High-quality content push technology allows business-to-business Web site traffic to multiply

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The Business-to-business website is a platform, a market, good, poor, valuable, small value of information are, as platform operators, we have the responsibility of the site to "push" the content of the user to see, let users see first is high-quality content, is to enhance the user experience one way, At the same time let search engines to improve the business of Business-to-business Web site One of the methods of high weight, the user experience rose, search engines included more, sorted by the front, the natural flow will rise. A lot of times some people in QQ said: Xuejiang, you help me to see our website, I found that most of the bad Web site in the content of the push has serious problems.

Business shops, many functions, also do very beautiful, but the home page, the column home page display of shops, or search results in the first few pages of the shops, there is little content, or content quality is too low, or reading experience is too poor, a comprehensive domestic well-known business-to-business Web site also exists this same serious problem. There are some product search results before a few pages, most of them are no graphics, little content, editing a very messy product. Industry information, industry technology knowledge, etc. some unexpectedly did not recommend the content of reading, or recommended not high-quality content, whether the user, or search engine, are experiencing very poor, want to improve the search engine on the site's rating, increase the number and keyword rankings, you must do a good job of the content of the push. In turn, look at the very good business-to-business Web sites that you're doing, and you'll find that most of their content push jobs are doing well.

1 Industry Opportunity Column gives priority to displaying content-rich products and business opportunity information

To put the price of the business opportunity Information ranking, priority display, such as: supply information, investment information, such as sellers information, sorting rules is the order of the price information, otherwise not in line with the profit model. In the homepage and the column homepage, also want to focus on the recommended display of product information (convenient search crawl, the latest information to find a place to put), but the charging of product information is not necessarily the most abundant, the best quality information, this is the priority to display high-quality content, how to solve this problem?

More services must be provided to the fee members, use more artificial services to help customers improve information, as long as customers pay, we should assist customers input information, release photos, customers do not understand the input of those information, should urge customers to provide appropriate information, if the customer is not active, to state its pros and cons, tell them, If buyers see a company information is not perfect, they do not understand, do not trust the conditions, is not contact with you, to be able to ensure that the money has effect, we must ensure that the information is perfect. The first time the customer may tell you very busy, many times, must have completes the service the patience, must make the majority customer's product information very rich, the content quality is very high. It is also a good time-saving method to introduce content quality evaluation mechanism to product release, to rate the quality of content, and to guide users to provide high quality content through more help articles and successful cases.

High-quality billing customer information sorted by the front, displayed in the home page, will let search engines quickly found, because of high quality, search engines are more willing to include, ranking more forward. When the buyer through the search engine to find the supply of products, the site charges customers more through the search engine this channel to obtain more promotional results, this more in line with fees for members to provide more services standards. When buyers come to the site procurement, can see more information on the perfect product information, through the detailed product display to select the right products to obtain a better procurement experience, there will be more buyers to the website procurement products. By giving priority to high quality billing information, both the Web site traffic and the buyers and sellers benefit, the website can achieve sustainable development.

2 Industry Community First show editors recommended original, essence, hot information and industry knowledge

The content of the industry community includes five aspects, mainly include: the original high-quality articles, the essence of the discussion topic, hot content, high-quality pictures, personal information is very rich personal space (in my written "Business-to-business Industry portal Planning Combat Research Report", the industry community refers to the industry blog, know the form-oriented forum, Space, download, gallery, job search and other products composed of online professional exchange sites. These 5 aspects of the recommended standards are not uniform, each industry, each site operator may have a standard of judgment, usually by the company management or editor-in-chief, the following brief talk about these standards.

In the industry community published by users of the article, the release of the publisher to choose is not original, by the user original technology or industry analysis articles, editors need to judge is not really original, the article title, the article in a sentence, a paragraph of the input Baidu search, if you can not find, the description may indeed be original, Quality has gone, it should be recommended; At the same time for the original article, edit to read all, read, if you feel really good, we should focus on recommending, in the homepage of the Site, column home page, content aggregation pages and other key points recommended 1-2 days. The essence of the hot discussion issues, there are often dozens of or even hundreds of replies, these information are by different users to complete, very rich, high value, such information in the network is absolutely original, search engine is very welcome, included and sorted also very lean forward, to focus on the recommendation.

When a user's personal homepage is very informative, quality is also very high, but also to recommend, because the search engine, this user is equivalent to a high-quality topic, because the content is very rich, many are original, very popular with the search engine, if we recommend those who have little content of the user homepage, Not only will bring a bad experience to the visitors, but also to the search engine will bring a very bad experience.

When editors follow the above methods, readers will see more good articles, will feel that this site is good, will often visit in the future, and the author of the article will be very happy, his article was recommended, will be encouraged, many readers who read the article will contact them, contact him may increase his contacts , bring business opportunities, good work, and so on, they will probably continue to contribute their knowledge, continue to publish good articles, the flow of the site will continue to increase, readers, authors, website operators to form a total win.

Search engines will also quickly find and like the recommended content, because in many important locations recommended, search engines will be more easily found the essence of the information, when the search engine spiders are found to be original content, it will be easier to include this information, and when users search these keywords, will be sorted by the front, Search engine can bring more traffic, will constantly bring new users and customers to the site. Website operators and search engines to form a win.

3 give priority to show buyers most concerned about, visitors most concerned about products and industry information

On the information of the push, not only to edit the subjective push, but also to let information viewers themselves to push the information, after all, the editor's judgment may be wrong. In the web2.0 era, whether the editors or product planners, are to learn from the well-known portal, together to establish a set of user information push mechanism, to be pushed by the user, by the program to push, so more just, push the information more extensive, more can reflect the needs of various people.

(1) Product and opportunity information push

In accordance with the integrity of the enterprise to push, the credibility of the enterprise, the random recommendation to the home page, column home or other important position, to the buyer to choose. In general, we provide many services for fee members, such as business license, Honor certificate and other audit services, but also may provide on-site inspection services, so that the credibility of a higher level of the enterprise is charged members, thereby gaining the trust of buyers.

The content is richer, there are pictures, buyers are most concerned about the most popular products, put to an important position, to provide convenience to buyers, this in general shopping site (business, Consumer-to-consumer) often used, the purpose is to find their own most needs, the best products. Generally in the form of the program generated theme pages, a class of information together, these classified information, are high-quality content. This push, not only by the user's welcome, but also because the content is high quality, search engines more easily crawl to these content, and sorting by the front, the site traffic can be improved naturally.

(2) Industry community information push

Industry community has a strong interaction, some high-quality information by the user to recommend themselves, generally through the program in the home page and column home automatically recommend the latest, more browsing times, comments/replies more times more, the top of the number of more and so on. The newest represents new content, users are most concerned about the number of views, comments/response times represent the information may be high quality, or is controversial, is generally original content, by the top of the number of people think that the best information on the home page, column home and other important position recommended, That is more objective to judge the user's preferences, the site will be more popular with users, traffic will continue to increase. At the same time the system push the information, it will naturally be the search engine's favorite, included more, sorting more before, bring more new users, the site traffic will naturally increase.

4 Content Aggregation page to recommend higher value information

For content aggregation pages, I wrote the "business-to-business industry portal to promote the actual practice cheats" that the ordinary users or buyers need to do the topic is the most appropriate, to have a certain degree of relevance of the supply of products, distinctive products, industry opportunities, industry knowledge regularly organized into special topics, Let buyers have more channels to see their own products to buy, so that users have more channels to see the industry community high-quality content. For example: Alibaba and Taobao are regularly hot products recommended, mainly to facilitate buyers and consumers have more channels to know the fee-paying enterprises. For example: the Portal Sina blog bottom right corner content aggregation, QQ fan your panel are very good content aggregation page.

(1) Artificial production of the topic to aggregate content

Do more content Aggregation page, so that a user to the site, can stay longer in the site, the key is that we can continue to provide many users like the topic, save users to find the product time, as well as a product or industry knowledge of the depth of concern. To have a certain degree of relevance of business opportunities information, industry knowledge regularly organized into special topics, so that users have more channels to see the essence of content. Based on this research report, the topic page search Engine optimization method, to optimize the topic, it may make this topic ranking more forward, this aspect we have to learn more than three portals, when hot events, key events occurred, they can do in the first time special reports, when searching in search engines, We can always find them all on the first page, it shows that the search engine is also very fond of this topic page. Of course, the industry site's products and industry knowledge of time is not very strong, the need is to do more in-depth topics. Through this method, it is possible to bring a lot of traffic through many hot and key keywords.

(2) Content Aggregation page automatically generated by the program

The program will automatically generate more content Aggregation page, this can be all generated by the program, can also be part of the manual input. For example: For a user concerned about the problem, the system automatically calls each section of the site on this aspect of the content, automatic generation of a topic page, some content can be written by editors, as a guide to the reader. If all by the system call also some, such as the article keyword, product core keywords, can automatically from different columns call more content, aggregated into a page. Of course, such page content is not necessarily all the essence, there will be mixed, common practice or system generation and manual selection methods to do content aggregation page. Then this aggregation page form the form of a topic, recommended on the homepage, guide the search engine crawl, so that more users first browse to.

Summary, talk about search engine optimization articles a lot (including my "business-to-business industry portal to promote the actual combat cheats" also talked about the business-to-business industry site search Engine optimization method), we all from a variety of channels to more or less understand a lot of knowledge, for business-to-business industry portals, do a good job of content, push the quality content, Search Engine optimization is the most basic work, only the work done in place, more search engine optimization skills can play a role. Do the content, push good quality content, but also to increase the site users return to the key point, after all, at this stage, business-to-business website more or in providing quality business opportunities and industry knowledge content.

This article original author: Xuejiang, welcome the Exchange guidance consultation. qq:1580658565, msn:lxjb2b@hotmail.com.