Hoarding Chinese domain name reserves Fortune 5 million

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China Internet Network Information Center (CNNIC), a Chinese domain name registration and management Agency, November 16 formally submitted to the Internet name and Numbering Agency (ICANN) the international application for domain names, which means that the global launch of a pure Chinese domain name has entered the countdown. Cnnic predicts that the world's Internet users will be able to enter Chinese websites directly in the address bar early next year.

Filter for more than 80 pure Chinese domain names they took 4 years. In 2005, the three teachers of Shaoxing University of Arts and Sciences have already realized that in the 21st century when the internet age has arrived, domain names as a resource should be valued, especially the pure Chinese domain names which have already been exposed at the beginning. As a collective investment project, they carefully analyzed the composition of pure Chinese domain names and business prospects.

They divide these registered pure Chinese domain names into five levels: the first category is the high-end domain name, such as "China Network Association, China", "China blog, China", "China network election. China" and other pure Chinese domain names; the second category is a foreign well-known enterprise global 100 strong Chinese domain name, such as "Procter and Gamble China," " Mitsubishi China, China ", Disney China, China" and so on; the third category is the domain name of the "medium" header, such as "China's social Sciences, China", "China's higher Education, China", "Chinese Literature, China" and so on; the fourth category is the domain name with commonweal, such as "Lu Xun literature prize. China", "Fitian China", "award China", " Huabiao Award, China "etc; the fifth class domain name is the service class, such as" Chinese marriage, China "," China "," China "," Chinese evaluation, "etc., and reference books such as" Cihai China "," Chinese Dictionary, China "," Encyclopedia, China ", etc. "Internet domain name resources are very rich, but like such a good source code quality resources are registered a reduction of one." "Three teachers give the current price system: High-end domain names, such as" China Network Association, China "," China blog, China "," China Network Research, China "total value of 300,000 ~50 million; the second category of world-renowned enterprises such as" Procter and Gamble China, China "," Mitsubishi China "," Ford China, China " Equal value between 300,000 and 500,000 yuan; like "Cihai. Chinese", "" Chinese Dictionary, "" Chinese "," Encyclopedia, China "and other reference books and" Chinese Social sciences, China "," Chinese higher Education, China "," Chinese literature, "and so on more than 10 pure Chinese domain name estimated value between 100,000 to 150,000 yuan; service class, such as" China ", China", "China", "Chinese Assessment, China" and other domain names value is about 100,000 yuan; Chinese fur, Chinese ", Chinese dairy products, China", "China Wei Tao." China "and other domain name value is about 100,000 yuan, plus other scale of the series of Chinese domain name, each domain name value of at least 10,000 yuan, such as" Every day in Beijing, China "," every day in Shanghai, China "," every day in Nanjing, China ", "Every day Shaoxing, China" and so on.

According to three teachers, they have a total of more than 80 pure Chinese domain names, the total value of at least 5 million yuan. Thirty thousand or forty thousand yuan per year "keep" domain name is really pressure to give up part of "Despite these years, there are many people have received the idea, but we have not put out a domain name." One of the teachers said: "Trading is a line we don't want to break through, and we don't think the time is ripe yet, just want to protect and collect them." "They spend about thirty thousand or forty thousand yuan a year on the maintenance costs of domain names." No profit, every year "keep" the domain name will also spend a lot of time, energy and money, three teachers have to reluctantly give up a part of the domain name. "' Beijing students ', ' Zhejiang students ', ' Lanzhou students ' and other Chinese students series of more than 30 domain names, as well as by each provincial city of the ' Online Yellow Pages ' series, which is very meaningful in itself, but the cost is also relatively high, and finally can give up." Three teachers sigh sadly. A series of domain names, there is a "daily series", at that time, the arts and Sciences College three teachers contacted Beijing, Hangzhou, Nanjing, Xi ' An, Harbin, Lanzhou, Xuzhou and other cities in a university, run a "daily series" website for students to create employment platform. Among them "every day Shaoxing" and "every day Hangzhou" to do the most successful, but ultimately because the students lack perseverance, continuous transition and other reasons, the site has not been able to continue. Now the "Daily series" also retains only more than 10 major provincial capitals of the Chinese domain name.

Some of the domain names will be free of charge to the organization "' Eagle. China ', ' rooster. China ', ' Lu Xun Literature prize. China ' These commonweal Chinese domain name we will give free to belong to the organization. "Three teachers firmly say that for different domain names, they have already prepared to deal with the plan." According to their plans, some have a career, academic Chinese domain name if someone is willing to receive, and sincerely to the site to work well, they are willing to give the domain name, and like five of the top Chinese domain name and five reference book class Chinese domain name, three teachers want to find people with their cooperation to do a good job site; Chinese fairy tales, "China", "Chinese script," and so on, they are going to stay to do their own website. "The Chinese domain name which is not in the above scope will be dealt with in accordance with the rules of the market economy within the framework of laws and regulations, taking into account the views of the relevant parties in Shaoxing University." "Three teachers said that the public welfare of the domain name should be returned to the community, the local famous brand names in principle will not carry out commercial transactions, and related to the international 500 enterprises, will be a certain price will be related to the Chinese domain name transfer, and plans to be the proceeds of the money for the cause.

Pure Chinese domain name China's rise brings business opportunities

Xia, a sociology professor at Shaoxing University of Arts and Sciences, said pure Chinese domain name is a subsidiary of China's rise, "it can be foreseen, as China's degree of international deepening, the international status of further improvement, the world's 6 billion people at least one-third of the population will know the word ' China ', the value of pure Chinese domain name is here." Professor Xia also believes that, compared with English domain name, pure Chinese domain name in the use of a unique advantage. "Pure Chinese domain name will be more eye-catching than English domain name, because the Chinese domain name itself is easy to identify, uniqueness, model, easy to classify." For example, 100 "Chinese tie" foreign domain name and a pure Chinese domain name, the first received must be the Chinese domain name. Xia said, for some difficult to translate the inherent Chinese products, pure Chinese domain name performance more straightforward, "such as ' Yue Longshan ', direct translation into English appears very cumbersome, ' Yue Longshan." China is very refreshing, in the address bar directly into Chinese can be. "And because the domain name is unique, and do not need to register classes, once the registration of other people can not be registered, plus domain name registration implementation of" who registered, who owns "policy, some enterprises, individuals very optimistic about the business opportunities. After the Chinese domain name was declared "international pass", some sensitive enterprises and individuals have already sniffed the business opportunities brought by the Chinese domain name.

In an interview on 21st, Professor Xia said for enterprises, the registration of a fully consistent with the corporate brand of pure Chinese domain name, on the Internet can play a distinction between the role of corporate goods or services, but also to promote corporate brand, in addition to the Chinese domain name will also promote including a pure Chinese e-mail address the emergence of many Internet innovation services.

"In the case of Samsung. China, for example, more than 200 companies legally holding ' Samsung ' brands have the right to apply for registration of the ' Samsung. China ' domain name and use it on the Internet," Professor Xia said. Once one of the first successful registration, other enterprises will lose the right to use the domain name. "Many Chinese enterprises and institutions to the pure Chinese domain name This resource does not know deeply, if you do not pay attention to protect the domain name intangible assets, early will be associated with the Enterprise trademarks, company name abbreviations, core products, core business and other keywords with the '. China ' Chinese domain name registered, fully protected and utilized, will be caused by malicious registration ' Domain name dispute ', which costs a lot of human and financial resources. Industry insiders say.