Highlight the value of the site in a differentiated way to get a higher click

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As the saying goes: "The direction is wrong, the effort in vain" This sentence everybody understands. We do SEO optimization is the same, in the title of the value of positioning is also very important. Because it directly affects the user's click on your site, but also is a user of our site to the satisfaction of the site evaluation of one of the criteria. Then the next time by the Henan SEO led you to cite a few cases to illustrate the importance of value positioning.

Title Value positioning

What do you mean by value positioning? We can actually understand why users want to take a hit on your site, not your competitor's site? Why do most users click on your site? This is where your value lies, and the value of a site is very difficult to locate, a lot of webmaster can not clear the value of their own site, Or the industry does not understand the depth, then it will be difficult to give a positive solution of the value of positioning. Before we do value positioning, we need to ask ourselves two questions:

1. Why do users click on your website?

2. What is the difference between our website and our peers?

How to practice the value orientation of the website

1, provide users with the content of the need to show our value

Free, public welfare, limited time, such as preferential activities are the value of the site, that is, our site can provide users with these free, public welfare, limited time of the preferential activities such as these users their needs of value.

Case 1: Baidu search: "Financial software"

Most of the financial software is charged, but also these software is a free trial of the financial software, but in the use of time is limited to the user, but we from the Baidu Drop-down box, users have the need for free financial software. The following figure

Through the map of the Baidu Drop-down box we can see that the user for the financial software is free of demand, so if we add the title of the website free of these two words, will make our website in Baidu's Click to add a lot of site weight also come up, ranking more forward.

2, through the differentiation way to highlight our value

The strategy of value positioning can highlight the core values that others do not have. Other people do not have, we have and meet the needs of users, and the theme of the site must be real, and not deceive users, some webmaster in order to attract users click, so exaggerated the value of the site, such a practice is no way to long-term.

Site Title value positioning needs webmaster knowledge of the industry, and combined with the advantages of the enterprise itself to make, we must pay attention to is not out of nothing, to their own website exaggerated publicity, exaggerated their value. We can through the analysis of data and consulting customer service personnel, access to the latest information users, for users concerned about the issue of concern planning, can achieve a better effect, do not do what others do I do, others do, I do not do. Highlight our site in a differentiated way, allowing the site to get a higher click in the index.

Summary: The above I told the hope can help webmaster friends, the above view is only personal experience and tips welcome everyone criticized.

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