Hing Long, founder of Lei in the eyes of outsiders, this never financing of the dealer's business to do the wind water. But the 11 veteran, Lei, still has his own puzzle: a batch of third-party services to e-commerce relatively unfamiliar with the traditional vendors, which makes him have to carefully select customers, or even "Xianpinaifu", not sure would rather give up, but in this year lei let go of such concerns, calmly said, This year, we choose our e-commerce Outsourcing services customers, each month will reach 10 several, has started from the incubation period into development.
lei that in the past, the traditional industry alone into the field of e-commerce, the phenomenon may be caused by its own front is stretched. Most of the traditional industry enterprises themselves do not have the digital information age operating experience, and once involved in the field of E-commerce, large to strategic planning small to the implementation of the plan, this series of action actions require the enterprise must draw up specialized personnel to operate. Such a situation for the general enterprise, too frequent personnel mobility will lead to the enterprise's human resources utility uneven, so that the two sides of the satisfaction of the decline.
Lei said, Xing long xinda of the electrical business outsourcing, as a new business model, can solve the problems of traditional enterprises, although this is still a fresh thing for local manufacturers. Hing-long Letter Tatsu Each customer can be customized service program, you can choose the whole or sub-link outsourcing. At the same time, Hing-long letter Tatsu to provide two types of split-way: To help mobile phone manufacturers to build network sales platform, and in the sales of the Commission, or the treatment of distributors to buy mobile products, by Hing-long letter Tatsu online retail. Hing-long Xinda is able to win most of the traditional companies, attributed to Hing long letter Tatsu than the software companies involved in bidding more familiar with E-commerce, than those offline agents have more strong internet genes. "We can adapt to the traditional enterprise speed, not all like Fank change the supply chain." Develop detailed monthly and quarterly objectives. He believes that Xing long letter Tatsu Advantage is to help enterprises set strategic objectives, put forward sales objectives and cost savings: first get the enterprise data, put forward sales targets, far more than the original expectations of the enterprise, "system platform of professional construction, cost-effective higher."
But Lei believes there are still four problems in traditional businesses that are now involved in E-commerce:
first, the lack of strategic planning. The traditional enterprise's goal is clear, is to make quick money, "fatal" is followed by others "booing", did not think of their own development model, information flow, cash flow, or logistics, and so on, often appear the Generals Network Mall image project examples.
Second, the disorderly excavation of electrical and commercial talents. Aimless digging angle, the traditional enterprise within the transformation of the electric business is not much help, in the short term to improve performance without help, traditional channels still have harm. Lei mentioned that there is a traditional enterprise large-scale hiring webmaster to do the phenomenon of electricity. Lei that the webmaster did not wireless business experience, can only do front-end marketing, can not effectively solve the problem of suppliers, logistics management problems, which should cause the traditional enterprises to pay enough attention.
third, blindly playing a price war. Electric dealers should play a major role in the transformation of supply chain, logistics and sales chain. But traditional enterprises pay attention to not enough, only pay attention to appearance, lack of quality. Traditional enterprises hurt the original sales system, the electric businessman can not get enough trust.
Four, capital mania causes expansion blindness. Electric dealers were driven by capital frenzy, the internal strength did not practice well, marketing practices of extensive investment, running too fast, complaints and other phenomena surge. "Last year, the logistics of the explosion, large-area orders delay is proof." Lei also stressed that, although the industry is now tolerant of this, but the next section of the electrical business into a fine division of labor, enterprises should eliminate these phenomena as soon as possible.
Lei revealed that he accepted the orders of the three conditions: only to do the first few enterprises, enterprises in the industry is large enough, to the electrical business is not clear to the enterprises are discarded. At this point, Lei admits that he is "Xianpinaifu", while emphasizing that the aim is to raise the market for large electrical dealers to outsource and educate the market.
It is understood that Hing long letter Tatsu is a standing behind the company, for a number of the world's top 500 companies to provide third-party outsourcing services. It is the pioneer of this new industry, in Taobao, excellence, Jingdong and other giants have not completed the initiation of E-commerce, Hing Long Xinda has been with a large number of mobile phone manufacturers to reach a cooperation, from Motorola to all mainstream brands. It is the official website of these mobile phone stores, various types of online shop operators, has been a lot of people mistakenly think that online agents.
Lei said that at present Hing long letter Tatsu from mobile phone brand customers began to gradually to 3C products, home appliances, clothing and other category expansion, similar to the United States, Supor and other cooperation has entered the negotiation stage. Lei said, Hing Long letter Tatsu A goal is in three years will brand customers to achieve 150-200, if this goal, its annual sales will exceed 2 billion yuan.
for funds, Lei said, Hing Long letter Tatsu Development nearly ten years, every penny from the company's revenue, never looked for VC. "We and VC have no fate, the beginning of investors do not understand our model, that there is no foreign model to take reference and comparison, but the money is only help, in the past the most difficult time, we have to rely on bank loans to spend."
If the internal team does not integrate well, there is no use investing. "In the future, Hing-long Xinda also plans to introduce a larger capital at the right time, but Lei believes it is important that the team can afford to grow at a high speed before large-scale capital is introduced."
Xinda in the capital market also exists in the sample, the United States GSI (Globalsportsinc.commerce) specifically for traditional manufacturers to provide E-commerce services, 1999 landed on the Nasdaq. Hing-Long letter Tatsu in the newly enlightened China's E-commerce field can not only do GSI, for the local manufacturers, technical reserves, operating experience and the understanding of E-commerce and even outsourcing business is the threshold. Hing-Long letter Tatsu its service content for a broader expansion, covering E-commerce pipeline planning, construction station or platform open shop, operation and maintenance, marketing promotion, warehousing, logistics, customer relationship management, data analysis, customer service, after-sale and other E-commerce chain links.
