High-end refrigerator market to smoke intelligence, health products popular

Intelligent, healthy, stylish high-end refrigerator has gradually become the industry's leading. In recent years, a number of home appliance enterprises began in high-end refrigerator in the field of big. 11 Golden Week, high-end refrigerator market became popular. At the Canton Fair held in mid-October, Qingdao Haier introduced the intelligent characteristics of the healthy refrigerator products, at home and abroad by domestic and foreign merchants concerned at the same time, more intuitive reflects the current smart refrigerator industry innovation and development trends. This year 11 Golden week of the refrigerator market, to open doors, many doors and other high-end refrigerators become a popular choice for consumers. In the 11 period, four-door and five-door refrigerators are the only categories to achieve year-on-year growth in retail sales and sales. Among them, four-door refrigerator retail volume growth of 72.9% year-on-year, retail sales growth of 66.9%, is the highest growth in all categories of products. Allwin Consulting that, as market demand tends to saturation, the household electrical appliance industry is gradually entering the adjustment cycle, the future demand mainly by upgrading and consumption upgrades. Therefore, high-end appliance market is the overall trend, the current high-end home appliances are in the high-speed growth period. Home appliances enterprises need to grasp the needs of users change, with technological progress to produce more users with the needs of home appliances, through the protection of product quality and experience to win user stickiness. "2012-2013 China high-end household electrical appliances consumption survey" shows that consumers in the heart of high-end home appliances are more concentrated in the large volume, intelligence, health of these three aspects. is actively transforming the home appliance enterprises, natural will not let go of high-end home appliances development opportunities. In the refrigerator industry, foreign Panasonic, Samsung, domestic Qingdao Haier, Hisense and other enterprises have layout high-end refrigerator market, trying to compete for more market share. The capacity of the refrigerator, mainly look at the entire volume inside the refrigerator. Looking from the market, the current Haier launched the Bo Wisdom Window refrigerator volume reached 800L, than the average high-end refrigerator volume, than the comparable Samsung Butterfly door Refrigerator is also large 270L. From the perspective of intelligence, a number of enterprises are in the pursuit of automatic bacteria, no wind and no frost technology, and human-machine interactive technology is only Haier, users just approached the fridge, the fridge will automatically light the internal light of the refrigerator, the wisdom of the window will gradually become transparent state. It is understood that this technology has applied for national patent. From the health of the point of view, many high-end refrigerators are activated carbon bacteria removal technology. And the leading industry is the ABT automatic sterilization system, the technology set sterilization, deodorant, fresh in one, sterilization rate of 99.9%.