"Hey Guest" shop encountered showmanship difficult, consumers said the type of goods have not "experience"

"To provide residents with express mail themselves, online shopping experience and other services," the new O2O (line to the line) of the Hey Inn a few months ago appeared in Haikou. Does the experience shop opened by this kind of online shopping platform impact on the traditional retail industry in Haikou? What do consumers think? The reporter investigated this.

Situation

"Hey Guest" shop showmanship difficult

Hey, the Inn is a nationwide electric business platform opened to Hainan's online shopping experience shop, by the logistics industry giants shun Fung Fast operation, at present in Haikou opened two, a three-leaf West Road, located in the South Sha Luchangmao Garden, are open in the residential area.

Reporter August 9 morning and August 12 Morning "patronize" The two Home Hey Inn, found that the shop is really different from other convenience stores, no physical merchandise hawking, is through posters and tablet computer display products, customers choose the goods can be home waiting for express delivery door-to-door. The types of goods displayed on the poster are household appliances, watches, garments, bags and so on.

Reporter through two visits Hey Inn found that come shopping customers very few. Reporter in the three-leaf West Road, Hey Inn waiting for half an hour also did not see a customer to actual shopping, even if there are guests door-to-door, but also to ask the express business.

When reporters asked two of them about their business for months, the clerks said the company had rules that they could not be interviewed by the media. On the morning of August 12, the reporter called Shun Fung Express Public Service department responsible for the interview request, the person in charge said the company spokesman for Business, temporarily can not be interviewed.

Consumers

The type of commodity is not yet "experience"

Although Shun Fong did not respond to Haikou Hey Inn business, but reporters in the interview learned that consumers to this consumption pattern acceptance is not high. In the three-leaf West Road and Changmao Garden community, the reporter consulted a number of residents, all said they did not spend at the Hey Inn. Changmao Garden residents Mr. Lin said, he was at the time of the opening of the Inn, the feeling of the type of goods is not much, not to buy the space is not as good as in the days of the cat, Jing East directly online shopping, and did not feel what experience services. "Only posters, see should not calculate experience it, as well as shopping malls and electrical city." "said Mr. Lin.

Why the Hey Inn in Haikou did not have the previously advertised "online shopping experience" service, two of the shop staff did not respond to reporters.

Industry

"Hey Guest" mode awaits market test

Hey Inn in Haikou, there are insiders think that the impact of the traditional retail industry, is the real "wolf", some community entities convenience stores or will be withdrawn from the market, Haikou, the status of retail industry changes. But the inn has become "quiet" after a few months of trial, and it is difficult to contend with the physical store and the large online shopping platform.

Engaged in business related to the Hong Hao culture of the director Chen think, Hey Inn prospects can not because just test the water stage of business deserted and concluded that it has low operating cost and price advantages, but also have some express services, or very attractive source. In addition, this is a new thing, the market excavation space is still very large. At present, the most important thing is whether this business model can be really differentiated from the shopping and physical stores, so that consumers feel that both the price concessions and the purchase experience.

Mr. Cai, of the city's logistics association, thinks that the convenience store, which now completely discards the physical shelves, may not be in line with the habits of the Haikou consumer. This business model has yet to be explored and awaits the test of the market.