Usually when we do website SEO, a topic that may be often talked about is the external link, we also focus on the construction of external links, but the hidden links may be the first time for everyone to hear that it Refers to an unconventional URL link, but there is no such link in the webpage because calling pictures, css styles, js scripts, etc. need to be done by hiding links, but these links are not anchor text links that are visible on the page Call it a hidden link.
So far everyone has been observing and researching the extent to which hidden links have an impact on rankings and website weights. Although there is no obvious explanation now, we can look at some of the performance of search engines as well as everyday behaviors Objective analysis of hidden links in the future whether it can affect the site keyword rankings. Before starting the analysis, we must first summarize the following general hidden links.
Different categories of hidden links
Common hidden links are the following aspects, image links, such as common image link, website A using B pictures, then B domain name is a hidden link; JS and CSS links, JS links are generally site links , But it does not rule out the JS call outside the station link, whether it is station or station, which is actually a hidden link; E-mail link in the e-mail, if there is a link, then the search engine will see, This is also a common hidden links; RSS seed links, and now many use rss to subscribe to your favorite content, then the seed count as a valid external link? Especially for blogs; After login link, some sites need to log in In order to see these content, and the content of the link will be the search engine as a link? Baidu related domain, a direct URL, that is, we usually called Baidu domain, this link has no effect? Links, we all know, search engine for the contents of the flash is not friendly, but the link will not? Form links, forms The data is interactive behavior of the user, whether inside links affect ranking? Ad network links, links in your network, Google Adwords links pointing to whether part of the algorithm as?
Search engine diversified links
With the above hidden links in mind, the bottom line to share is whether these links will be used as part of the weighting calculations. Personal feeling that some of these links will certainly play a role in ranking, first of all, with the development of the Internet, more and more cheats are used, so search engines need more ways to determine the relevance of the site, requires a wide range of links Way, so it is likely to use the user's behavior, such as form data, email data, rss seed data and the number of occurrences of Baidu related fields, which are closely related with the user behavior, the other in the SNS Links, these are the links users talk about everyday, with the explosive development of SNS social network, search engines are likely to gradually take these as a basis.
Googel tracks links from different places
In addition to the above, Googel has been trying to try to interpret and track URL links appearing in different places. For example, the links appearing in Gmail are always tracked by Google. Under normal circumstances, click inside the link, we will first see the tracking link , Followed by the real URL path, except for security, which Google probably did because it paved the way for future rankings. In addition, the search engine can not see the picture, but the search engine will go to the acquisition of specialized image recognition processing company, in the picture color, type, facial similarity and so there are new developments, so after the treatment of the picture will certainly have a New breakthrough.
External links are the clichés we do in SEO. The core search engine algorithms rely heavily on external links, but as external links become more and more diversified, search engines will surely continue to expand their core algorithms and mainstream Users often go to places, often talking about the issues are taken into account, not only the user environment changes, but also the gradual changes in search engines.