Hidden wealth of players, online games "the foundation of the Evergreen" way

"7 o'clock every day to get up, the evening 6 o'clock offline, eat, 10 o'clock sleep ... Monotonous life, nearly 1 months of hard work, I finally made 2000 dollars. "This is not a worker's readme, but a recent" Dream West Tour "player's voice.

Probably from the network game just started in China more than 10 years ago, professional players through netizens make money has been difficult to become "news", more and more ordinary players can also be sold through props and other income to get the game "balance", or even a small surplus. "Depending on a mature economic system and a transparent and fair pricing model, at least 30% players can be self-sufficient through gaming, even earning money and stabilizing their income," says one game insider.

Of course, this is not the industry's normal, the game called "Dream West Tour."

Over the past decade, China's online gaming users from 32.6 million to paid users 90 million, industry revenue from 6.42 billion to 60 billion. Over the decade, the theme of the online games colorful, the picture of step-by-step upgrades, emerging gimmicks and speculation hot spots continue to emerge, but "dream West Tour" but let people see another scene: Old players sometimes regain, new players continue to pour in. Data show "Dream West Tour" at the same time online users up to 2.71 million, registered users to break 310 million, become a well-deserved market "evergreen tree."

As we often discuss how a company "evergreen", we can sum up a positive culture, stable system, good at turning decisions, and so on the success of the elements, a net game in 10 years has been to maintain vitality?

23-Year-old Wang (a pseudonym) graduated from college last year, 8 years dream player. In an interview with reporters he said: "I have three times to leave the Dream (west), but three times have come back, is not a bit like jobs?" Wang said, the longest time to leave the dream is a sophomore, almost eight months, but came back to find a lot of friends still, their roles and equipment, pets and game coins are quite valuable, so then play. Wang is currently doing product planning at an internet company and is involved in an outline design for a more complex system, "many dream ideas are useful to my current job, especially their virtual economy."

To support the "Dream West Tour" of this core system, a NetEase insiders said: "If this is going to have any core secrets, that is it." ”

It is understood that the virtual economic system for the real economic system, the simple virtual economy mainly includes game items and game currency output, the contingency of economic output, the task and activities of the reward, increase the efficiency of the currency, to attract players to consume game coins and so on, the importance of the game is self-evident.

From the present system, the Task module (Dart task, Division Gate task, Weekend task, copy Task) provides the gold coin output channel, but the Skill promotion module (gang skill, the door school skill, the cultivation skill and so on) is responsible for consumes the gold coin. The person in charge said: "The player in this system is actually a beneficiary player can be in the game in exchange for the extra benefits of the favorite equipment pets, even in the Treasure House exchange for RMB." We built a very sophisticated trading system. ”

NetEase Company's earnings figures show that "dream of the West" until now performance is still good, user viscosity is also very high, and a decade of game role and props are very protected, whether 1 years of the district or the 10 district, the Treasure court on the proportion of gold trading in the basic stability of 100 yuan Exchange 15 million game currency. At the same time the mature offline trading platform hides the Treasure Pavilion also guaranteed the game prop and the gold coin's normal transaction circulation through the observation may discover: "Dream West Tour" Most of the players to complete the task online every day to get the game currency is far greater than the consumption of the point card, in addition to enhanced properties, many experienced players can be "small surplus."

It is noteworthy that the current game field of fees and charges in accordance with the charge of the free value-added era, "dream West Travel" insist on time fee, through the trading system to achieve a virtuous cycle, this is the system's core part: The point card System is the basis of the time charge online games. "In fact, if it wasn't for time, the whole system wouldn't be there," he said. ”

In addition to this system, NetEase company is also constantly groping, constantly updated. If they will continue to monitor the economic situation in each district, at any time to control the protection of inflation and so on, and timely update our economic system. For example, the 2010 increase in the stock system, you can run all the servers, easier to regulate.

Now, a few can be concluded: in the changing network game market, a more consistent with the interests of the virtual economy system is the foundation of the Evergreen Road, game manufacturers should be a lot of reference.