High price, poor experience, difficult to get started: Smart home is difficult to have "burst money"

Smart home concept in the show hot, but in the market, the Beijing Morning News reporter found that the real "explosion" of smart home products are few. High prices, poor experience, entry difficulties and other reasons, so that more intelligent home is the enterprise's "entertaining."

The price is two or three times times the traditional product

For consumers, the function of smart home still stay in the "mobile phone remote + Internet" in the initial stage. However, "smart" products are often the price of ordinary products several times, so many consumers deterred.

"A sleep wake function of the intelligent light bulb, priced more than 400 yuan, only a set of sockets of the intelligent socket nearly 200 yuan, the ordinary Philips multi-function socket price is less than 100 yuan." "An electronic mall salesman told reporters that many consumers are in the inquiry after the retreat."

Skyworth Group President Yang Dongwen said, generally speaking, the price of products and popularization speed to follow the "multiple law", when the price of intelligent products are traditional, functional products 1.2 times times, the popularization of the product speed will be very fast. "Now this multiple is about twice times, 3 times times", which makes many smart products in the market is still "niche" high-end products.

Poor experience makes it difficult to attract users

Broadlink CEO Liu Zongji said, smart home talk for so many years, to today the market has not been a fire, there are user experience and whether the user needs to meet the problem. "For example, a description of smart home is home lighting, curtains, audio-visual equipment control." Is this what the user wants. Smart home should not be like this. Instead, make the devices you use every day smarter. ”

Theoretically, smart home products should be able to achieve the user at any time, any location control and access to the required services, to this standard, the current smart home products may still be very far away. Many of the current smart home products are via app software in mobile phones, through the network to control the device switches, functions, and so on, from the Intelligent manual control, into a mobile phone control, "such as using a cell phone to turn off the lights, at least to unlock the screen, open the app, find the device you want to shut down three steps, there is this time, I may have turned off all the lights in the house. "It's obviously hard to attract users," says one industry insider.

Technical standards are not uniform

In addition to price and function, hinder the development of smart home market, there are different brands of integration barriers.

Oviyun Network chief analyst Bruce said, although there is currently a marriage of cooperation emerges, but the technical standards are not uniform, brand and brand, product and system between the system closed, data is not interoperable. and different products between the app, its software switching, setting, use, and so is very inconvenient.

At present, most manufacturers face the problem of different standards of intelligent home industry, most of the choice of cooperation in the way to achieve a number of brand products across the border, "holding group heating." Yang Dongwen said that the final market in the acceptance of high, who may become the standard, "finally have to talk to the market." ”