High box office hard to block the decline of light media

High box office failed to achieve high profits, light media recently released the first half of 2014 performance forecast shows that first half net profit fell 30% to 45%, to 95.06 million yuan to 120.99 million yuan.

Small investment income is not high

In the first half of this year, Guang Sen participated in 6 films and obtained a total of 1.356 billion box office, ranking the top among box office in domestic private film companies. However, it is hard to gain high returns due to low investment ratio. Unlike the generous investments made by Huayi Brothers, the light media is typically a small percentage of its investment in movies and gets its distribution rights through investment.

Hou Tao, vice president of Enne Consulting, said at the box office hot "Where's the Dad?" For example, the film won 690 million high box office, but the proportion of light investment may be less than 5% in the light of investment patterns, often Through the lower investment ratio, get the film distribution. In contrast, "at the same table

You "light investment ratio may be 30% up and down, such a ratio for the light is already a relatively high situation.

Therefore, despite the fact that the total number of box office films in the first half of this year reached 1,356 million, ranking the first among the major private film companies in the country, the gold content and the conversion rate at the box office are relatively low.

In the first half of last year, a total of about 1.3 billion box office films, "Youth to Cheer up," "Kitchen Chest Ruffian," and "China partner" were released during the first half of last year due to the film "Thai 囧" by R & investment. Hou Tao told the Beijing News reporter, the performance of light media in the first half of this year fell, another important reason is that last year's performance base is too large.

TV business downturn in the first half

Compared with the booming movie business, the core of the light media television production business was even more depressed in the first half.

Since its establishment in 1998, Rising Media has started its business with "China Entertainment Report" (now renamed as "Entertainment Site"). Today, small-scale entertainment news programs are still characterized by light, but profound changes have taken place in China's television industry.

"China is good voice", "I am a singer" and other programs, the basic are big investment, big production, broadcast is also a front-line satellite TV platform, and created a miracle of viewing miracles and advertising, the light of the past partners - terrestrial channels , Has become more and more marginalized.

In 2013, revenue of TV business slipped by 15%. In the first quarter of this year, the downward trend further expanded. The revenue from television business decreased by 60% over the same period of last year.

Zhang Hang, president of the Light and TV division, told the Beijing News reporter that in the first half of this year, the light and light television business has been adjusting and turning around. In the future, it will produce phenomenal key programs and focus on cooperation with first-line satellite TV. In the second half of this year, there will be a number of large-scale television variety shows such as "Rising Star" being launched or changing the revenue downturn in the television business.

Public information shows that in the first half of the year, Ray Media released a total of five films including "Where Did Dad Go", "You at the Same Table" and "Break Up Master"? Among them, "Where Did Dad Go" scored nearly 700 million box-office receipts? "Break 400 million box office, and as of now," breaking up master "has approached 600 million mark.