Himalaya: Internet radio Subversion broadcast 1.5 70 million users

November 2012, Himalaya Radio website online. February 2013, launch iOS client. At that time, the team was not optimistic about the audio field, the joint CEO Jianjun Restructuring team, and the network anchors and traditional radio DJ seed users, led by the rapid increase in user volume, 1.5 total user volume has nearly 70 million, and steadily rising. Himalaya has received a large group of 15 million Yuan Angel investment, May this year, SIG, Kleiner, such as 11.5 million U.S. dollars a round of financing. In the rise of various types of radio today, Jianjun said their advantage lies in the full range of content and coordination between the departments. Jianjun to the "entrepreneur" &i Black Horse introduced, he put Himalaya radio definition for the audio Taobao ", he hopes to make Himalaya as a media person's audio platform, and with the help of Himalaya services, complete commercialization." When the micro-letter from the media, vertical media, today's headlines, such as in the disintegration of newspapers and magazines such as graphics and text media, when Youku Potato, Archie Art, Sohu Video, Tencent video, music depending on the network video + Smart TV in the gradual disintegration of the huge television system, then the representative of the Himalaya Network Radio broadcasting industry to the abyss. Although the broadcasting industry and the entire television, print media than the market is much smaller, but Jiabuzhu Chinese, jiabuzhu China's migration "commute and travel around, network Radio has its unique imagination space, but can explore to what extent, is still unknown." The following is Himalaya Radio joint CEO Jianjun Dictation: To make a company by Baidu acquisition of companies I do first after graduation is a software company, called Jettou. Mainly do panoramic software development, let others to use, is the tool software. After doing this software, I think how to do it so that more people can use, not only 2B things, but can 2 C. So at that time to do the city, we follow the collection car, the country's Street View are picked, a bit similar to Google Street View, but more than a year earlier than Google. We have also talked to Google, hoping to help Google around the world to do Street View services, but later they chose to do their own. Street View this business later we sold to Baidu, now Baidu Street View team is my original partner, brought a group of people in the past. The resources may become the baggage, must have the object thought I to the platform product of to C has always had a kind of obsession or to say is the anticipation, the city bar is the first practice product. But the city. There is a problem: it is only an environment, the user finished reading, it is difficult to generate user interaction between users. So I began to imagine that it is possible to do a online community, which has the environment, the Avatar and so on. So 2010 we and 51.com cooperated there world ", meaning is relative to live here in the world, where everyone has their own incarnation, can greet, shake hands, do expression movements, even organize offline activities, virtual marriage, is a virtual reality of the community." We didn't think about audio and video at the beginning of that project, only the Avatar and Panorama part. Operation to the back we feel if in the inside to realize withBetter interaction between users, we should have the elements of audio and video, so we added audio and video to it around 2011. In this process we have some experience: at that time to do is the type of live broadcast, live requires all people must be able to play together, it's user-matching cost is higher, at that time in the transition, we feel that the live broadcast to be changed to on-demand, into a push-type, a bit like the form of micro-bo. In this way, users will be able to use their fragmented time, the user cost is lower, and easier to match. Technically, live and on demand are interlinked. (I black Horse Note: Himalaya Joint CEO Chen Xiaoyu said in an interview, she was a big group of investment director, 09 and Jianjun hit, two people began to cooperate there the world, and got the big group of 20 million Yuan Angel investment. For the failure of the world there, she summed up the most important experience is: the traditional industry if you want to contact the mobile Internet, not with the established strategic goals and resources to net, otherwise it will die. Where the world they developed for more than a year, the integration of three or four kinds of technology and a very comprehensive function, due to limited resources and to control a lot of things, so every update is like vomiting blood. After doing so, they first connected to the world where the 51.com, the first month began to make money, three months revenue is nearly million. But the more you do, the fewer real users you can match. The internet is completely different from the logic of real success, and the whole model and the successful gene are completely overturned. Internet entrepreneurship is only one, is the core needs of users. Where the world on line three or four months, with millions of revenue, 51 of the high effective for less than three months of time only to do the audio and video beauty interaction this part, on the line after the replacement of their traffic entrance, they saved before the users are all attracted away. Because 51 captures the user's core needs, the user identification is also simple, and 51 original crowd matching degree and high. Chen Xiaoyu analysis, they were built before the business model are all based on panoramic technology, which is like the traditional industry, think that they have a resource advantage, it is necessary to put their own resources to maximize the advantages, as a starting point to build a business model. But for users, when they want to consume a thing, they will always look for the most direct hit core needs, shortest path, the easiest to identify the one. Focus on mobile audio field, reorganization team at the beginning of 2012, we decided to focus on the mobile audio field, and spent three or four months to do the relevant research: research in Europe and the United States related products, user needs, musicians, radio anchors and so on. But after making this decision, a lot of team members are not optimistic, then Lee just wrote an article, pointed out that voice micro Bo is a false proposition, then the technical director, a part of technical personnel, product owners are leaving. But we were insisting that audio had a chance. In the past some people will listen to the radio station, but this proportion is very few, and the broadcasting station experience is very bad, the user cannot choose the column, only chooses frequency, the advertisement is many. Radio is not the frequency that anyone can have,But we think that as long as you have the ability, everyone can build their own radio stations, develop fans, and even commercialization. At the same time, audio has its unique use of the scene, such as before bedtime, start, the bus subway, this time itself is wasted, and through the audio can be used effectively. The use of this scenario seems clear to us, though we don't know how much it is. We had a lot of communication with the people who wanted to leave, but they were more difficult to change and the team changed from fifty or sixty to more than 10. June, we started the team again. (I black Horse Note: Himalaya Joint CEO Chen Xiaoyu said, Kai-Fu Lee's article is actually very reasonable, because the voice as a way of information acquisition, the cost is far higher than the text. Text can be Yimushihang, voice can only listen to know the content. But their confidence comes from the belief that all innovation is based on the experience of the real user, and that it will be possible to find a solution if the problem is defined. The question before Himalaya was whether there was a high quality voice that made it easier for users to get high-quality sound. To this end, Himalaya in the initial design of products, in addition to a similar form of Weibo, you can let users see UGC radio updates, at the same time set up the media structure and the V mechanism, can allow high-quality content to be presented. This is where they are different from similar products SoundCloud. To find the seed user we have the same investor KBCB as SoundCloud. SoundCloud is a European project and has done well in the United States, valuing about 700 million or 800 million dollars last year. SoundCloud is more music-oriented, many musicians in Europe and the United States to create music programs, can be evaluated on the above, share. We are taking a similar pattern, but the music is very small and more of a language program. At the beginning of 2012, we found that in the United States and Europe from childhood music education, many people are versatile, creative also very flourishing. But the Chinese can understand music as a child, understand the arrangement of the few people, so that the output will be very low, there is no way to cultivate user habits. As a platform for UGC, we have found another important group in addition to musicians--network anchors and traditional radio DJs. They themselves have the ability to produce content. There was also an important background trend-the mobile internet began to grow and smartphones were growing at very fast shipments. We made a bold judgment: After the outbreak of the smartphone, people have a lot of time to move in the debris time, moving the state has a very important feature is that you often occupy the eyes, and this time the sound has its unique use of the scene. Again, traditional radio DJ and network anchors have done a lot of programming in the PC era, but in fact, when people sit down to watch and listen, they tend to choose video and text. They are the equivalent of a direct competition with the most Red Sea video and mobile reading, so it has been a fire. After we launched Himalaya Radio,Give them a timely offer. The impact of Internet anchors is small and small compared to the entire Internet user. But for their own small groups, they have very hardcore users. When our product comes out, it brings some seed users. We put their content in the mobile scene and let them be heard by more people, and his fans can be consumed and used by us. Once the seed user is selected, Himalaya begins to enter a virtuous circle--more and more fans can hear their shows, and more and more people are creating the program, thus bringing more fans. The traditional radio station, which is made by special people, is called closed production, it is not socialized production. After our web page is done, everyone can upload their own programs, the phone can also be recorded directly on the program, can also be directly with Beijing music, this is the first service we provide. In addition, we are very fast development, there are a large number of users, products and provide social elements, can be commented, point praise, share, so that the people who do the program is also quite a sense of achievement. We provide them with the possibility to participate in the interaction, so that it is very convenient to meet. This is also a more important reason, is to let them have the power to spread. This communication is not only done by us, they are also constantly adding points. Mobile Internet is a full range of competition in addition to its own transmission, the past year, our main focus is to focus on the application store. Because our resources are limited and it is impossible to spend money everywhere, we spend it mainly on the application store. In the application store, we will study the user's search law, sorting rules, so that the application of accurate and effective exposure, so that money spent more efficient. Chen is always monitoring the Apple App Store and drilling deep in it. The law of her routine basically around the apple list, 12 o'clock in the morning, three, six points will wake up once, and then become the biological clock. At present, the total number of Himalaya radio station is close to 70 million, add about two hundred thousand or three hundred thousand daily, daily life is 3 million or 4 million. Mobile Internet is actually very similar to the cask principle-if there is a short plate, the water will leak away. For example, your product, UI to do beautifully, but the market, operation can not keep up. We have always been on thin ice in this industry. Product experience is a good foundation, the user scale is to attract anchors to our platform, the more the more content the more rich, and further promote the user satisfaction, this is a virtuous circle. We have also been the product of continuous optimization and improvement. This is a full range of competition, from products, operations, markets need all-round good. When a lot of places are hard in one place, the waves will be far more than you can see. Many apps, which may have a bright spot on a product, or have a particular advantage in an operational resource, end up not being the front-runner in the competition, because it is not coordinated and linked. Our positioning is audio Taobao ". In the future, we hope to make Himalaya radio a sound media platform. The mediaIn terms of people, is a very valuable thing. As we stand in the air of the new sound media, the sooner media people come in and start running their own stuff, the more likely they are to explode. New media platform competition is very fierce, and media people can through specialization, fine differentiation, become the authority of Subdivision category. At the same time, we will provide traffic promotion, data statistics analysis, business transformation and other services.