Hing Long Letter Tatsu Chairman Lei: My business is a practice

Hing Long Letter Tatsu Chairman Lei has done many industries, a lot of things, but from 1999 e-commerce Sprout, to now has only done one thing, is the special situation in E-commerce, for this cause, lei Frankly, e-commerce business looks very beautiful, is actually one of the world's most laborious occupations,　　Will step into the birthdays Lei added a chongrubujing of bearing, and entrepreneurship, in his case, also became a kind of happy practice. 2012, Lei ushered in the golden age of his entrepreneurial life, the founder of the Hing-long letter Tatsu company became the E-commerce outsourcing industry leader. It was 15 years since he started his first business. After 15 years of the ups and downs of entrepreneurship, now he faces the success of a seemingly indifferent face.　　At this point, entrepreneurship for Lei, is no longer through hardships only to prove their path, but also to enjoy the entrepreneurial process of fun. Lei in the E-commerce industry is familiar with the name of Wen, has led 10 of people's team in the dotcom boom in 2000, killed into the internet, and Sina, Sohu and NetEase three platforms quietly sold the mobile phone. 11 years later, he became the leader of China's E-commerce outsourcing service industry, and realized the miracle of 500 million annual turnover.　　For such achievements, Lei indifferent to say: entrepreneurship is like practice, after the ordeal can be completed. 15 years of long pioneering road 15 years ago, Lei always seemed to have a natural sensitivity to the things ahead. And it seems that those who are ahead of the times, always on the way forward twists.　　1996, the generator professional origin of the Lei, could have been assigned to the hydropower station, power supply Bureau, but he chose to engage in hotel management, founded his life in the first enterprise, Beijing's first property management company. He did for 4 years, and began to find that, due to the time is too early, the domestic hotel property management has not started. In addition to foreign-funded enterprises have hotel management, most of the other hotels are public institutions, enterprises from the establishment, their own relationship with the recruitment of personnel, their own projects, basic use is not dedicated to the hotel management personnel.　　He finally admitted that the industry's "Idle Army", temporarily unable to find the market, so, engaged in hotel management to explore the failure to end. If the establishment of property management companies a little days, then, the choice in 2000, the majority of people do not know why the age of the Internet, into the Internet, and the Sina shopping mall on the sale of mobile phones, but let others can not understand. In all kinds of questioning, always like to try new things Lei still use its parents and friends from the 70,000 yuan, founded Hing Long Letter Tatsu Company, officially listed as a mobile phone in the network business, began his e-commerce journey.　　Of course, at that time, many people have not even heard of the word, not to think of E-commerce in 10 years after the development of China's economy will have so much impact. Hing Long Letter Tatsu Just set up, only 11, two employees, are Lei college students. Because it is one of the few companies that have entered the Sina MallIndustry, so at that time, Sina through the page to do pull-type sales ads for Hing-long letter Tatsu with traffic customers, then Lei and his team network business is booming. But the 2001-year internet bubble, like the one that is now blooming, was shattered by surprise. Hing Long Letter Tatsu Daily orders, also fell to only 10 single, the same year February online 18900 mobile phone network is also facing the plight of premature death. The sharp contrast was stifling.　　In those years, Lei led his team, accompanied by long lost time, annihilated in the desolate grey Internet city. Memories of the difficult predicament, Lei frankly, also had hesitated five months have thought about giving up.　　But later, still rely on perseverance or to stick to it. After the most difficult 2001, Lei seems to have a lot of indifferent, he said "although also encountered many difficulties, but compared to the 2001 bubble, the road behind a lot of good." ”。 From 2002 to 2008, Lei led his team to develop several major business modules, including 18900 mobile phone network, mobile home Information Web site, the company's shopping mall system Ecshop research and development, buns online and for Motorola (Weibo)　　and other mobile phone brands to provide E-commerce technology and operator services. However, in view of the development dilemma of electronic commerce in China, Lei's Hing long letter Tatsu has been in a state of maintenance, often because of the shortage of funds and have to visit the VC, but because the model is too new and repeatedly rejected.　　Will think of these, lei gratified to sigh "now want to thank those who rejected our VC, because rely on their ability to adhere to our better understanding of this process." After the transformation of the spring in 2008 a fierce economic crisis swept the world, China's foreign trade export industry because of the depressed economic environment in Europe and America, have to transfer foreign trade to domestic, in the plight of domestic channels, most enterprises have chosen to enter the Internet, through the network to expand domestic sales.　　For a time, this business and consumers of the network trading model highlighting the advantages of 2009 with the BoE when the VC injection, consumer E-commerce model instant popularity. Lei's team is still working silently on the fields that belong to them, compared to the companies that have been favored by the capital. See the development prospects of the business and the fierce upsurge, lei in order to focus on the outsourcing market, still decisively in 2009 years after the strategic transformation of the enterprise, the original mobile phone home, 18900 network, buns network of these three business modules are all independent out,　　Focus on the E-commerce outsourcing industry that does not provide services for traditional enterprises. In fact, Lei and his team in the 2002 Water E-commerce outsourcing business, when the main operation of the 18900 mobile phone network lei and a row of peers visited Motorola, he did not bother to take down the business of Motorola, for its front-end Web page, and with the 2006 official for Motorola to do online mall. With such experience, Nokia (micro-blog), Sony Ericsson (Weibo), Dopod and other mobile productsHand hing Long letter, Lei also become China's E-commerce service industry pioneer.　　For the reasons why not hesitate to peel off the business for many years and specialize in outsourcing services industry, Lei has some ideas of his own: everything needs us to dig deep into the value behind, focus can be professional, the past few years, the rise and fall of our professional lay a foundation, and for me, focusing on things is a kind of life practice. With the popularity of 2009, the traditional enterprises have been net, but in the face of difficulties, they need some companies can provide outsourcing services to guide them into the e-commerce industry.　　At this point, the huge market demand has spawned a group and Hing long letter Tatsu Similar type of enterprises, but compared to the LEI team, these young enterprises still have a long way to go, like Lei after 10 years to win, including Motorola, Casio, Lego the number of the world's top 500 enterprises trust. On the current development, Lei told reporters, Hing long letter Tatsu After more than 11 years of development, has become China's electrical business service industry leader, the current customer service has Motorola, Nokia, Logitech, Lego, Supor, A.O.　　Smith, and so on nearly 30 brands, covering the mobile phone, digital, kitchenware, mother and child, toys and other industries, 2010 years total sales reached 500 million. "Whether it is to do business or to do other things, focus is like the Sword of Practice, Buddha also has a word, focus on meditation, wisdom is big."　　Lei revealed the true meaning of his entrepreneurial success. The next ten years continue to practice as a pioneering veteran, Lei ten years of perseverance, let us see a generation of Chinese entrepreneurs, the tenacity of the past, the adherence to the achievements of the recent glory.　　Although perseverance is not the only element of success, it is true that the intrinsic qualities of modern entrepreneurs are essential. Lei Frankly, at the beginning of the start-up, there are many external reasons will lead to give up, such as insufficient funds, staff instability, and so on, these need outside support. However, if the boss of the enterprise always put the expectation on others, hope to rely on financing to solve the problem, then the enterprise is difficult to achieve success. Sometimes VC is just a booster, not a fatal cause.　　Entrepreneurs must have their own core, their own skills. A correct view of entrepreneurship is also an essential element of enterprise success, if you think entrepreneurship is a process, not a goal. Well, congratulations, you've found the best excuse.　　The process of entrepreneurship is meaningful because there is a goal, the process of abandoning the goal has no meaning. Lei will own 15 years of entrepreneurship compared to the journey to the West monk days, that entrepreneurship is a process of practice, entrepreneurial 81 difficult, sad often is not a mountain Badwater, but the long West road of perseverance and attitude, 9,981 difficult, after all, can be repaired to fruition. At the same time, he said, the next decade, will continue to practice, will hing-long Xinda to show on the broader stage.