Hewlett-Packard abandoned a pawn truck to make it worse.

Source: Internet
Author: User
Keywords IPG HP and HP computers HP Laptops
Tags broken business channel channel business computer computer city computer stores consumer
-the author of this version of the information Times reporter Mo for spring earlier, after HP and a traditional computer store because of the conflict of channel interests, the "HP intends to marginalize the traditional computer stores" is constantly spread.  Recently, a computer city in Guangzhou, a distributor to reporters that this year, HP's after-sales service point was their contract as a "private single" to operate, the income increased, and the recent impact of the bad, HP Flash screen notebook by a lot of consumer complaints, but still in the computer city sales. Wave after wave, channel situation so chaotic, HP is not a lesson, but let the incident intensified, quite a bit "broken", laissez-faire appearance.  Industry insiders said that this year's thin PC profits, HP hopes to reduce the cost of the Chinese PC market to make up for losses in the international market, did not think "abandoned vehicles" but in return for "worse." The crime of the Channel One: weakening the traditional store "hp and a traditional computer store fell out, the cause of HP in a 3C store with hundreds of thousands of of the delivery list of the release of the press conference, China Hewlett-Packard Co., Ltd. IPG Group vice President Zhang Yonghong publicly said that later will reduce the supply of traditional computer stores, and the edge of traditional computer stores. "People familiar with the industry said the traditional computer store in order to pressure HP, the HP in Shanghai, a flagship store in two private, to the two domestic brands of PC manufacturers to operate, feeling that the traditional store did not give HP and Zhang Yonghong face, Zhang Yonghong to inform the HP nationwide frozen to the traditional computer store payment, Now a lot of cooperation is deadlocked. "A few days ago, the news from the traditional computer store is that both sides have reached a settlement, but are unwilling to disclose the details of the incident."  In the process of contact with HP's people, HP also said it was inconvenient to answer. According to the channel business Mr. Wang analysis: "The current HP computer nationwide 60%~70% sales are still from the Pacific and other traditional computer stores sold, and now increase the 3C and other non-traditional stores to invest, and open war, this lack of proper consideration." "The crime of the Channel Two: The Flash-screen notebook is still in sales" I bought a HP cq40-422tx, with less than six months on the screen flashing phenomenon. Mr. Chen of Shantou, Guangdong, complained to reporters. Reporter found that this September in Hangzhou, Hunan, Ningbo and other television stations exposure of HP Screen Flash Gate incident, Hewlett-Packard Cq40-422tx, HP541, compaq6531s, 6530b are suspected of it. It is understood that only September 8 to September 11, a short period of 4 days, there are hundreds of of HP notebook computer screen flashing complaints. "Flash" Consumers started through the network Forum and QQ group and other tools to issue complaints, to defend rights. A August 23-built HP Flash screen QQ Group was quickly filled by 200 people.  The second QQ group also quickly reached more than 130 people, the reporter found that the group not only local Guangdong, there are consumers from all over the country. According to consumer feedback, the reporter consulted the relevant experts, experts said, "the same batch of productionProduct concentration in half a year problems, do not rule out hp design or product defects, may also be inventory, or the use of defective liquid crystal caused.  "According to the results of the first two quarters, HP PC profit has been declining, and some insiders also speculated whether the price of LCD screen because of the strong, HP switch to defective to lead to such a result." The reporter puzzled is that in the Pacific, Tianhe Computer City, Guangzhou computer City and other traditional stores, actually found that HP's flash-screen notebook computer is still in the ongoing sales.  As an international brand, Hewlett-Packard so ignore Chinese consumers, do not know that "water can carry a boat to overturn" it? The crime of the Channel Three: the Gold service point is actually a private contract do you need an invoice? "Recently in Guangzhou major computer stores, the reporter for a new notebook computer house-to-house consulting Hewlett-Packard dealers, get the first answer incredibly amazing similar." "Is there a difference?" The journalist pretended not to understand. "As long as you have regular invoices, then is HP to help you warranty; If you do not need invoices, the price more affordable point, what the problem, our company to help you warranty, in fact, is the same." The dealer replied. It is understood that HP's gold service is to attract a lot of consumers to choose the main reason for the brand, is the gold medal service is done hands and feet?  Just for the consumer's "Image Project"? Reporters from a number of familiar brand channels to understand that, as an international brand of HP in fact, the two years of channel management is not too rigorous, especially after the outbreak of financial crisis, channel business plummeted. In the case of low profits in the notebook, in order to sell more HP notebook, the channel to "do not open invoices can be reduced" as a means is not uncommon, in the HP brand effect, consumers are willing to pay. "In the after-sales service, go to HP's Gold service point less people, but through the channel business to deal with the problem of the product of the case has increased." "A computer city dealer, who declined to be named, revealed that because of HP's lax channels, he had the opportunity to make" private "money.
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