Highlighting keywords: How to choose the right keywords

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Keyword research and selection is a crucial step in search engines. Most people find information on the Internet from the search engine. According to the statistics people search using an average of 2-5 keywords. Therefore, choosing the right keywords is becoming more and more important for optimizing web content. Because search engines mainly provide content related to keywords, compared to those who do not use the appropriate keywords to describe their products or services, Web sites, if there are related keywords, the site's ranking will be more forward.

1, from the customer's point of view

What keywords will a potential customer use when searching for a product? This can be learned from customers, suppliers, brand managers, and salespeople.

2, expand the keyword into a series of phrases

Select a series of keywords, using network marketing software for these keyword groups to test, to see in the past 24 hours in the major search engines on how many people have used these keywords.

3. Multiple permutations and combinations

Change the word order in a keyword to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word, three-word, four-word combination keywords.

4. Use professional concept vocabulary to limit visitors

Define your keyword concepts such as ecommerce software. Be specific and professional so that the phrases are not too wide or too broad.

5, if is the brand enterprise, please use the company name

If it is a well-known enterprise can make enterprise name or well-known products.

6, the use of geographical location

If your location is critical, add it to your keywords. For example, Canifolia Palm Springs Jack Jones Real Estate, this "Canifolia Palm Springs Real Estate" is a good keyword.

7, look at the key words used by competitors

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

8, does not use the meaning too extensive word or the phrase

Use modifiers to make the meaning of common words and phrases more precise. such as the site to provide insurance services can use the "health insurance quotes, automatic insurance quotes, life insurance quotes," and other keywords.

9. Without a single word

Search engines find it difficult to search for a single word, because such search conditions produce too many results, and searchers do not browse. A search auction site E-commerce software solution users will not only search "software."

Keyword density

Search engines use their own algorithms to count the importance of each word on your page. The ratio of key words to the number of words in the page is called keyword density, which is one of the most important factors in SEO strategy. To get a better ranking, your keywords must appear on the page a number of times, or within the bounds of the search engine. How to know the keyword density is how much to get a better ranking it? Very simple, as long as you search the search engine you want to optimize the keyword, and then statistics in the first few sites that keyword density can be. Recommendation: keyword density within 4% is the search engine favorite.

Highlight key Words

Highlighting keywords is one of the most important factors in attracting search engine attention. Search engines will focus on the content of one part of your Web page, and the words that are in this focus are much more important than the words in other parts. This is called "highlighting the keyword."

A:title and Meta Tags: the Title tag is the most important label in a Web page. So it's important to place keywords in title. Some search engines will pay extra attention to "description" and "keyword" tags.

B: Title (headings) 〈h1〉--〈h6〉 The title tag indicates to your visitors which are the most important elements of the site. Title is the text that is in 〈h1〉--〈h6〉. Keywords in the "title" tab can be useful for improving your site rankings.

C: Hyperlink text: The idea that you link to a Web page that is relevant to the content of your site is perfectly normal. This is why keywords are so important in the link text.

D:url text: The presence of keywords in your domain and your pages can have a big impact on search engine rankings. Such a keyword is called "url text", in another site and your site to create links, as far as possible to use the keyword as a link text, which is conducive to improving the importance of your site, thus affecting the PR.

E: Top: The text at the top of the page, the content at the beginning of each paragraph is particularly important, so try to include keywords in these places.

F: Picture alt attribute: Search engine can not crawl pictures, so when the page is created in the picture attributes Alt add keywords, is a good way to search engine friendly. It will think that the content of the picture is consistent with the key.

Directory structure and filename

Orderly and reasonable arrangement of file directory structure, canonical naming. Web site up to three levels on it. Important content is placed in the top-level directory. Directory folders are named with keywords, and HTML page names contain keywords. The picture file also contains keywords. The key words here refer to the specific page content. The name of the phrase is separated by "-". The standard practice is to use English instead of phonetic. Put JavaScript files and CSS files in the JS and CSS external files respectively. The advantage of this is that the important page content is placed at the top of the page, and the file size is reduced. Help search engine quickly and accurately grasp the important content of the page. Other fonts and formatting tags are used sparingly. Search engines like to find key content on this page from the start.