Highway robbery? This obvious robber marketing logic!

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But interesting, that's enough.

What are the reasons for participation, participation, and participation? Sometimes it is aboveboard to do bad things, more able to participate in the virus, such as talking about the happy farm this matter, even Liu Xiang has returned to the hurdle farming two not mistaken. Stealing food is a bad thing, right? But if the virtual steal is small bad, just follow you, after all, everyone's psychology is hiding a little devil.

Well, it's better to stop talking about good guys and bad guys. Highway Rob Car, this is generally in cop can meet things. But if you can move this genre to online marketing, it's really interesting to say.

About this Pak de polo case of this development, the new polo want to go public, we know Polo's owner is still quite a lot, they have to do is to allow more people to experience the performance of the new car. The purpose is so simple.

And usually we will think that the practice is always so cliché, a test drive, the most in the test drive will be on its own articles, such as a stick to the flight show, Hyun-Feng line show, fashion tasting and so on. But after all, the people who go to test drive are few, and how to let the test drive itself also has the viral transmission effect. There is really a bright prospect here.

Most of the time, when we think about the interaction mechanism, it's a loop, very complex, but if a good mechanism can be used in one sentence, such as the whole mechanism of the activity is this: to the street to stop a new polo, and then see how far you can drive, the farthest open the new polo is his.

With the idea of this core interaction mechanism, the rest of it seems to be solved.

First let more people understand this activity, of course, need to play well-known, traditional TVC can make preheating sound. Offline activities after the start, after all, it is impossible to cover all cities, network practices also appear to be very important, they are more powerful in the car mounted video surveillance equipment, the network can real-time see the car experience real reflection. In addition, they also use the now very hot community platform haves, in the community to do with offline interaction a concept of interactive game, that is, on the Web page to rob cars, to see who stay on their own web site for the longest time.

A simple and playful concept of creativity, extended to ATL, BTL and online, is a very typical interactive integrated marketing idea, and if you're fooled by the headline, it's a fascinating place to be.

The parking space is not strange, it is strange to rob the real car, robber logic can also be a surprise.

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