High-food consumption "prime time" sudden cold high-end catering put down a group buy

High-food consumption "golden time" sudden cold

High-end catering put down the group buy

For many operators of food and beverage business, the Spring Festival has always been a "golden time", only the units to dinner "human relations" can make it a pot full of money. However, with the central issue of "enforcement of thrift" and the introduction of the military "prohibition", the capital of many restaurants http://www.aliyun.com/zixun/aggregation/39003.html "> Entertainment before the Festival of high consumption has plummeted, And some high-end catering business also had to put down their figure began to do "group", price reduction and other promotional activities.

Li Wei, director of the Development Research Center of the State Council, said in a recent forum that the flower market consumption fell by 80% to 90% because the central government had asked the conference not to put flowers and plants. Consumption, high levels of tobacco, high-grade wine, especially the luxury hotels in the past one months has also seen a decline. The chief of the Kunlun Hotel said the senior consumption at the Kunlun Hotel had fallen by at least 50%.

"We have a lot less guests this year." "The staff at a hotel near Xidan told reporters that because of the large number of units nearby, the highest consumption at the end of each year, these units have always been very generous spending." But this year, from the reimbursement of invoices, see the end of the conference to eat the big organ units less than in previous years, the cost is less, especially the point of the wine more people than ever before.

Some hot spring entertainment institutions in the suburbs of Beijing are also off season this year. Changping, a large hot spring institutions in charge told reporters: "This year, the number of corporate reservations can be, but the unit is significantly less than in previous years." The units that have come to the meeting have only reserved conference rooms and will not spend any other entertainment items. Presumably this year the central government officials to promote thrift, many units at the end of spending more cautious than in previous years, and the hot springs turnover has plummeted by 30%.

Dragon Food think-tank founder Tianguangli recently become a number of high-end catering business guests, many business owners want to talk to him, "said Beijing this winter is particularly cold, they do not know how to go on, the cost of rising pressure has not disappeared, which has been affected, the situation is grim!" ”

Top-grade catering businesses have to come up with such a grim situation. Many high-end catering began to do a group buying activities. Tianguangli said that in the past is rarely seen in the situation, "high-end catering businesses in the past where to buy Ah, think that it is the value of their own, degrading their high-end identity." "He found that many of the group buy on the site has been a large brand high-end catering purchase activities." Some high-end catering businesses have launched special lunch and other tricks, hoping to attract the surrounding office workers. Tianguangli also to some high-end catering business to say, can take a price reduction means, "high-end catering gross profit margin of 60%, can have a drop in space, so that their grades down a drop, to the high-end near." "But that could lead to a domino effect, which could make some small brand chains go bust," he said. Since the end of last year, Tianguangli has witnessed the whole transfer of two or three small brand chain catering, "said it is not going to go!" ”

Tianguangli analysis, the cost of food and beverage pressure is still very high this year, which will lead to high-end catering business, including the more serious situation, "the minimum wage increases, labor costs rise is inevitable, but this is not the hardest, artificial shortage is the hardest, now young girls are willing to dry food is not much, can only find a sister-in-law. He bluntly, "the enforcement of thrift" provisions and the military "prohibition" of the introduction of high-end catering is "worse."

Recently, the public comments published in the "2012 Beijing city Living Consumption report" shows that Beijing people in the food taste of Jiangsu and Zhejiang Food, a unique, 10 Beijing's most popular food merchants list of 3 are Jiangsu and Zhejiang dishes, the year before the increase of 2 seats. The report shows that in daily life, Beijing people still pay attention to "budget", like from the online purchase coupons and download electronic coupons, used in the consumption of deduction.