High-peer network to expand the size of users do not seek profit

Absrtact: Following the group purchase website Gao Peng and F Group Two companies merged, the high net today formally will merge two websites, two each platform domain name will jump to new record friend. This means that the F Group brand will no longer exist, and the F Group founder Rynning will continue to be the new high peer CEO identity

After group purchase website High Friends and F Group of two companies merged, High Net today officially will two sites merged, two platform domain name will jump to new highs.

This means that the F Group brand will no longer exist, and the F Group founder Rynning will continue to manage the merged company as a new high-peer CEO.

Use Tencent platform to exert mobile internet

"Investors are more trusting of management, but the idea of how to unify shareholders after the merger is still the biggest problem in the three-platform consolidation process." After this problem is resolved, the rest is the integration of the team members. "Rynning in three platform merger before accepting NetEase Technology exclusive interview said.

According to Rynning, high net, F Group of domain name will jump to high peer network in January 15, and QQ group will also realize account exchange. But inside the company, will only use the high friend one brand.

Rynning said that after the merger of the platform, the PC-side group buying site will create a business center situation, in order to precipitate the value of the merchant. Prior to this, another group buying site litters has launched the concept of buy mall, and said to have been profitable. Rynning revealed that two buy the mall is the difference is high friends will not charge any fees.

"The biggest change after the merger is the move to the internet," he said. "Rynning said. It is reported that, because of Group F and high friends before the small size of the user, two companies have not done in the mobile Internet industry any business. "Mainly rely on Tencent Micro-trust platform and micro-group purchase, rather than do an application." Micro-letter has 300 million users, this is our main mobile end of the foundation. ”

It is reported that the high peer has set up a mobile department, and put more than 100 employees, specializing in micro-letter platform for Group buying development work. Rynning said 2013 will increase investment in mobile internet.

Expand the size of the user is not seeking profit

According to the data of the third party 800, high-net sales of the current November 2012 more than 60 million yuan, in the group buying industry ranked sixth.

Rynning said that the 2013 group purchase website can involve more and more business, but there will only be two to three companies settling down, and the standard is the user experience and platform support. It is reported that after the merger of the platform about 100 million user size, Rynning said, "or too little." ”

Industry insiders said, according to the current development and scale of high peer network, from the mobile end and the use of O2O tide to expand the size of the user is its way out. It is reported that the high net will be in the future to carry out group purchase movie ticket line activities such as driving 020 operations.

"We don't pursue profitability. "Rynning said. At the same time, group purchase website American Regiment NET and litters Regiment already announced the profit.