High rent innovation in Qianmen Street Wang Pan said the offer exceeded expectations

150,000 yuan per month for shop rent, means that the daily rent of 60 yuan/square meters-yesterday, the front door of the two location of a good shop rental set RCAs held, attracting 10 old and foreign brands to participate in the bidding, "Royal Board" to a per square metre of up to 1800 yuan in the price of the offer to pick b1-105 Bunk, The total rent of 150,000 yuan per month, "long run to business" to 1530 yuan per square metre of the price of b1-106 bunk, the total rent of 120,000 yuan per month.　　Tian Jie company Chairman Tian Shi revealed that the Qianmen Street 90% shops have been "famous". According to the "Global Shop Rent Report" released by Gao Li International in June, the annual rental of Beijing Guomao Mall increased by 25.5% in the same period last year, rising to nearly 1200 yuan/square meters/month, ranked as the 50th place in the global commercial rent.　　As a result, yesterday, the two-shop rents sold were not only the most expensive for the front door, but also the world's highest price. Facing such a high rent, Beijing Fang Food factory said frankly: "Just a bet, and strive to make products small profits but quick turnover." "Imperial Board" in the renovation before the Qianmen Street has operations, the company operates old Beijing food, the majority of outsiders to buy. The rent of 150,000 yuan per month means a daily rent of 60 yuan/square meters.　　The reporter learned that the rental of Qianmen Street has been rented at 20 yuan to 50 yuan/square meters/day. Bidding on the scene, 10 businessmen did not argue with red, prepared. From "600 yuan per square metre" to "1530 yuan per square metre", the time span of only 10 minutes. As the commercial rent of the "Big landlord" ――soho China chairman Pan Shiyi told reporters that the price gap big surprise, "in Front Street open shop, commodity pricing must not be too high, to rely on people to achieve profits." In addition to the characteristics of the commodity itself, taking into account the brand image, is also the reason for businesses to pay the bid.　　"The high rent of mong Bunk occupy the prominent diamond entrance position of Qianmen Street, with the Hundred years old brand North Photo Studio is a neighbour, and the Tiananmen Square Street to look at, unique geographical location."　　Pan Shiyi: Capital developers lose their sanity in the Qianmen Street shop calibration site, reporter dialogue Soho China Chairman Pan Shiyi, on the real estate market situation asked him to talk about his own point of view.　　Reporter: Before guang qu Road 10th floor Price Breakthrough 15,000, you said cannot use the individual phenomenon to see the market, the day before yesterday Beijing Olympic Village land plot again to take the super 15,000 high rise price, becomes the capital new ground king, how do you see this kind of phenomenon? Pan Shiyi: The recent changes in the market are fast.　　Half a month ago I also felt the land price is low, but from the recent days of peer to take the pace and cost of the situation, especially in Beijing seems to be irrational, this is not a good phenomenon for the market. Reporter: Do you have a plan to take place in Beijing recently?　　The attention of Kwong Nullah Road 15th to bid, now some developers have bid to 2.5 billion, do you think this price is high? Pan Shiyi: We do have plans to take the land. WideCanal Road 15th bid to 2.5 billion yuan, means that the floor price reached 11,000, the price is high or not high I say not good.　　Journalist: What do you think of the relationship between house price and land price? Pan Shiyi: Beijing Olympic Village to become a "new king" is the price of land prices to push the best case one.　　At present, the Beijing Olympic Village in the surrounding part of the second-hand housing price is 15,000 yuan/square meters, now the price of the plot to reach this level, the future plus the construction costs and a variety of taxes, not only after the completion of the new house price will be high, but also push the price of surrounding second-hand housing　　Journalist: Do you think there is a bubble in the property market now? Pan Shiyi: whether there is a bubble in the property market depends on the country's economic indicators.　　General regional economic CPI indicators can reach the 5% rise in the index, I am very confident in the region's real estate investment, and only the price rises, CPI data fell, the market is not normal, the housing market prone to bubbles.　　Reporter: House prices have soared or plummeted are not good phenomenon, you think the current real estate market is facing the biggest problem? Pan Shiyi: I think it is imperative that the government increase the supply of land, only to let developers see sufficient supply of land, will not be crazy "Rob land."　　From the developer's current enthusiasm can be seen, especially in Beijing's developers are still in the "thirsty" state. Reporter: A few days ago the central bank said it wanted to "be wary of blind lending and price stress tests."　　"How do you understand?" Pan Shiyi: Guarding against risk is a long-term job, which is good for standardizing the market. (Morning paper reporter Wang Liya)