High-power dealers marched into the field of publishing upstream

Abstract: The electric dealer high profile enters the publishing upstream field. Recently, Dangdang published a six-year sales of books for the first time to break through 100 million volumes, reached 160 million volumes. At the same time of high sales innovation, Dangdang announced that it will further expand its business in the field of publishing, continue to increase with the author

The electric dealer has marched into the publishing industry.

Recently, Dangdang published a six-year sales of books for the first time to break through 100 million volumes, reached 160 million volumes. High sales and innovation at the same time, Dangdang announced that it will further expand in the field of publishing business, and continue to increase the direct cooperation with the author. Coincidentally, recently Jingdong Group also after several test water, officially announced the march into the publishing industry.

News, a time let many traditional publishing enterprises, especially private publishing companies nervous. There are private companies bluntly: the electric business has strong capital, strong distribution channels, as well as large data resources support, their participation may make the already competitive publishing industry worse.

Crisis electric business to occupy the upper reaches of publishing industry

In fact, as early as 2013, Dangdang through direct contract Yuanjie part of the copyright, announced the march into the upper reaches of the publishing industry. To this end, Dangdang book channel specifically set up a special working group, including two content editors, full participation in the topic planning, editing and processing processes, books published in Dangdang exclusive sales. Up to now, the Yuanjie series of books has achieved about 30 million yards of sales performance.

Immediately thereafter, in 2014, BoE announced its official involvement in the publishing industry. At present, the Beijing-East Publishing has launched the "David Beckham" "unforgivable" and other 14 varieties of books, the average printing volume of 10,000 volumes. Jing Dong Book publishing department director Feng depicts the Beijing-East publishing of the general idea: to create high-quality, classic, sets of system, famous book products. He even made it clear that "at least one annual sales of more than 100,000 books" goal.

The high profile of the electric dealer to the publishing industry upstream field, triggering many traditional publishers worry. Not only is the pressure from the funds and channels, there are publishers, the electric business relies on large consumer groups to set up a big database, will have an impact on the publishing industry. For example, Dangdang buys records through the consumer, come to the conclusion that "Beijing people love to see the political class and history books", "Jiangsu people pay more attention to children's education", "Shanghai people love Foreign Language book" and other effective conclusions, and then will be more targeted, forward-looking to seize the topic, seize the author resources, resulting in the traditional publishing house living space

To this, Feng response: "Jingdong and publishing house is not an alternative concept." Jing Dong published from the statistical data to see the book law, that some kind of products can have good sales, but in the publishing house there may be abandoned, or only to a lower print, we are more to do a market supplement. ”

Wang, vice president of Dangdang, said that the development of the upper reaches of the publishing industry was aimed at future new book publishing models, such as E-books or some new original platforms, "We are making positive preparations".