Heroes of the past, those who "hang out" the former king

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Nokia, Motorola, BlackBerry, Kodak, Best Buy ... these thunderclap of former industry giants have now fallen in the fierce market competition, they have been bought or filed for bankruptcy, or other, what is the reason for them from the past glory to the decline of today?

BlackBerry Phone

Company background: BlackBerry is a Canadian mobile unlimited communication equipment brand, established in 1999. Its feature is to support the promotion of e-mail, mobile phones, Internet fax Services, was once a "high handsome rich" identity representative.

"Layoffs", "restructuring", "executives fleeing", "stock prices plummet", "Share Down", "market capitalisation", "sell the company", who did not expect that Rim's today would be so embarrassed terrified, when as much as 148 dollars of shares let it jump to the Glory peak, now the rim of the dead leaves, almost came to "life" The end of ...

But today's BlackBerry's "fall" is unstoppable. It is reported that in the past two years, the market value of the BlackBerry has shrunk by 70%, and the P/E is even less than 5 times times.

While the BlackBerry is still immersed in its own giant kingdom, Apple is using multimedia entertainment terminals to change the rules of the smartphone game, and when the BlackBerry awakened, suddenly found the boss status is easy to master.

So what caused the former king to fall into such a position?

Decline reason analysis:

I.

The fall of the BlackBerry is linked to the advent of Apple's iphone, which has brought smartphones into touch-screen times, which is just the beginning of a decline for the BlackBerry, which is fond of the physical keyboard, and the fact that Apple's design concept is not even sarcastic and not a hindrance to Apple's success.

In the coming mobile internet era, RIM's emphasis remains on its strong security and closeness, which is also an important reason for its decline, and the closures have brought many downsides to application developers, leading to RIM's lack of appeal in the area of application software development.

Second, the market rhythm is not stable

The launch of new products has always been a bit out of place for the BlackBerry, RIM's smartphone was not released as originally advertised, and its tablet playbook appeared to be a bit too hasty, as if the BlackBerry had always been a bit of a catch in the new product launch.

It is reported that many reviewers of rim development in the playbook of the evaluation, the market response is not bad. But after the playbook was officially launched, everyone was mixed. Most disturbing of all, the official version of Playbook has no e-mail service, which is exactly the killer of the BlackBerry smartphone. As a result, playbook a strong initial sales, but then quickly slipped. And Playbook's feeling seems to be that rim is rushing to launch a semi-finished product to counter the ipad.

Third, the sense of hardship is weak

Last year, Rim said the company expects earnings per share to reach $7.5 trillion in the current fiscal year, given the new BlackBerry products that will be listed later. Some analysts have questioned Rim's bullish forecasts, predicting that rim's earnings per share could be less than 6 dollars. Ultimately, analysts ' concerns did arise, and the company had to cut its expected earnings for the year to between 5.25 and 6 dollars. In the news, RIM's share price fell 27% per cent, its lowest point in nearly 5 years. #p # subtitle #e#

Best Buy

Company background: Best Buy was founded in 1966 in Minnesota, the founder of Schultz. Best Buy first started in a voice of music accessories store, in 1983 renamed Best Buy. It is one of the world's largest household appliance chain companies, with its own Best Buy retail, Canada "Future Mall", the top brand electronics franchise store magnolial and Best Buy film month and entertainment brand Hotline Entertainment company.

Best Buy, the big retail giant who has been trading for years from a record store in the global electronics chain, is facing competition from online retailers like Amazon and Wal-Mart and other retailers.

It is understood that Best Buy is now in an awkward position, many consumers in the best Buy shop experience, then they chose to go to lower prices to buy, and usually they will eventually choose the Amazon and other customer orders. The phenomenon, which has been experienced in the early days of Best Buy in Shanghai stores, is now prevalent in the United States, which has directly led to a decline in Best Buy performance.

Analysts say Best Buy is facing growing competition from Amazon and Wal-Mart, which makes it hard to boost sales without sacrificing profits. The advent of shopping parity sites has also hurt Best Buy, and many of the shops in Best Buy have been relegated to the site of the product display, but sales have not increased.

Decline reason analysis:

First, neglect the performance, pays attention to the culture.

Different from the domestic enterprise performance-oriented corporate culture, Best Buy more emphasis on personalized services to win repeat customers, this leisurely mentality, so that best buy in the fierce competition in China's home appliance chain market become frustrated.

Second, the various resources are dispersed use.

In the strategic layout, Best Buy does not want to give up the business model that has been accustomed to be proud of, and the illusion of more five-star electrical transformation into "Best Buy", which caused a variety of resources are dispersed use.

Third, the opening shop layout blunder.

And Best Buy all the way to full of rivals "shop Group" of the core business district in the different, Suning appliance only 10% of the shop plan left to Shanghai city, more consider in suburban open shop. The consensus in the industry is that in a mature business district open shop, the more late, the higher the cost. The result is that the more open the shop, the operating costs are not diluted, but rather.

Iv. cultural differences.

According to a customer who has visited the best Buy stores in the United States, Best Buy service model is essentially similar to the VIP of the one-to-one business service model. In the United States, Best buy the entire North American retail industry, has placed great emphasis on the concept of "independent shopping", more emphasis on personal privacy and independence, do not like others to tell the finger. The Chinese, on the contrary, like to join the fun.

V. Management confusion and layoffs.

Last March, Blaine Doune, the former CEO of Best Buy, resigned as a result of his involvement in an investigation into an improper relationship with a female subordinate, and Best Buy founder Richard Schulze resigned as chairman because of his knowledge of the Duane incident and his failure to inform the Board. At the beginning of July this year, Best Buy announced that it would cut 2,400 employees, equivalent to 1.4% of the total of 167,000 employees worldwide. #p # subtitle #e#

Nokia

Company background: Nokia was founded in 1865 and established in 1871 as a Nokia company headquartered in Espoo, Finland. Nokia's main product is the mobile phone, with Symbian system, gradually developed into the world's largest handset manufacturer, but because of Apple's iphone and Google's Android operating system, the emergence of Nokia from the brilliant decline.

At Nokia's peak in 1999, the company's market capitalisation was more than $270 billion trillion, but in the 5 years of its launch, its market capitalisation shrank by nearly 90%, leaving only more than 10 billion.

2012 is the 27th year for Nokia to enter the Chinese market. According to part of the Chinese estimates of Nokia's earnings in the past year, the number of Chinese consumers using the Nokia brand still stands at around 250 million. But behind this glorious figure, Nokia has had a hard time in the last two years. Especially since this year, from the WP model Lumia series landing in China late, to the Chinese market open territory to expand the hero Giles, and then to the recent regional merger and layoffs. Since the two-quarter mention of Nokia, there has been little positive sound.

Decline reason analysis:

Market reaction is slow.

As Nokia's more than 10-year old rival, Motorola seems to have been downwind. But the Motorola's history, the 2004 RAZRV3, and the Android smartphone milestone in recent years have seen the market react more than Nokia handsets during the same period.

Second, ignore the threat of the iphone

Apple's first iphone, once launched, has rocked the market and challenged users ' expectations of smartphones. Still, the iphone is not immediately noticed by everyone in the industry, and many are content with old-fashioned platforms such as Nokia Symbian, WindowsMobile, and PalmOS.

Nokia is also ignoring the potential threat posed by the iphone, which was the undisputed leader of the smartphone market. When asked about the iphone, Nokia executives often take the industry first. With the iphone's price cut, Nokia's market share is beginning to erode.

Third, the death knock Saipan, the rut.

When the iphone went public, the Symbian system already showed its senility, and the real decline began after Google's Android listing.

In response to the impact of Apple, Google for other handset manufacturers to provide a system and its competition, many manufacturers have adopted this system. The monster Laura, who had been in the development of Android after the razor-blade light had retreated, and with Verizon's immense success, HTC, Samsung and LG responded quickly, but with great effort.

Iv. Lack of innovation

Recently, Nokia launched the latest product lumia920,4.5 inch screen, with the use of PureView technology 14 million megapixel camera and a variety of human features and experience and the most important WindowsPhone8 system. It does look good at first sight, but for now the biggest problems and ills are the same-no surprises, no shocks, no innovation. Today's Nokia has become such a three-no company, set up a mediocre and soulless company. #p # subtitle #e#

Motorola

Company background: Motorola (Motorolainc.), formerly known as Galvinmanufacturingcorporation, was founded in 1928, renamed Motorola in 1947, and was used as a trademark since the beginning of the 1930. Headquartered in Illinois State, United States (located in the suburbs of Chicago). One of the world Fortune Hundred Enterprises, is the global chip manufacturing, electronic communications leader.

August 15, 2011 Google announced the signing of a final agreement with Motorola Mobile, will be a 40 dollars per share of the purchase of the latter, the total price of about 12.5 billion U.S. dollars, the deal has been approved by two board of companies. February 14, 2012 Google acquired Motorola won approval from EU and us. August 13, 2012, Motorola Mobile announced a global layoff of 20%, and closed 1/3 offices.

Decline reason analysis:

One, the product style is few

According to Sina Mobile channel shows, Motorola 2007 New model only 13, and his rival Samsung launched 54 models, Nokia also has 37. Fewer models hit the retailer's power. Su Ning's Wang said, "Nokia's product line is rich, the different storefront may advocate the different style, such terminal will not cause the competition." Motorola's new listing is relatively small, the style is not enough to be divided into different channels, can only fully spread goods. This leads to Motorola's terminal sales competing with each other, with a lower gross margin. ”

Second, smartphone and multimedia entertainment mobile phone research and development is insufficient

It is reported that Motorola's research and development department spent too much effort on the development of those complex systems. Seth, of the global perspective, argues that it has lost the opportunity to introduce more sophisticated smartphones or multimedia entertainment handsets, which are gaining a growing share of the market. One notable example of this sign, Seth says, is that around the mall you will find that the only manufacturer that has not launched a 5 million-pixel handset is the motorcycle. #p # subtitle #e#

Kodak

Company background: Eastman Kodak Company Eastmankodakcompany, abbreviated as Kodak was founded in 1880 by the inventor George Is, it is the world's largest imaging products and related services production and suppliers, headquartered in the United States, New York State Rochester, This is a listed company on the New York Stock Exchange, which operates in more than 150 countries and regions and employs around 80,000 people worldwide. But with the rise of digital technology, Kodak filed for bankruptcy protection on January 19, 2012.

According to authoritative data, Kodak's market value from the February 1997 's top 31 billion U.S. dollars to the next 20 U.S. dollars, more than 10-year evaporation of the market value of 99%, what is the reason for the former king into such a situation?

Decline reason analysis:

One, the mistake quick change mistake slow.

With the advent of the digital field, digital camera has become the inevitable trend of historical development instead of traditional film camera. Although early in the early 90, Kodak has invented a digital camera, but until September 2003, Kodak formally announced the abandonment of the traditional film business, focus on the emerging digital products transfer.

Remember Apple's former CEO Steve Jobs once said: "When you innovate, you make mistakes." You'd better admit your mistakes quickly and invest in perfecting your other innovations. "It's clear that Kodak's recognition of the mistake is not really" quick ".

Ii. Lack of flexibility

Every technological innovation will allow some enterprises to survive, and vice versa will allow some enterprises to die out, and the final result is mostly dependent on the flexibility of the enterprise. As the same as the film field of the Giants, Japan Fuji in the development of the road also encountered with Kodak similar experience. But in the choice of development, Fuji is moving to a very different road.

One of the important aspects is the development of its technical advantages in optics in the background, and actively explore the areas of medical optics, including the field of business, and benefits from cosmetics and film in the common use of collagen as a raw material characteristics, Fuji in the full play of its own optical chemical technology in the field of the situation also extends the business area to cosmetics and other related fields, greatly broaden the type of business.

Third, the market judgment defeat

Maybe a lot of people do not know is Kodak in 1976 to create the world's first digital camera, since then, Kodak has more than 1000 digital imaging patented technology, and even the world's number one commercial digital camera was also developed by Kodak in 1991.

and is such an industry overlord, but did not expect that this original invention of their own achievements, but because the long-term is shelved, and in 30 years after the company's centennial Glory sent to the history. Invented the digital camera itself leading the industry, but it is puzzling that Kodak has not determined to commercialize this technology, after 30 years, Kodak continues to carry out the traditional film imaging business. (text/Wang Good)