Hisense accelerated TD layout at the same time debut 5 TD mobile Phone

December 18, Hisense Communications, together with China Mobile and the country's channel vendors gathered in Beijing, held a "good opportunity to win in 3G" as the theme of "2010 Hisense Communications TD Strategy and OPhone new product launch." At this meeting, Hisense Communications released its first ophone G3 mobile phone Hisense E3, including 5 TD new products, at the same time elaborated the Hisense Communication TD strategy and Channel strategy.　　Hisense Communication at the end of 2009 organized this meeting, is considered to be domestic handset manufacturers battle TD and to the industry to release a signal. Accelerate product layout Hisense communication options in the beginning of the year to organize TD strategy and new release, it is a great meaning. After nearly a year of market cultivation, 3G has been deeply rooted. With the joint efforts of operators and handset manufacturers, 3G end products are widely accepted by consumers.　　On this occasion, Hisense Communications released including the first ophone G3 mobile phone hisense E3, thousand Yuan 3G mobile phone Hisense N51, including 5 new products, its meaning is self-evident, sword refers to the 2010-year 3G market becomes the target of Hisense Communication. At the new product launch, Hisense Communications deputy general manager Nu Guotao pointed out, let G3 life fashionable, convenient, is Hisense to TD product basic demand, around this basic demand, Hisense communications will carry technology, quality, brand advantage, according to market demand focus on the introduction of N, T, free three series of fashion products, " We support China Mobile TD strategic process and push forward the development of national brand independent innovation. Prior to this, Hisense Communications had successfully won the bid for China Mobile "TD-SCDMA Terminal Special incentive funds joint research and Development project" in the "Low-cost 3G mobile Phone" project, and the Chinese mobile funding support. After nearly half a year of efforts, Hisense United show launched thousand Yuan with CMMB mobile TV features thousand Yuan G3 mobile phone N51. To the appearance of fashion, internet speed, support mobile TV as the selling point of Hisense N51 also unveiled the new products, it is reported that the product is China Mobile Special Incentive Fund joint Research and development projects in the only support cell phone TV function of the thousand 3G mobile phone products.　　With Hisense N51 also appeared together with Hisense N (New) series of N52, N56 and T series of T78, cost-effective four TD new products effectively solve the impact of 3G user expansion bottleneck. The most interesting is that Hisense first ophone G3 mobile phone Hisense E3 debut. From Lenovo's O1 to LG's GW880, and then to Dell Mini 3i and Motorola's Mt 710,ophone ushered in a wave of waves, and Hisense Communications also released at the beginning of the year Hisense E3, become a "OPhone club" a member, It is not difficult to see the development of the TD Terminal products to promote the promotion of attention. According to the information provided by Hisense Communications, Hisense OPhone G3 mobile phone E3 based on China Mobile TD-SCDMA network, equipped with the OMS intelligent operating system, with 3.5-inch HVGA Touchlens screen, 5 million camera + 300,000 camera, support WiFi wireless connection, built-in GPS, as well as CMMB TV module, can realize the function of mobile TV. In addition, China Mobile featured business such as music Walkman, flying letters, news, mail, MMS, a book housekeeper and so readily available.　　It is reported that Hisense E3 will be listed in the near future. In close cooperation with the mobile TD process Hisense Communications President Tang introduced, in the field of modern communications, Hisense has for many years has been a software, hardware, structure, technology, planning, testing, marketing and other professionals composed of the elite team. Products include TD-SCDMA, GPRS, CDMA 1X/CDMAEVDO, WCDMA mobile phones, wireless fixed-line network cards and other mobile technologies and terminals, as well as based on Linux, Windows Mobile, Android,　　OPhone platform of the smart phone products and industry applications of customized terminal products, to provide technical solutions for the industry to promote the development of industry technology, one of the important forces. "Especially in TD-SCDMA, China's 3G standard technology, the development of Hisense TD has always been synchronized with the development of China's TD industry." "Tang stressed that, from the TD market performance, China Mobile has completed the construction of the national network, and invested huge sums of money to support terminal products, especially the Millennium product development and marketable, at the same time the TD terminal for high subsidies.　　Coupled with China Mobile's robust customer base and sophisticated terminal operations experience, it can be determined that in 2010 China's TD User development will show an explosive growth. "So we have identified Hisense Communications in the 2010 TD strategy: Fully follow China Mobile TD strategy, based on independent development, adhere to technological innovation, continue to further promote the development of TD Terminal technology, technology, quality accumulation to form product advantages to intelligent ophone as the focus, comprehensive rich TD product line, Adhere to product intelligence, differentiation and fashion, combined channel advantages, expand the marketing team, the efforts for the development of national industry to contribute.　　"According to its disclosure, Hisense Communications will closely cooperate with the mobile TD process, according to the market development trend in time to meet different consumer demand, covering the low-end of the high school TD Terminal products. TD Strategic determination for Hisense 2010 years of market development pointed out the direction.　　There is no doubt that the perfect product layout, a clear TD strategy to deepen the Hisense Communication and China Mobile strategic cooperation, in the year 3G, Hisense Communications has won the market opportunity, walking in the forefront of other mobile phone manufacturers. Let the 3G closer to consumers in the product layout completion, TD strategy to determine, placed in front of Hisense Communication is another urgent matter is the construction of channels.　　In the 3G era, as the most closely linked to consumers in the industry chain, channel operators play a different role in the past, better for consumers to promote, universal 3G mobile phone has become a channel business in this time a major mission. In 2009, the 3G presented in front of everyoneMobile phone sales channels, mainly mobile phone manufacturers through the channel to seize the market, and the traditional social channels have been overlooked by some manufacturers. "3G development is unstoppable, 3G mobile phone sales channels also to be innovative and integrated."　　Nu Guotao, deputy general manager of Hisense Communications, pointed out that how to build a flexible and efficient open cooperation model and management system, standardize the corresponding channel rights, accountability and benefit distribution mechanism, and actively introduce partners to expand the channel, realize the multi-party mutual win is the focus of the channel construction of Hisense Communication in the 2010. "TD product sales will focus on the promotion of Channel building, with trust, sharing, a total of three basic principles to choose the right partner, the principle of long-term unchanged." At present, we will establish a good communication mechanism with channel partners, Hat formed a strategic partnership, with the national representative to discuss the positioning and selection of listed products, and actively support the province to establish a provincial-oriented distribution system, in the product strategy to highlight the channel partner concerns, the price system more emphasis on channel business interests. Hisense Mobile phone will continue to adhere to the manufacturer's service system, which is also the long-term commitment of Hisense social responsibility.　　Nu Guotao, deputy general manager of Hisense Communications said. After the channel strategy is announced, Hisense Communications will carry its advantages in the marketing aspect of the overall planning. First, for the end user will be with China Mobile, the use of Hisense brand pattern and Hisense Multimedia visibility, "N series will extend Hisense Anyview Multimedia brand, can consider as a combination of characteristics products and home appliances promotion, settled into hundreds of stores and a large number of sales outlets." "and T series focus on terminal image construction and terminal promotional activities." Free series pay attention to the advertising pull effect and bundled sales and other ways, to win 2010 of the popularity of intelligent terminals market opportunity. Second, for the core needs of industry users, Hisense will be from the software adaptation business, two development business, fully customized business three aspects with China Mobile and channel developers to develop industry users.