Hidden mystery to the secret of electric business marketing means (the next)

The 1th page limit discount is more expensive than the original price

"Tenkine Zhu Wei, south China

"Yesterday we gave you 8 kinds of unknown electric dealer marketing means (see" hidden Mystery of electronic business marketing means uncovered ()). " Because consumers can not see the kind, only through the description of the merchant information to understand the product information. Through an invisible hand, the electric dealer can use a lot of marketing means. Due to the new characteristics of electronic, networked and remote-commerce, the electronic business is different from the traditional retailing, and the vast majority of consumers do not know how to operate the electric quotient behind the computer screen. This article continues to list 7 kinds of business common to play, so that everyone in the online shopping more clearly.

1, the limit discount is more expensive than the original price

The electric dealer has a kind of "stimulative" sex marketing gimmick, play "limit", "Do not want Goods", "Limit Discount", "Breaking special" and so on gimmick to pull up sales. This approach, in fact, is to stimulate hesitant customers to order. At the same time, a variety of dazzling gimmicks can always inspire a lot of consumers desire for shopping, then, this is probably just the way of the business, a lot of discount than the original is expensive, consumers think they picked up the cheap actually eat a loss.

Purchase advice: Consumers should not be easily seduced by the hype of the business, the temptation of those businesses to give the goods, it is likely to them to collect high profits.

2. Special cover, no goods

It is a good habit for consumers to enjoy parity in online shopping. However, many people found that after the parity, the special merchandise is "no goods", "temporary out of stock", "arrival notice" and other signs. What makes consumers angry is that, since there is no goods, what else is on the shelves?

So why do businesses do that? There are several cases: 1, businesses to play special is just a cover, not really a special offer, but to attract popularity, so that consumers feel that most of the commodity prices are very low; 2, the business does not want to sell the low-priced inventory so quickly, sometimes because of all the stock price of all sales promotion is very expensive, Sometimes it is to prevent the malicious purchase of competitors, will be special "brakes"; 3, due to the sale of special sales more than expected, the merchant finally to "supplier out of stock" or "sales rise too fast, inventory early warning failed to keep up" and other reasons for unilateral cancellation of orders, so that consumers buy special

Purchase proposal: can buy special goods, of course, is good, but did not buy also don't regret, because such "special" business is not going to do a few.

The 2nd Page Label Foreign transfer goods, is the actual local delivery

3, marking foreign transfer, the actual local delivery

This is a typical way to pull the banner of tiger skin, because many consumers feel that the quality of foreign products better. However, in fact, it is very likely that the local shipments, but added a change to a foreign vessel. This technique is especially prominent in some purchasing websites and has been tried and true. Uninformed consumers think they have bought foreign products.

Purchase suggestions: Do not easily marked for foreign goods, before the purchase of the first to investigate whether the site has this qualification, at the same time, preferably in the official website inquiries, this product to the domestic channels have distributors.

4, "Shipped", "have Express number" and the actual delivery

in particular, some Taobao, cat sellers, the use of advanced operations, in the background set up "shipped", enter a blank express number, but actually did not ship. This is the usual practice of some sellers. For the buyer to feel the delivery efficiency, while allowing some customers who have not paid to pay quickly.

Buy advice: Buyers should not be credulous of the system's automatically appearing tags. To communicate with the seller in a timely manner, and in the end of the courier site timely inquiry shipping status.

5, the net buys the refurbished machine, deceives you not to discuss

should say, the first-line electric trader platform sells the goods mostly is the factory genuine, but should prevent some second-hand refurbished machine. Some consumers who buy digital products such as mobile phones, computers and cameras have encountered such problems. Digital refurbished machine can be divided into "official" and "unofficial" two, the official renovation machine refers to the manufacturer after testing to confirm the quality of the repair machine, and the unofficial renovation of the quality of the machine is completely difficult to define, which is very big. As all the electric business enterprises will face a certain amount of digital product returns, so this part of the product and the official refurbished machine may be intentionally or unintentionally be as a new product for sale two times.

Purchase suggestion: Because the net buys the commodity, must first sign the order again to receive the goods, does not sign the single courier not to deliver. Therefore, after receiving the "suspected" refurbished machine, you can carefully look at the use of traces, especially in small places, and through the official channels to check the product serial number and activation time to verify.

The 3rd page opens the cohabitation

6, open to the cohabitation

First-line vertical consumer Web site to the platform is a trend, such as Jingdong, when, are in the construction of their own ecosystems, allowing third-party sellers to enter. However, a number of Third-party sellers emerged after the open platform, but a variety of problems emerge. Before the opening of the site, the main source of consumer Web sites are directly purchased by the site, product quality can be guaranteed, but with the presence of Third-party sellers, that is tantamount to allowing all kinds of business operations, the possibility of doping counterfeit products also increased.

Although the electronic commerce platform will audit the third party seller's qualification, and the proprietary merchant sells the commodity whether to be authentic, whether has the brand authorization and so on most will not carry on the verification. Third-party sellers operate independently, and its source of electricity business site can not be controlled. Once there is a dispute, the site is difficult to determine whether the sale of counterfeit goods, so can only be authoritative departments or brand manufacturers to issue relevant proof, so as to deal with the business.

Purchase proposal: For third party sellers sell goods, to maintain a certain degree of vigilance. This is like a big forest, what birds have. Because the reason is obvious, open the third party sellers to settle in, also equal with the original website to have the competition relations.

7, the electricity dealer not necessarily low price

In most people's view, the electronic business platform to sell products must be lower than the physical stores. In fact, this is a misunderstanding, it should be said that most of the commodity electric platform is lower than the physical store, there are some higher than the real store. There are a lot of consumers to the power of the buyer's low price, but actually buy more than the physical stores still higher.

want to know, the entity stores want to make money, electric business platform also want to make money, and electric trademark price more flexible. Electric business platform is not likely to have any product prices lower than others. Generally speaking, the electric business enterprise will only take out those low profit, the price is relatively transparent product to play the price war, to do the promotion activity. But the high profit of the single goods, it is very likely that the price is higher than the entity, consumers should pay particular attention to. At the same time, it should also be noted that suppliers often provide electricity to some "special machine", "exclusive sale" of goods, so that consumers can not compare, thereby increasing the price. In fact, these "special machine" is only the product of the supplier.

Purchase proposal: Electric business platform for consumers to buy psychology is every day pondering, they are racking their brains let consumers pay. Recommended consumers in the online purchase of non-hot goods, especially the higher prices of goods are, it is best to call some entities dealer to ask for quotations, and then purchase not to buy.

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