High marketing cost of electric business

Some analysts pointed out that 2011 China's e-commerce industry ushered in an investment blowout period, regardless of the amount of investment or quantity are more than the previous increase. Investment and financing in the field of E-commerce presents high amounts, high valuations, at the same time contains a certain degree of risk of bubble.

Because the financing has the money, the electricity merchant quickly expands, but the homogeneous vicious competition appears very intense. Competition for users, advertising, rob Traffic, vicious competitive results, the direct push higher the marketing costs of the electricity business. The high cost of advertising and the rising cost of distribution logistics have overwhelmed the electricity dealers. And the advertising media is fallout, earn a pot full. A power trader admits that investors ' money is equivalent to a direct push into advertising-flat Taiwanese purses, and some even up to 70% of operating costs for marketing.

Some industry experts believe that the problem is "blind pursuit of trading volume, a loss to make a yell." In the end, the electric business is also a business, can not rely on the overwhelming advertising to cheat. Some investors say that electricity dealers are now burning investors ' money and the main business is not making money. Relying on the investor's money, let the electric business hope in the capital market, this model is not sustainable.

In fact, for the current high cost of advertising investment, the electrical business has been exploring other cost-effective channels for effective publicity. According to the domestic famous network service provider ERA interconnection (Www.now.cn/mobile) Introduction, nowadays, such as banking, securities, catering, transportation, education, finance, real estate, tourism, enterprises and other business areas, there are use of short message platform as an effective channel of information transmission. SMS platform aimed at the advantage of mobile wireless resources, for the traditional e-commerce has a beneficial supplement to guide the development direction of the electric business industry.

SMS platform allows people to receive information at any time, any place, and its inherent flexibility can greatly expand the scope of business operations. And break the traditional business model, enrich the enterprise marketing means, but also realize the new application of E-commerce.

At present, the mobile value-added service market is just like a high quality gold mine, with the strong market demand and the mature application technology, the short message platform and the electronic commerce have knot perfectly. The era of interconnection also implemented the lowest national price of SMS, concessions to the minimum of 0.059 yuan per article, is really the best way to save money for the electricity business choice.

Instead of blindly doing a lot of advertising, why not try a more targeted message platform to do effective information publicity? Consumers may not be in many ads, remember any wonderful moments, but a bold text message that can condense consumers eyes. Propaganda is not about exaggeration, it is still the core of hitting the target customers.