Hidden in the Tianya marketing Daniel

Who is the Vulture? Anyone who mixes in the internet is more or less to have heard of his name, or to hear him blow the ox, to read the article he wrote ... Now the carving ye, there are several 1 billion of the value of the project, oh, of course, this is also just the carving ye's own argument. From XX essential oil, XX beef brisket, to xx roast string, xx nail, carving ye every step of success is inseparable from one of its secrets, that is his superb internet marketing (or the magic).

This recruit martial, how to make it? Today, I will pick up the little-known old history of carving ye, here, maybe you can find the answer.

Hidden in the Tianya marketing Daniel

Carving ye original name Meng, in carving ye brisket before the red, he is the most well-known identity is the founder of the oil brand. Speaking of this olive oil, almost every mall can see its counter figure. The company is said to be currently valued at 1 billion, claiming to be the first oil brand on Taobao. Here is not the table, we first look at carving ye this industry is how the players started.

According to call the Beast's root to ask the bottom, found the first stage is carving Ye BBs, his early in here with the network reds and food head, as well as Internet-Liu Yan and other people to meet and become a friend. 06-09 years, carving ye by virtue of a good article in the end of the earth became the man of the day, his fluent writing, excellent eloquence in the BBS ridicule, freely. He's also very good at losing books, business management, such as Kotler, Porter, Drucker and other masters of the words are often on the mouth, but also like to cite liberalism such as Popper, Hayek, Linda and other people's words. He also has superb communication skills, know how to suspense how to tell jokes, how to attract people. Later, he did network marketing, speculation on the internet thinking, creating a lot of "burst money" is by virtue of the accumulation of the writing skill.

In addition to the dispatch and the debate, he sometimes "inadvertently" reveal his noble taste of life, such as Open the Big Ben, eat million yuan abalone, the quality of the winery, etc., to empirical their own reality and "financial freedom." He created a kind of dashing successful personage's image for oneself, let the netizen not only admire but also very envy. He was at the end of the horizon management front plate can be said to be youboy, popular.

So how did he succeed in achieving financial freedom? In a "30-year-old before earning 10 million" post, the Eagle said he had in the early years of experience in Taiwan Enterprises, and he later on the marketing approach can also feel some Taiwanese enterprises "marketing way." It is a bit surprising that the animal discovered by the eagle, the Taiwan Enterprise-natural Lisa, 98-99 years because in Changsha, Chongqing and other places in the illegal MLM, was outlawed, known as the originator of the mainland's MLM. According to the published information, the Carver was former vice president of Jilin branch of the company before 98. However, he left before "an accident" and wondered whether it was his foresight or sheer fortune. Vulture in the company's specific situation although we can not know, but he is not a general marketing skills, and this paragraph in Taiwan's experience is not unrelated.

1 stream talents engage in it,1.5 flow to do beauty

From the natural Lisa "in time to get out of", the Eagle first went to the Tsinghua Purple to do the project vice-president, and then the sole proprietorship created a home IT company, but soon due to turnover is not the spirit of bankruptcy. It seems that at this time the carving ye, the success of the financial freedom of Daniel is still a mile away. By virtue of repeated war repeatedly defeated, repeatedly defeated and fight the fighting spirit, he chose the beauty industry in 99 to start again, set up a new beauty. Create an industry have to take a "culture" such a literary name, and then do the carving ye brisket such as the force of the product is also a logical one.

About this process, the carving ye in an interview said his second venture ran to the beauty industry is purely a mistake. The previous failure had made him discover that the IT industry had concentrated all the smartest people in the industry, and he was not the smartest person in the business, so he chose the beauty business. Because of comparison, he as 1.5 flow of talent in the beauty field still have some advantages to fight. It is by virtue of this 0.5 flow advantages, he laid a piece of the world of beauty.

Subsequently, the eagle in 02 to set up the blue technology (do beauty or it is still obsessed with it), to the company for the main operating brand of beauty, do chain mode. Speaking of this to do beauty chain, in fact, carving ye attract franchisee's killer or his God-like marketing ability, in addition, he also has a common people can not think of the trick out of the book-"Make a woman money." Why do you want to make a book? Royalties are related to attracting franchisees. Don't worry, ask the beast to slow you down.

The idea of carving ye and those who out of the book Moonlighting, his wisdom is to borrow force-use the book to increase his authority and persuasive. You think, those who are looking to join the dream of getting rich to see investment advertising, came to be carved ye's superb eloquence of a brainstorming, and then read the beautiful vision of the book, the final can not readily sign the signature? This estimate is the carving ye in the use of these 0.5 flow advantages.

To the chain of management after the development of the company, the development of the 06 to more than 400 branches nationwide, the momentum of the rapid even alarmed the intention to enter the beauty of the old company Shanghai home, they also commissioned a consulting company on the beauty of a good survey. It was this survey that called the Beast to see something different.

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From the first ppt, we seem to feel the face of the franchisee's strong persuasive force: It has the region's largest amino acid production base, Greater China's only equipment rights, beauty system Agent. are very impact of the entry, see the Beast is not the heart to join. But wait a minute, a company with a registered capital of 500,000 will have the largest production base in Asia. Chihiro generation? The name is a little bit wrong. And that American T&m company, it seems to be unable to find the relevant information. Here in the end to play what game, a discerning eye to know, call the Beast also don't make a comment.

We can see that the original beauty has already started to hype the "internet thinking" some of the feelings, people feel tall but not sure what is. The report shows that its operating profit loss of 30 to 400,000 or so, and finally the beauty of the market is indeed in the competition from the "brilliant" in the retreat. Although there are a lot of negative reports about the beauty, put aside what noble moral not to talk about, this is not a success of the beauty business has been carved ye from the early from the Enterprise learned marketing, his personal insights out of the original business thinking and carving in some ways love to play tricks are displayed, These lay the groundwork for a nice combo of the back-puff-sirloin-kebab-nail.

Liv was born, and the whole hell broke out.

In the silence of the beauty in the quiet in the end, carving ye dormant for a few years, so 06-09 years on the horizon there is such an entrepreneurial marketing in the words of the cattle. In fact, this time he is also accumulating energy, to suppress big strokes. 2009, let the Carving ye on the fame of the olive oil brand was born. This is his game marketing play the concept of the embodiment of the epitome, it is the success of the olive oil carving ye can become now the carving ye. Next, call the Beast to give you one by one ways.

First, the use of books to create authority and persuasion. "The Story of life like Summer, Greek mythology and essential oils" is basically a brochure of Liv. The editor's signature is Meng Yue 燚, which is said to be actually the sister of the eagle. This copper-color printing of exquisite books, must have seen the people will be Greece, essential oil is full of beautiful yearning. Then, the eagle will give you the opportunity to realize this longing. High, is really high ah.

Second, let's look at the name. In fact, the name is also very learned, Afarotiza, is the early name of Liv, is said to be the Greek company Aphrodite's oil products, and Liv was the sole agent in China. See no, Greece-essential oil, is also the exclusive agent, and the front echoes are coherent. Later, these gimmicks play almost, and the afu directly to the, this is the Buddha.

There's a joke about the name. The introduction of Liv has mentioned that its products have been certified by Mike Van Dain (Mike van Duyn), an authoritative expert in the field of cosmetic suitability testing. Called the beast Google for a moment, this Mike van Duyn, the estimate is based on the poet Mona van Duyn made out, but this Mike forced the lattice is too low slightly. But Liv is not all only tricky, very the slogan of the ventricle-"Liv is essential oil", is simply a successful brand to replace the category of the case, comparable to our childhood "little overlord" and "Wen Song star."

Then, the eagle in the investment promotion in a set of such as the Dragon 18 palm-like planning, which is full of a lot of dazzling word measures, so that people read is very exciting. For example, the School of Art and Design at the University of Hertfordshire in the United Kingdom to provide the design elements for Liv, this is true, but the emphasis is on the foreign name has the style of shock people, carving ye is familiar with this way ah. Another example, why a "Hermès" scarf can be sold to three thousand or four thousand or even near million? Because of its legendary brand history. Take a look at the story of "Living like summer flowers--myths and aromatherapy essential oils." You will know that the cultural aura of Aphrodite is a general brand. This is also a gold and move out of the authority of the book, the General people really overwhelmed.

Apart from this, the eagle has created a fantastic office for Liv's 798 headquarters. Once the media reports, the Paradise-like office environment has aroused great concern. Through this hot topic, Liv has cornered the brand image can be further established. At the same time, Liv also in the interior to create a harmonious and warm working atmosphere, and even in the middle of the franchisee. It happened that the Beast had met a team-building activity of a Liv franchisee, and that the feeling of happiness was so palpable that people had to take the one that was created by the Eagle.

The story behind, everyone is familiar with.