High-PEER network a year birthday, rapid expansion began to shrink

BEIJING, March 3, Xinhua (reporter strict Intern Xu Lezing) February 29, the United States group buy giant Groupon's group purchase website High Peer network ended with the Hangzhou Kai-ya mansion lease, Hangzhou station, Changzhou, Wuxi, Ningbo, Suzhou, after another retreat from the city after the station, In the past year, the high peer network began to shrink rapidly after the country's great leap-forward expansion.

This distance from the high net was born, just over a year.

February 28, 2011 Group buy boss Groupon and Tencent Cooperation in China set up a high peer network. Groupon's sophisticated operating experience, coupled with the huge amount of users Tencent has, has been seen as a golden key to birth. But six months later, the newborn was ill.

August 19, 2011 is an important turning point for the high peer network and the high net staff. Prior to this, the high peer network in the nationwide expansion, the site was set up to reach more than 100. And after August 19, high peer network began to withdraw the station, as of the Spring Festival, the site only 39 left.

February 26, Gao Peng, Hangzhou, Wang June (alias) as usual normal commute, to the evening 10 o'clock more, the high network area personnel manager of a phone call let panic God. "Hangzhou station will be withdrawn tomorrow ..." said Wang June, who was stunned when he heard the words.

"Although we have a few in mind this period of time, but did not expect Hangzhou station really will withdraw." "Wang June said, high-peer network Hangzhou station's growth momentum is better, in Hangzhou group purchase site, once sales ranked 10th." Although not profitable at first, the long-term development of profits should be no problem.

As of 2nd, the high-peer network to cancel the Hangzhou station has occurred 5 days, but Wang June's heart is still unacceptable. "Hangzhou in the country, group purchase ranked 8th, I think the other stations should not be evacuated Hangzhou station AH." ”

According to Wang June, Hangzhou station last April at the end of the station, the best time employees have more than 60 people, August 19, cut off more than 30 people, remove the normal personnel changes, to now left 13 people. "Up to today, 4 employees have not been released from the labor contract, of which 2 are on probation." ”

"We mostly take a fancy to the background of the high net, and he earns 10%-20% more than the other websites in the industry," he said. "said Wang June.

Reporter learned that last year, the rapid expansion of peer network, other sites of the marketing staff in the general salary of 4000 yuan-5000 yuan, high peer pay is 1.5 times times the other group purchase site.

According to the reporter understand, the beginning of last year to the end, the number of enterprises in China Group buy the trend is "inverted U" type, the first half of the number of group buying site continued to rise, from 2,630 to 5,188. But 78 months began, the number fell, as at the end of December last year, the number of group buying sites reduced to 3,909.

"High-peer network in China has not been very good development, there are industry reasons for the enterprise itself." "China E-commerce Research Center analyst Xuefei said.

According to the China Electronic Commerce Research Center Test data show, 2011, the network buys the enterprise market share most is occupied by several big group buys the website, handles the net United States net of glutinous rice net full net and so on top 10 place buys the website to occupy the entire group purchase market 91.4% market share.

"Group purchase site lack of differentiation, business model products category, after-sales service, etc. are very similar." Xuefei said, the network buys the main user through the Internet channel Group, buys the same kind of commodity with the low discount, when many buys the website to be on-line, competes for the market share, its profession malpractice then manifests.

"It is not the best time for the high net to enter the Chinese market, the local website has occupied the market." Xuefei said that although Groupon is the boss of American group buying, the high net does not better open the Chinese market.

Groupon copied the American model to China, but did not fully consider the characteristics of the Chinese market, the planned higher end of the route and other group buying sites, but the introduction of several high-end products did not achieve the desired results.

Reporters understand that last March, the beginning of the High peer network group "warm Hotel tickets", "Stock health care bath" and other products, the number of participants is not ideal. Hot Springs hotels need to wait long queues of massage, many netizens think "trouble".

In addition, the development of high peer network by Tencent Groupon and high peer network of the interests of the three sides of the balance, high-level decision-making procedures cumbersome enough accurate. In the process of development, high-peer network to dig people, these practices caused the industry discontent, the industry collective exclusion.

"We've had a hard time finding jobs in other group buying networks," said Wang June, who has just left Gao Peng, and most of his employees, including himself, are moving from other group-buying networks to high-peer networks.

And the high friend after the establishment of several scandals also let high friends disgrace.

May 2011, high-peer network in Tencent Weibo launched IPhone4 lottery, netizens suspected lottery fraud. May 11, high-peer network admitted to the micro-Bo lottery fraud, said has been dismissed responsible vice president.

December 2011, the Ministry of Industry and Commerce to confirm the sale of high peer network "Day shuttle table" for counterfeit goods, high friends fame and fortune are injured.

And the difficulty of making a profit is also the problem of high net and all group buying website. Group Buy net profit model is mainly merchandise direct sales for enterprises to provide advertising services, such as kickbacks, meager profits let investment banks lose confidence. Since the second half of 2011, few group buying sites have been able to obtain financing.

By the end of December 2011, the nation's failed group purchase site reached 1960, while the same period of new group buying site only 66. Closures are far greater than the number of new sites.

China E-commerce Research Center predicts that this situation will continue for some time this year, the future group buying market can survive a comprehensive group purchase site no more than 10, there will be a large number of group buying site by simple low discount temporary promotions to O2O mode (Online to Offline, will be offline business opportunities and the Internet together, so that the Internet becomes the front of the line trading, other small group buying site would face closure.

"The group buying market will be a new round of shuffling, winning the group buying site will regain the trust of investment banks, to obtain a new round of financing." "Xuefei told reporters that after the shuffle group purchase site integrity and service level will be further enhanced.

Gao Peng announced March 1, the appointment of the original art Dragon Network senior technical director Fujianghai as the new CTO (Chief technology Officer), former Lucent Technology China Research and Development Center Financial Director Wuo as the new CFO (Chief Financial Officer).