Hisense Group Network Marketing to seize business opportunities

Hisense Group is a special large-scale electronic information industry group, founded in 1969, has been involved in home appliances, communications, information, real estate, services and other fields.

Hisense adhere to the "High-tech, high-quality, high level of service, an international famous brand" development strategy, to optimize the industrial structure as the basis, technological innovation as the driving force, capital operation as a lever, rapid growth and rapid development, the first in the domestic architecture home appliances, communications, information-led 3C industrial structure, leading products for television, air-conditioning, refrigerators, Refrigerators, washing machines, commercial air-conditioning systems, mobile phones, software development, network equipment, etc., has formed an annual output of 16.1 million sets of color TV, 9 million sets of air-conditioning, 10 million refrigerators, 700,000 freezer, 4.7 million mobile phone's powerful capacity. 2006, Hisense realized sales income of 43.5 billion yuan, in China's electronic information hundred enterprises in the top.

At present, through the acquisition of Kelon, Hisense has embraced Hisense Electric appliances (600060) and Hisense Kelon Electrical Appliances (000921) Two in Shanghai, Shenzhen, Hong Kong, the three listed companies, but also become the only one holding Hisense (Hisense), Kelon (Kelon) and sound (ronshen Three Chinese well-known trademarks of the Enterprise group. Hisense Electric Co., Ltd. 2001 won the first "National Quality Management Award", Hisense TV, Hisense Air conditioning, Hisense Refrigerator, Hisense Computer, Hisense Mobile phones, kelon air-conditioning, refrigeration refrigerator All elected China brand, Hisense Television, Hisense Air-conditioning, Hisense Computer, Hisense refrigerators were all rated as national inspection-free products, Hisense Television received the first batch of national export exemption qualification.

Hisense has a state-level enterprise Technology Center, has built a national first-class postdoctoral research workstation, is the national High-tech Enterprises, the national technical innovation base. Scientific and efficient technology innovation system makes Hisense technology always walk in the forefront of domestic counterparts, June 2005, China's first independent intellectual property rights and realize the industrialization of digital video media processing chip in Hisense was born, the move to break the history of foreign monopolies.

At present, Hisense in South Africa, the United States, the Netherlands and other places to set up research and development centers in South Africa, Hungary, France, Egypt and other places have a production base in the United States, Europe, Australia, Japan and other places with sales organizations, products are exported to Europe, the Americas, Africa, Southeast Asia

Hisense Group, as China's well-known electrical appliance electronics enterprises, in providing consumers with ever-changing products at the same time, using their own high-tech advantages, and actively innovate the marketing model, and strive to make up for the international financial crisis in the context of traditional marketing tools, especially in the TV shopping sales, network marketing strategy to achieve significant results Since 2006, the implementation of the television shopping model, the 2007 Hisense Group TV shopping sales increased by 80% in 2006, 2008 than 2007 growth of 255%, far higher than the average TV shopping industry growth of 30%.

In the context of the current international financial crisis, network sales, TV shopping, telephone marketing, mail order and other emerging marketing methods for traditional enterprises to diversify the way of sales provides a richer choice, and under the pressure of the financial crisis, the new sales model for enterprises to provide more direct convenience, higher efficiency, lower cost of marketing strategies.

In the TV shopping mode of marketing, Hisense successively with Hunan satellite TV happy to buy, Zhejiang Media Group of Good easy to buy, Jiangsu Media Group's good to enjoy the purchase of nearly 10 provincial family TV shopping company launched a cooperation. Hisense also actively responds to the call of the country's home appliances to the countryside, take the lead in Hangzhou good easy to buy, Shenyang, such as shopping channels for the purchase of home appliances to the countryside products sales, so that remote rural consumers can also enjoy the national policy of huimin benefit.

For the younger generation more choose the characteristics of online shopping, Hisense increased the investment in this area, set up LDK Online Mall, open network trading platform, broaden the marketing channels, for the new marketing strategy of the development and growth laid a foundation.

Author: Hui Chuang Network www.hainanweb.net