Hisense Liu Hongnio: OLED TV three or four years Neinian popularization

This year is the year of the 4K LCD TV explosion, is OLED (organic light-emitting diode) TV's pathfinder year. Hisense, one of the leading color TV makers in China, has chosen a middle route.

Hisense Uled Television during the press conference yesterday, 600060. SH) General manager Liu Hongnio to the "First financial daily" reporter that OLED TV by the yield and cost impact, industrialization process than expected slow, the next three or four years is difficult to popularize, so Hisense in the next three years will focus on the 4K LCD TV optimization and upgrade.

Uled is essentially a LED backlight image processing technology, through the multiple-partition independent backlight control, so that the quality optimization. Hisense has applied the uled technology to 4K (Ultra high definition) LCD TV, which makes the quality of 4K LCD TV close to OLED TV, and the cost is much lower than OLED TV.

Liu Hongnio said Hisense's 65-inch 4K uled TV is less than half the price of the 55-inch OLED TV currently on the market, and 55-inch OLED TVs can buy four 55-inch uled TVs. "We have a good price, knock off the international brand OLED."

LG, Samsung will launch more OLED TVs in the Chinese market this year; in the domestic brand, Skyworth announced last week that its first batch of 55-inch OLED TVs had been listed in Beijing, Shanghai, Guangzhou and Shenzhen. Hisense Push OLED TV, Liu Hongnio said "also depends on market conditions."

He is not optimistic about the future of OLED television: the next three or four years will be difficult to popularize, 4K OLED TV listing more slowly. Research agency display Search has recently cut the global OLED TV sales forecast, from 250,000 to 100,000 units.

and 4K LCD TV is welcome to the universal period. The data show that the first quarter of this year, domestic 4K TV sales penetration rate of 8.5%, the end of this year will reach 25%,4K LCD TV in the domestic color TV market in the end will reach 40%.

Hardware in the 4K between the LCD and OLED "card position", software, Hisense Layout "Import value." Hisense announced last week and the future of television, Archie PPS, Phoenix Video, cool six, music, see, PPLive, Sohu Video, Tencent video, cool potatoes, excellent friends, such as 11 video sites, to build a "beautiful" entertainment content platform.

Liu Hongnio revealed that the number of users of Hisense Smart TV this year will increase from about 4.6 million to 8 million. Working with the video site, "We will operate on the Internet", some of the latest and best solo play even if the charges are not collected by Hisense. Hisense put the video content together, to see which site by the consumer choice. "Apple's 97% of the revenue comes from hardware, and for a long time, Hisense relies on hardware to make money."

A Hisense display research and Development department employees told the newspaper reporter, Hisense 55-inch 4K VIDAA Smart TV price of about 10000 yuan, 55-inch uled TV about 13000 yuan. LG, Samsung's FHD (HD) OLED TV price is 59999 yuan.

Hisense Electric Appliance senior scientist Dr. Benjamin to this reporter, Hisense also has research OLED, but OLED TV is now too high price. Plus, LCD TVs from small to large size of the product line is complete, "OLED TV is difficult to cut in." In the future, 4K LCD TV in color, dynamic picture and other angles, there is still technology to improve space.