High-peer lightning decline: Branch Mutual grab single internal management confusion
Source: Internet
Author: User
KeywordsDecline internal management
It times reporter Wangs from the United States to China, from Groupon to High friends, from 2011 's high-profile into China, crazy recruitment to the late in the continuous layoffs. Finally, at the end of April this year, Gao Peng and F group "hand in Hands", in a large number of staff loss, high-peer network (micro-BO) will buy the actual operation rights to the F group, but also their future hand over to others at the helm. Analysys International analyst Shou, said that the outcome of the high peer has long been due to its architecture is doomed, "We have little concern." "In this way, when the flowers that want to flourish, aloof blooming, have not experienced too much wind and frost has withered, and its withered more lies in the branches of all kinds of decay." Mutual grab a single internal management Chaos Lin (alias) was a senior friend of East China Station market director, after the site was abolished this February, he left high friends, he is not surprised by the current situation of high friends, he "chaos" to describe the whole high friends, especially the management of chaos. "Gao Peng backs Groupon and Tencent two big companies, this thought will have how mature, strict management system, but came in to know, actually is not so." "It turns out that the final online decision of all the items on the site is in Beijing, Beijing company can see the national site in the system of goods entry," if the larger quality of customers, they will be rejected for a variety of reasons online, and even their own contact customers, "Lin Lin Sigh, the end result is that the sales of the Beijing, Have nothing to do with them, the turnover of the local stations caused no small impact, "in vain to talk about a good business." "Lin revealed that they have a sales and Hangzhou Yaosheng Food Co., Ltd. to discuss the cooperation, the commodity information input backstage waiting for the on-line notice, and the wait for half a month after still not heard, many times with the top leadership and Beijing after communication is useless, the result is nothing but" cost-effective, sales will not be high "and other reasons. However, to his surprise, after a while he found that Hangzhou Yaosheng Food Co., Ltd. products on the line, into a national product. Of course, sales are also included in Beijing. In addition, a Korean version of the purchase of clothing is also so, "talk into business salesman and hate, but there is no way." He said that the Shanghai railway station in east China, for example, the merchant and Shanghai Company signed a contract, the approval time is longer, even will be directly rejected, and meet the quality of large merchants, Beijing will direct contact with customers, to the recent on-line request for another contract, "the customer as long as the line, no matter which branch, as long as it is high friends on the line." "In fact, Ma said last September, the high-peer online preparation is not sufficient, the system hardware and software is not fully docking, on the business too fast." This undoubtedly also exposes the problem that the inner system of Gao Peng is not perfect. What's more, last year, high friends online line early, had suffered a brief online shutdown of the situation immediately. At that time, insiders told the IT Times reporter, Tencent's CEO Ouyangyun is responsible for the company's strategic affairs, but in fact, Groupon is very strong, Ouyangyun not have real power, until last year only a little bit rightForce。 And this high friend hand Group F, Tencent through two increase in capital, has become the Group F large shareholders, which also shows Tencent's desire for control. Staff lost staff no sense of belonging to the network in March 2011, in high profile in China, high salary has become a peer-dug peers strategy, because in the development of other overseas markets, this method hundred test uncomfortable. But people in the past quickly found that pay is just a symptom. The reporter was in August last year, when a large number of senior staff layoffs, contact Ningbo Station an employee, the employee said his salary from signing the contract before the 7500 yuan to reduce into 4000 yuan, "in the determination of your entry, HR will ask for various reasons for the pay cut, and finally only more than 500 before the jump." In addition, the staff revealed that the high friends will change a number of systems at any time, resulting in sales are completely unclear how much commission to receive. Also, high-peer sales staff are under great pressure. Lin revealed that in high peer, sales pressure is very large, even in the initial requirements around 100% business growth, "for example, you do 1 million sales this month, then he will ask you next month must be 2 million." "Although such a situation is not long, but the later sales pressure to make front-line staff less comfortable," If you have a basic salary of 4000 yuan, above will require you to do 6000 yuan of profits, do not have to cut wages, monthly. "But wages are not all equal," If you have a good relationship with executives, wages will only rise. "An employee who declined to be named told reporters foreign executives want to make the workers under the work robot, in addition to normal 8 hours work, overtime is common," the larger site has fingerprint attendance on overtime, and we often work until evening 8~9 point, or even later, but never overtime. " "Treatment of the deduction so that grass-roots staff have already been in the gap, last 7 ~ August, many senior executives are ready to change jobs." Those airborne foreign executives were short-lived in their high friends ' lives, and habits and language barriers were obstacles to work. Lin revealed that many foreign executives do not belong to high friends, nor Groupon, but the form of outsourcing, which makes Wugenwuti in China, they do not belong to the sense. The reporter called high-net-related people to confirm the matter, but the telephone was not connected. Performance decline in kind buy hard local life services for the purchase of goods, high friends always advertised high standards, but from the actual situation, many products did not let consumers feel special concessions. Under the market competition and the double pressure of the revenue, the high friend also gradually opened the merchant's Doorsill. "From the start of physical group buying, our sales have a significant downward trend." Lin said that after changing the business strategy, its site sales reduced 20%--30%, sales of the Commission also presents a negligible dilemma. According to the reporter understand, like Lin in the level two city site, a year's operating costs between 2 million yuan to 3 million yuan, and its sales but in 1.7 million--1.8 million yuanLevel, far behind the glutinous rice Net (micro bo) 4 million yuan level. "Above for profit, everything is required to do." Lin revealed that once a Singaporean named Justin asked, "As long as it is a gray area where Chinese law is not prohibited, it can be done," and employees are disgusted. "There is a sale of spirulina companies to find us, but we found that he did not have the relevant certification, is three without products, we refused to line," Lin revealed that, because of this matter, they also quarreled with the top leaders, but not a few days found that Suzhou Station on-line of this product. There are internal staff to the reporter disclosed that many times, high friends on the line of goods is not high, some one months also not more than 50 single, or even nobody. In fact, the high net in the middle of last year has fallen out of the top ten domestic group buying site ranks, which may be attributed to the strategic direction is not accurate. Lin revealed that in order to help Groupon go public, Raphael Strauch, one of the managing directors of Gao Peng China, announced that he would have to transform at least 50% of the physical group purchase, "Since then, I think it is a mistake, it can not go beyond the cost." "Related News 24 coupons a number of senior executives, regional managers will be leaving the recent days, people familiar with the IT Times reporter, 24 coupons in the near future, more than senior executives and regional managers leave, due to the company's internal management confusion and loss of confidence in the group buying industry." Reporter call was exposed will be in the recent departure of the East China region manager money, he confirmed the news to reporters, but because still in service, inconvenient to disclose information. Recently, many group buying sites have been the phenomenon of the explosion of executives, such as the former responsible for handle shopping mall's vice president Liming recently resigned, the beginning of this month litters group (micro-BO) Operations Vice President Chen June also chose to join the Lok Bee Network. In addition, March, net market vice President Chen separation, the end of April, Gao Peng CEO Yang Chunjian resigned, full network vice President Si Ying also left a few months ago to do the media industry. Group purchase industry staff flow is not what news, but such large quantities of senior executives voluntarily leave but has long been all over the wind and frost industry. Some insiders told reporters that the departure of senior executives showed their lack of confidence in the industry, will be a small impact on the development of group buying industry. 24 Coupons East Region manager Qian in the "It Times" reporter interview, the tone shows many of the industry's frustration, blunt company's certain practices and their own values can not be, and see through the group buying industry may be the direct reason for his departure. Reporter called 24 coupons responsible for public relations affairs of a person asked the relevant matters, he initially said inconvenient to disclose and comments, after the blunt himself has not responsible for related matters and refused to interview.
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