High-profile announcement of price reduction by electric dealers

Jingdong Mall in charge of Liu 14th, said that the 15th from the Beijing East home appliances price than suning easy to buy 10% lower; then, Suning and Gome Electric Online mall also announced the price of the melee, the major electric dealers have said will be the price of large appliances to the lowest. But does the price of home appliances really drop? Many netizens in Fuzhou 15th early in the morning to open the major E-commerce website ready to "fight", but let people disappointed that these goods is not a commodity is not the price of how to drop.

High-profile announcement of price reduction by electric dealers

14th morning, Jingdong Mall in charge of Liu said: "Today, I made a decision again: Jing Dong Everybody electricity three years 0 gross margin!" If within three years, any of the sales personnel in the electricity plus even a dollar margin, will be immediately dismissed! From today onwards, all of Beijing East Electric guarantee than Gome, suning chain cheaper than at least 10%, The company will soon announce the way to achieve it! "

Liu also high-profile launch of the Jingdong "price Intelligence" recruitment plan, said that the country will recruit 5,000 gome suning Price intelligence, two per shop stationed in the electricity of the product comparison.

In response to the "Price Reduction Manifesto" for Jingdong, Su Ning Tesco vice President Li Bin also said on the Micro-blog: "Suning easy to buy, including home appliances, the price of all products must be lower than Jingdong, any netizen found that the price of suning is higher than the east, we will immediately adjust prices, and give the feedback has been purchased twice times the difference pay. ”

Gome Online Mall also announced that the Gome Online mall to start in August, in each month 18th launched a "price war." Even to sales of books and small household electrical appliances mainly Dangdang President Guoqing also joined the melee, said "Dangdang mobile phones, computers and small appliances, and Dangdang gome online all of our flagship store all kinds of games, welcome customers around".

Several big electric Dealer website dozen price war, let the broad netizen quite excited, everybody prepares in 15th "The Blood spell" some, many netizens also summarized "the blood to fight the strategy". Netizens "Le Xiao Panda" strategy is "with the rapid browser, in order to prevent the critical moment when the machine, the Beijing-East price difference within 5%, gome to buy, because Gome is always lower than Beijing East 5%, suning than Jingdong more than 5%, to Suning buy, and then apply for twice times difference compensation." There are even a number of shopping sites dug up the Jingdong Mall and Suning easy to buy on the shelves on the overlap of large appliances, for netizens reference.

"Lowest price" half of the product "no goods"

However, 15th 9 o'clock in the morning, many netizens opened the website of several electric dealers, found that because of the large number of clicks, the site is either not open, or show no goods, many of the site's products do not even fall back. Reporters in Jingdong Mall see, a lot of big price concessions are displayed "Fuzhou, no inventory." such as the original price of 2699 Yuan Haier three open refrigerator in Jingdong Mall only 1989 yuan, and participate in "1500 yuan minus 100 yuan activities", but the Fuzhou counties show "no Goods", the original price of 1999 Yuan Konka 32-inch network LED TV discount of 1000 Yuan, but also show "no goods"; Also have no goods and TCL fully automatic washing machine, haier wall-mounted inverter air-conditioning, ox cabinet-type air-conditioning, preferential margins are large, the price of 300 yuan to 1000 yuan.

This makes a lot of people intend to "blood spell" the Netizen is quite disappointed, many netizens question a few big electricity merchant dozen price war is in "cheat person" "eye-catching ball". NET friend "M" said "Fancy" a few, Fujian's all no goods, see Jiangsu have goods, would like to send to friends there, submit orders but show "0 inventory", the trick people ah. "More netizens said:" This is the game of wolves, next time, who is the letter ah?

According to our country Specialized service electronic Commerce industry third party organization "one Amoy Net" the price ring Real time comparison monitor display, Jingdong Small range of the largest price reduction, more than 2,200 goods, only 78 commodity prices, accounting for the overall large household electrical goods 1.6%, although the average decline of 10%, the price of 445 yuan, but from the number of prices, Slightly stingy. By contrast, Gome has cut prices by up to 7%, with a 7.7% reduction in the average price of 284 yuan. However, more than half of the "lowest price" commodity data in many businesses is in a state of no stock.

It is also noteworthy that this price war on the eve of a Amoy net price monitoring shows that some businesses overnight quietly adjusted high commodity prices. On the evening of 14th, Jingdong Mall, we have nearly 50 items on the product quietly price increases, prices from 30% to 100%, ranked the merchant "quietly rising prices" list top. In contrast, suning, Xun and other merchants of the price of goods is far lower than Jingdong mall.