsai: So we set up the reimbursement object must be in our game is 25 level, actually also only needs the player to spend 4-5 hours, is for the brush-proof.　　Of course, if the studio is for the player service, as long as play our game, we are as welcome.　　Reporter: Why must provide a copy of ID card? Tsai: We require the player who mails the scrap point card to provide a copy of the ID card, because the bank can pay for the voucher. From another point of view, it is also for the protection of brushes.　　We will make a solemn commitment to the player, will be conservative personal information for the player, the player can be in the ID card copy side note: Only for the Grand game scrap point Card exchange cash and so on. Reporter: Before the event began, the Grand games have made those preparations?　　Have you done any relevant research?　　Tsai: We through the third party survey, such as the IRIS Investigation Agency, reimbursement amount reference 2D online users monthly average consumption data, as well as the game to meet the corresponding level of time, etc. as activities for reference. Reporter: How long will this event last?　　Can you tell me how much the official has prepared for the event? Tsai: This time the cost is not limited to the total amount, the first issue, that is, as of August 1, that is, only a limited time test 1-2 months, thereafter will be based on this period to make adjustments, such as reimbursement of the difficulty of the operation.　　For us, the game in the test, reimbursement activities are also in beta.　　The total budget for the first phase is 20 million. Reporter: Has the player response, the waste Point card reimbursement activity is linked with the game level, 25 level reimbursement 2.5 yuan, 50 level reimbursement 5 yuan, 80 level reimbursement 10 yuan.　　The player guesses that the level of reimbursement can be paid more than the cost of reimbursement, how do you see this? Tsai: Heroic Age 2 is free online games, has the player has already made the strategy, the strategy says 25 level only needs 3-4 hours, is does not need to spend money, 50 level words only need enough on-line time and the skill, also can not spend money. There are a lot of players in the officialForum published the Heroic Age 2 strategy, we can refer to. Reporter: So far, the number of players involved in the event? Do you receive a lot of waste points card?　　Can you disclose which games these players are providing are the point cards? From the customer feedback from the day of the player reimbursement letter Tsai: As of July 21, has 30,000 players to claim cash, 20,000 people apply for reimbursement game currency. At present, for each player has a telephone return visit, solicit the activity suggestion, the game suggestion. It is true that many waste points have been received. I remember receiving the first card is green ..., O (╯-╰) o Now it seems that the point of World of Warcraft more points, we also want to emphasize here, we only reimburse 2D game point card. Thank you.