Hit the punch! Netezza "All-in-one Machine" market

IBM publicly announced that some time ago, IBM Netezza Data Warehouse equipment has gradually become the telecommunications, finance, manufacturing, retail and other industries, the majority of users of the preferred one machine products for the vast number of customers in all walks of life to deal with the challenges of large data to provide efficient help, with its wisdom analysis to gain insight As a leading global data warehouse in one big brand, Netezza initiated the "4S" standard of one machine, perfect the industry unique large-scale parallel processing (MPP) flow and FPGA acceleration Flow technology engine (FASTTM) mutual integration, thoroughly demonstrated its high performance, Low-cost, easy to operate, Technical advantages such as scalability and rapid deployment.

"In 2003, Netezza first brought the ' All-in-one ' (appliance) concept to the IT world," said Phil Francisco, vice president of IBM Netezza product management and product marketing. This device, which integrates storage, server, and database software, is highly targeted for customers with high density data analysis. Since its inception, Netezza has been committed to providing the best data warehousing solutions for global customers. Since November 2010 officially nationalized the IBM Software group, Netezza adhere to customer-centric innovation in technology, services, markets, channels and other aspects of the overall upgrading of the strength of the IBM in the hardware, enterprise middleware and consulting services in the field of traditional advantages and in data management, Business analysis optimization, Cloud computing and other aspects of forward-looking and innovative, to help customers in the data management, analysis areas to strengthen the advantages, breakthrough success. ”

Unique Advantages Highlight Integration value

IBM's latest analysis shows that enterprise data will grow by 650% over the next five years, with 80% of the data being unstructured data from sources such as tables and Web pages. At the same time, driven by new trading models such as mobile and internet, the rapid growth of transaction data has spawned a huge demand for business analysis. Companies are looking for a powerful data management analytics solution that will help them reverse the strategic direction of the "Big Data" era and gain a broader business value in a more economical way.

The emergence of the Netezza platform has completely updated the industry data Warehouse and analysis equipment standards, to provide the market with the best cost-effective products for the design principle of data warehousing and analysis equipment products adopted a revolutionary design concept. As we can see, Netezza's powerful capabilities do not come from the strongest and most expensive it components, but rather the integration of the most appropriate components and performance to the fullest-which provides a new opportunity for many businesses with large data analysis requirements.

As the founder of "one Machine", Netezza pioneered the speed (speed), simple (concise), scalability (scalability) and smart (intelligent) "4S" standard. These four standards lay the Netezza market competitiveness and leadership:
Speed (speed): equipment management and analysis of the speed of data is the user's primary needs;
Simple (concise): Let industry users more easily grasp the operation of equipment, determine whether the product can be widely used;
Scalability (Scalability): excellent scalability to ensure the processing of data volume growth needs;
Smart (SMART): Intelligent Flexible architecture is the product of stable and efficient operation of the determinants;

On top of the "4S" standard, Netezza has the industry's unique system architecture design pattern: its massively parallel processing (MPP) streams combine multi-core CPUs with Netezza's unique FPGA acceleration Flow technology engine (FASTTM), Able to provide even the most expensive systems can not match or close to the performance-these unique technologies in the current "All-in-one" market is still the first, Netezza also in the data warehousing and analysis equipment to provide the best cost-effective system.

Netezza the Chinese market

Currently, Netezza is helping to include the NYSE Euronext Group (NYSE Euronext), Marriott International (Marriott), Kirin (KIRIN), NEC, Nielsen (Nielsen), Olympus (Olympus), Lauder (Estee Lauder), the United States insurance (Nationwide ping) and other global nearly 600 enterprises and organizations to cope with the complex challenges of data explosion, to ensure that customers in a faster way, lower cost of ownership mining massive data, insight into business information and analysis of business trends, and ultimately achieve performance improvement. And for analysis and application of the rapid development of the Chinese market, Netezza is spared no effort to increase investment, with its advantages of the Chinese market with the advantage of technology and a wealth of global customer experience, a punch.

With the formal entry into the Chinese market in early 2011, Netezza is committed to deploying its Chinese team to provide higher value to Chinese customers from sales, pre-sales, channels, markets and after-sale service. At present, Netezza has been in the telecommunications, finance, manufacturing and other industries sounded the horn, and successfully won the favor of some Chinese customers.

August 29, 2011, trans-Electronic payment, financial information services and E-commerce three major areas of operation of integrated Enterprise Linkage Advantage Technology Co., Ltd. and IBM Netezza in Beijing to hold a signing ceremony of strategic cooperation Agreement. Through this strategic cooperation, IBM Netezza takes the leading Netezza TwinFin3 Data Warehouse platform product to participate in the linkage Superiority data center construction, and according to the linkage superiority business demand for its platform construction overall plan, for the linkage advantage creates the high cost performance, the simple, is easy to install, A data platform system capable of performing rapid analysis of gigabit data.

The managing director of Linkage Advantage Technology Co., Ltd. Zhang bin said that with the continuous development of the linkage advantage business, the company's business applications based on various data needs more and more, the establishment of an enterprise-level data platform for enterprise data integration, unified data standards, and around the construction of data center to improve data application system, Become a linkage advantage of future business development decisions and internal management of the most important. Can successfully establish strategic cooperation with IBM Netezza, will give full play to the advantages of Netezza products, strong linkage advantages of various types of data business application system development, and comprehensively enhance service solutions, marketing and business development decision-making capacity.

Break through the traditional wisdom collar "one machine" market

Adhering to the concept of continuous innovation, Netezza has been committed to seeking breakthroughs in technology to achieve more "intelligent" integration. Compared with the first product introduced in 2003, the current state-of-the-art Netezza has improved performance by as much as 300 times times-meaning that Netezza has made a qualitative leap in every hardware and software upgrade over the past eight years, This is precisely the Netezza continues to provide industry customers with the best products of strong evidence.

Since joining IBM Software group, Netezza has been able to reorganize its strategic planning of information management and business analysis, integrate more advanced data analysis functions into the original Netezza, and provide new opportunities for customers to manage, integrate and analyze business data. Based on the concept of IBM Smart consolidation for Smarter warehousing, Netezza is fully involved in building smarter data warehousing processes, with the goal of providing enterprise customers with a strong analytics-oriented data Warehouse, able to target different kinds of data that may be encountered in the future. By integrating Biginsight,stream,informix TimeSeries and other management analysis tools for new data patterns in specific technologies, Netezza further emphasizes many aspects, such as information management, original data management, information lifecycle management, and is committed to " Large Data Age "provides forward-looking comprehensive solutions.

"The survey data show that at least 2/3 of customers are talking about trends in data warehousing and data analysis that are self-evident," said Mr Young, IBM Netezza Asia-Pacific marketing general manager. Their focus is on how best to use data warehousing to manage and analyze data, how to bring value in a short period of time, and to control risk and improve decision efficiency--these are very much in line with Netezza's value position. We believe, therefore, that IBM Netezza will create value for more industry customers in the future with its superior technical advantages and innovative ideas, and help them to win the ' Big Data Age ' challenge. ”