High-Net and F Group of the combined operation of group buying industry accelerated shuffle

Using the opportunity to cooperate with Group F, Gao Peng made a statement to the media stressing that "Groupon will not withdraw from China". CFP Map

following the strategic cooperation between the net and the litters group, there has been a new development in the rumored merger of Group F with the high net. April 27, Group F and high-peer network at the same time on line two of the same group buy products, high-peer network board chairman Rei Zhiming also on 26th admitted that both sides have begun to deepen cooperation, "the goal is to build a new and more powerful group buying platform."

other sources said, high-net, Group F joint venture Tencent also intends to http://www.aliyun.com/zixun/aggregation/12296.html "" > Group buying business to F group operation, the news has not been confirmed by both sides. However, Yang Chunjian as Senior chief executive of the post is still less than May, easy 26th to the senior staff to release internal mail, announced resignation news, this move is also interpreted as "F Group acquisition high friend Mark." ”

such changes in the early days of the portal site, online competition how similar, after high-profile financing, crazy expansion, full contraction, group purchase industry integration process accelerated, and gradually towards the focus. (Source: Southern Metropolis Daily Network)

, Group F began to start cooperation

public data show that the Group F and the first single "Till K T V and Macau Bean Fishing" on 27th low-key online, which means that two group buying sites have begun to link operations, the future or consider the purchase of products, user accounts and other resources. and the High peer page also conveys the internal adjustment signal, the current group buy products are showing "imminent expiration", and the previous is to take the countdown to show the way.

According to the F Group C E O Rynning revealed that two of the future online site group buying products are mainly led by the Group F, the final cooperation will be reached next month. However, the industry is more concerned about whether "co-operation will move towards merging", and it is cautious to say "temporarily inconvenient response".

However, the first C E o Yang Chunjian Office since the high peer network operation is still less than May, then to the senior staff of all the internal mail, announced for family reasons, "has been to the high peer Board of directors resigned and was approved." "The move is interpreted by the industry as" F Group acquisition High Friends logo. ”

According to the source disclosed that Gao Peng, Group F, the joint investor Tencent is interested in the transfer of high peer equity to the Group F, at the same time, according to the current valuation of high peer to the F group to increase shareholding. In addition, Tencent intends to reach an agreement with high friends, will become a financial investor, Group F to the high peer control and operation.

to this, the high net aspect expresses the denial, said that currently only carries on some business cooperation. Gao Peng, chairman of the Board of Directors Rei Zhiming also in the form of an internal mail on 26th, confessed, "high-peer network and F Group, Q Q Group to explore the depth of cooperation, the goal is to build a new more powerful group buying platform." ”

It is worth pondering that Tencent C E o ma (micro-blog) has publicly said that group buying is a good business model, but when entering the country, unprepared for the online too quickly lead to high peer network in China poor performance.

Exit mode

of

Comprehensive station

Group buying industry after high-profile financing, crazy expansion, overall contraction, it is always to focus, rational integration.

early in the second half of last year, happy net will buy business all outsourced to F Regiment, contract period of one year. And not long ago April 11, net also issued a notice, net and litters group to reach strategic cooperation, joint operation NET Group purchase business. More typical case is that the litters regiment from the initial period of the industry ranked more than 20, soaring to the current three strong, the path of its high-speed road is "mergers and acquisitions local station."

"Strong stronger, weaker weak ' Matthew effect ' not only in the group buying industry more obvious, and in the top ten sites also further diverged clear echelon." "Group 800 co-founder Hu Chen analysis, F Group and high Friends of the merger rumors, enough to prove the group buying industry shuffle integration has spread to the top of the comprehensive large stations."

at present, comprehensive large-scale website gradually league the method of buying business is quite consistent. "Often is to find a new holder, using a joint operation model." "Analysys International analyst Shou Send Blunt, if direct buy business cut off, will be the website brand to form a fatal injury." and "joint venture" means that the business or by their own participation, not completely abandoned, it just changed the original operating mode.

or because of this, the network with the help of the Group F cooperation opportunities, to the media issued a statement stressed that "G Roupon will not withdraw from China."

a Buy station every two hours

Group buying station's integration will further aggravate, the elimination process is still continuing.

Group 800 released the latest purchase data show that up to the end of March, domestic group buying site amounted to 3,269, compared to February evaporation of 357, which means that in March, every 2 hours there are 1 group buying site completely closed or transformation to do other business.

So, what is the level of this year's group buying stations to achieve security? "Without at least 50 million dollars in investment, without the ability to manage more than 5000 people, there is no way to win." "The current competition in the group buying market has been a competition for capital and operational capabilities," said Zhu Yuhu, a partner at Jinsha venture.

at present, domestic group buying capital environment has been plunged into the trough, the flow of purchase costs are increasing. 24 coupons C E o Du Yinan predicts that in the next few months, the strategic hand will push the industry's integration to a large extent. Moreover, the "strategic hand" may follow the "world's first C E O" Welch mergers and acquisitions, the first to go to the HR department, must first consider the value of the fit, more effective play a collective role, rather than financial first.