High-peak dialogue: A new way of developing network media

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Webmaster Network June 24 Afternoon News, "financial tsunami under the Internet New Economic Development Summit Forum" This afternoon in Guangzhou President Hotel held, webmaster network site coverage of this forum.

The following is a live transcript:

Moderator: The following into the second peak dialogue program, the theme of this dialogue is: network media development new ideas, please welcome this dialogue host Times Wealth president Zhang Yingjun.

Welcome to the dialogue guests:

Mr. Hu Baoxiang, vice president of Shenzhen Network Media Association

Ms. Liu Hong, Director of NetEase Science and Technology Center

Mr. Huang, deputy general manager of the eight-sector network

Mr. Li Naji, deputy general manager of New Media Division, Guangzhou Daily

NET Fair, Mr. Zhang Yinhiang.

First of all, welcome you, the current network media is on the cusp, the power of public opinion is very strong, many times netizens through various means, to expose the traditional media has not had a lot of problems, there are many such cases occurred. At present, in the new economic wave, we should play the role of network media, and enrich our own a virtuous circle, is our next discussion topic. First of all, the first question is to ask Liu Hong, as one of the top portals, netease another role is China's southern network media chess player, we also know that the Asian Games next year to be held in Guangzhou, the Asian Games official media is also by NetEase to complex, you think in the new situation, portal regional differences will continue

Liu Hong: About this question is very interesting, the internet is not the boundary of the media, the so-called geographical advantage is not really will continue, because there is history, such as people will say the North Sina, South NetEase, in fact, with the Internet to promote, deeper, more and more geographical advantage blurred, Although in the industry people think so, but in the hearts of Internet readers, the portal is more consistent, the trend of the reader is also more consistent, the portal is national, are particularly comprehensive and extensive. Age is relatively young, more knowledge and culture. People who know how to surf the Internet or the majority of young people, generally speaking from the reader level does not have too many distinctions, from the industry impression and more market promotion to see different media have some natural advantages.

Moderator: The next question is to ask eight boundary net yellow total, eight boundary network localization is the community electronic commerce, you think this kind of website main profit support from which aspect, the development foreground how?

Huang: Eight network for many years, in Shenzhen, the mainland is relatively large a set of living local portal, just Zhang also mentioned, in the media zoning issues, I understand this, in the mass media, especially within the last two or three years, we found that based on regional local media, or local portals have begun to have a lot of, Shanghai hotline is the level of opportunity, Shenzhen window, the blue sea silver sand to the background of telecommunications, there are some traditional enterprises or entrepreneurs to operate some local media, such as the Dragon Lane, Shenzhen Eight Network, Beijing, Shanghai and other sites are based on the local information portal-oriented Web site. For eight of the net is now doing is to the community as the main axis of E-commerce, want to get through the whole based on local consumer groups need to do things. In this industry, in the future development of more and more convergence, vertical, may be more and more customer demand satisfaction will be more and more clear, eight network from doing e-commerce, community media, we are relatively optimistic also believe that there is a development.

Moderator: The next question is the Guangzhou daily, the Ocean network is a traditional newspaper extended out of the new network media, he and other portals have any different positioning, or have their own social role?

Li Naji: I am from Guangzhou Daily New Media Division, our department is just set up last year, is a group of new media department, I belong to the Guangzhou Daily under a website, this year is 10 years, the ocean network positioned as the most influential in southern China News Advisory Portal, there is an interactive community portal and life Service Portal, Ocean network mainly relies on Guangzhou daily newspaper group Resources, facing Guangzhou, the Pearl River Delta, the entire Guangdong province netizens to provide local news, information services. For example, this year's college entrance examination many people are very concerned about, the ocean Network and Guangzhou daily joint made a lot of services, just launched the top ten admissions office director of the interview, the impact is very large, many people pay attention to the college entrance examination information to see Guangzhou daily or see the ocean network, through this service

Moderator: You just said the interview is not the Guangzhou daily, only the ocean network have?

Li Naji: This interview is the Ocean Network and the Guangzhou Daily, the interview content in the network to do first video and text broadcast, after the guests of the wonderful views or service content will be published to the Guangzhou Daily, so that the reader and netizens to provide a full range of services. We are through the local news information services to attract netizens, while the ocean network is also very focused on community building, like our forum, including E-commerce, the ocean bookstore Many people understand that this is our hope for further development of the focus.

Moderator: Below, I would like to ask secretary Hu, network media status in recent years to promote very fast, folk talk about a lot of topics from the Internet, such as "Hide-and-seek" and so on, what do you think the main reasons, how to avoid the impact of bad public opinion?

Hu Baoxiang: Network media now affect all of you can feel, at the beginning of our feelings for it is the dissemination of information, in fact, now the most influential is the public opinion, network of public opinion has become the impact of social, political, economic and cultural aspects of the most influential media, So also the social and government attention, it should be said that online public opinion on how to achieve in these years and compared to the traditional media more or more important role. Mainly the characteristics of the network itself and the rapid increase of Chinese netizens. Now more than 300 million netizens, the next 300 million Chinese netizens to the rural even to the high age, the impact on public opinion will be even greater.

From the current situation, the impact of the most dominant youth, these people will become the dominant force in society, so that his impact on society is not only present, but the impact of the future, so to maintain a healthy environment of online public opinion is very important, The country in the past few years in the vulgar governance and some bad Web site governance has been a lot of Kung Fu, all of which should make our website healthy development, so that the industry can develop healthily, so that our network of public opinion, promote social development and take, in this respect there are a lot of work to do.

Moderator: Next question excuse me, Mr. Zhang Yinhiang, what is the positioning of China net, trading platform or media?

Zhang Yinhiang: I am the China Net Fair Zhang Yinhiang, the Chinese net fair originally had this topic to appear, first thanks NetEase technology Gu Let me have this kind of idea to do the southern Internet Conference, his main position is the entire Internet industry chain's exhibition exposition, because in the whole country, In January 08, our NetEase technology discussed one such topic, the difference between the north and the south, from this inspired 08 is basically in the north, to participate in the northern Internet some meetings, made such a decision, net Bo this landing in the south, mainly to drive all the southern Internet development, positioning is not a simple media, Or is it a real combination of line and line, because we will have a real network of the entire year never ending expo and offline brand display, is a software business, hardware and information providers, service providers to display, learn, exchange a conference, positioning for the media and traditional media.

Moderator: Mobile phone text asked a lot of questions, I picked out a number of questions to ask, compared to traditional media, network media How to move faster to enterprises, better service enterprises?

Hu Baoxiang: Network Media in recent years the development of better than traditional media, one manifestation is the traditional media in the circulation, ratings and advertisers gradually decline, the internet media in the rapid rise, but there is a number, in absolute terms, the network media in the advertising business with the traditional media, compared to a gap, in the face of the current situation, As a network media how to do better, to the enterprise, toward the market, one is from the internal to have extensive, to the transformation of fine management, the content of the original traditional people's Web site, in rural terms is: caught in the basket inside is the dish, all information has no choice, or the selectivity is not strong a heap, the Swarm type processing way, Perhaps it should be developed in the direction of refinement. In the audience or netizens, should be from blind to accurate positioning direction development, some Web media sites lift I understand in the process of doing, to their own netizens object is not very clear, so in the choice today is so, tomorrow is that, positioning is not clear cause blind, so in the service object to its dependence, viscous a bit weak.

On the project, channel selection, there is a kind of luck to rely on the strength of some sites in the past to do better, some by luck, because others did not do his own to seize an opportunity, now with the number of network media more and more, with the strength to do may be more important, no strength of the network media is no future, There is no future for online media that is not in position.

Moderator: The next question is to ask NetEase, we are more concerned about NetEase information recently to move north of the topic, as a person in Guangzhou, NetEase is still full of feelings, we all feel that NetEase is Guangzhou, and now I heard netease big troops to move to Beijing, we want to know how this will affect NetEase? NetEase in the South, is the position in Guangzhou maintained?

Liu Hong: This is a tough question, and it's best for my boss to answer that question. I talk about my feelings, many friends have asked, I talk about personal opinion, this time NetEase did not move north, but the site is a lot of editing power to move to Beijing, the whole netease main or here, this is unchanged. In addition, even in the news, information this piece, many of us moved to Beijing, considering the effect of the media agglomeration in Beijing and so on, but the strength of the South China has not weakened, our technology channel in South China has set up a special station, to expand this station to Shenzhen, we will not weaken in the concern. There are 2010 Asian Games will be held in Guangzhou, NetEase is a very in-depth strategic cooperation, in fact, it also shows that we have a persistence in South China. NetEase growth here, will not abandon such a good piece of land, so in the future development, on the one hand to strengthen the north, on the one hand to find ways to consolidate the results of the South, so in this respect also depends on the support of friends. During the Asian Games, including the Asian Games, we also hope to have more cooperation and exchange opportunities with friends.

Moderator: Thank you. One last question. Each guest, please think first, what do you think is the biggest opportunity of the Internet in the coming year?

Liu Hong: Focus on trends, do frugal business, is small business, the smaller the better.

Huang: Do vertical and subdivision, vertical and subdivision inside do what is more clear is to do urban life consumption, starting this year is the time.

Hu Baoxiang: I think the precise and accurate Internet is the direction of our route.

Zhang Yinhiang: I stand in the media alliance angle to talk about, in the Internet this aspect, I think should in the media and stationmaster this aspect does the alliance is more has the development, does the entire media agent, like NetEase Alliance Media class.

Li Naji: This year should be with local news characteristics of the portal site, is the future development of a very big direction.

Moderator: This also reflects their dedication to their profession and confidence, with just Lin Jun words is the belief in the Internet. Because of the time, our forum is over.