Hihey accused of art dealers ' credibility

Absrtact: Recently, a group of artists have been said to have been Chinese art dealers Hihey cheated works and owe painting, will unite to the Beijing Chaoyang court to sue Hihey, and fraud to the public security organs to report. Once the message was issued, it quickly aroused concern and forwarding, art

Recently, a group of artists have been said to have been Chinese art dealers Hihey cheated works and owe painting, will be united to Beijing Chaoyang court to sue Hihey, and to the public security organs fraud crime report.

As soon as the message was sent, the artist, 邹荃, said: "They have another problem, false auctions." According to artist Zongjin revealed that all the artists involved in the event, and Hihey Art network to reach an agreement to the work of the Shang, the number of works involved is huge, and several pieces of work is indeed missing. The artist will sue Hihey for justice.

Analysts pointed out that this incident is the current art of e-commerce development process in a typical case, the trend of the event will have a far-reaching impact on the development of Chinese art and electronic business industry. What is the current situation of the Chinese art and electronic business industry, and why is there a problem mentioned above, and what is the development prospect of this industry? South Daily reporters to interview senior Personage, explore the art of electric business Development Insider.

The rapid development of art electronic commerce

With the 2008 Chinese art market reached a peak, art E-commerce ushered in the opportunity, on the one hand, with the development of domestic electric power online transactions, on the other hand, the eyes turned to the low-end art market, and online auction to form a complementary. In the last five years, large and small electric business platform has sprung up. According to the Ministry of Culture, China art Market Annual report, 2011 China's large and small sites involving art transactions have surpassed 1000, by the end of 2013, including auction company's online auction business, this number is not less than 2000. It can be said that the art of electronic commerce is forming a consensus.

As of the end of 2013, there are no less than 2000 Chinese art dealers, including the online business of auction companies, many people sigh "the advent of the era of art and electronic Business". Old art institutions and new investors are all playing to the wishful thinking of art dealers: from Christie's to the online auction, to the boss of the Amazon in the United States to launch art online trading platform, from Beijing Poly and Taobao cooperation, to suning easy to buy, the United States on-line, and so on, are trying to take a piece from the art of the electricity business ...

Looking at the structure of the buyers of the Art Electric Company, Hihey operations director Ma Haonan has analyzed: "Our customers are more emerging collectors, we call the angel collectors, there are senior white-collar investment banks, university professors, private entrepreneurs, the financial industry management and so on, there are many working-class buyers, For example, some of the three or four-line city doctors, or ' the ' civil servants. This is a large group that has long been overlooked by the traditional art collection market, and they all have very good judgment and confidence. ”

Art dealers cannot exceed price walls

Domestic Art Online Trading has a long history, but the art of electricity business consumption is still only a minority participation, the root cause is that the art and common consumer goods are fundamentally different. Art has unique characteristics of the orphan, in involving the buyer and seller Trust degree of identification and evaluation has been the Chinese art market is no solution to the problem.

Industry veteran expert Ti Tao also said: "Artifacts are not standardized, homogeneous goods, art appraisal, evaluation has always been very complex, and posted on the network of photos due to light, angle, post-processing technology, and so on, how many and the kind of gap between the number, which hinders people to build the confidence of the bidding works of art, Even bids are much lower than those who have seen the real thing. ”

The small items under the price of 100,000 yuan are a big consensus of the industry on the art net. It is understood that at present, a few major works of art mainly involved in pricing 5000 to 50,000 yuan business, and this price of art from young contemporary artists. According to the price distribution of the secondary market of the Contemporary art section, 5 to 100,000 yuan has touched the auction price of the young artists, 3 to 50,000 yuan has touched the agent price of the young artists in the gallery. From this point of view, regardless of product or customer, the electrical business and the one or two-tier market there is serious overlap, and no unique advantages. In addition, the art of Electronic business in the channel is subject to the traditional art sales: Art and galleries, auction houses in the supply and channel competition contradictions with the recent art of the scarcity of talent has become increasingly prominent.

In many people's view, the art of electronic business is not suitable for art collection, but more like the art of fast food consumption of a path. "The collectors who trade online are doing business with the mentality of playing, rather than collecting" as a consensus in the collection world.

"The real collectors have to adapt to the slow pace, the rhythm of a disorderly." Own collection or not to buy online, relying on the net to buy collectors generally can not really enter the collection circle. "A senior Tibetan said he had never bought a collection on the Internet in an e-commerce platform."

Zhao, founder of the oldest art dealer, Zhao Chung Online, summed up three major challenges: "The most likely problem is that there is a gap between the picture and the physical; second, users will be more worried about the damage or loss in the logistics process; third, the guest is more sensitive in the bid process, the production price is safe, Whether to be the top price or cheat. ”