Home Appliance Enterprises unanimously retain the old for the new extension experts strongly oppose

Source: Internet
Author: User
Keywords Replace with old
Implementation of the first round of home appliances in nearly a year with the old replacement policy scheduled to expire at the end of the month, the relevant departments have no positive response to the continuation of the policy. The old for the new is home appliances to the countryside sister policy, many enterprises regard it as a increase surpluses weapon.  Policy to stay in the industry caused great waves, the major manufacturers unanimously called for "retain", and experts are strongly opposed to the extension of the two sides launched a fierce confrontation. Wang Jinliang, vice president of the U.S. refrigeration appliances group, told reporters that the old-change policy is mainly driven by the one or two-tier market high-end product sales, especially high-end refrigerators and washing machine sales. "We still very much hope that the policy will continue to be carried out, want to give advice to the authorities." Haier spokesman Zhang Tieyan said that the old for a new big boost Haier's sales hope that "this policy can continue." and Skyworth Group spokesman Shen Jian to further said: "If the policy is no longer extended, we will consider the participation of people in the industry." "The major manufacturers are reluctant to replace the old policy because it gives them a taste of sweetness," he said. Recalling the 2009 Annual report, Haier, the United States and other companies fluttering red Annual report are inseparable from this policy.  Data show that as of May 23 this year, home appliances to replace new sales of new home appliances breakthrough 50 billion yuan, sales 13.128 million units, recycling of 13.875 million old home appliances.  Although the major manufacturers of this policy is unique, but experts are not optimistic that the stop is a good thing.  Home Appliance analyst Luo Qingxi that home appliances to the countryside, to replace the new policy is the government to stimulate consumption, improve the industry's economy to make a regulatory policy, the policy stop is also because the country saw the market improved, but also hope that enterprises through market behavior regulation, rather than under the aegis of National policy development, which is not conducive to long-term development of the industry. One of the reasons for the industry's opposition to the continuation of the policy is that it has repeatedly been exposed as a "cheat" loophole in the old-exchange process.  No old home appliances, you can go to the second-hand market to buy a swaps, depreciation card can be directly purchased, no pilot areas can borrow local identity certificate purchase, such as a series of "cynical" practice has long been the media exposure.  April 23 This year, the Beijing Municipal Commerce Commission issued a home appliance to the old for the new policy implementation since the first ticket: medium-sized, TCL, the United States and other three of the company's shopping guide to consumers to sell home appliance recycling vouchers, three enterprises were fully deducted performance margin of 100,000 yuan. In this respect, industry expert JIANGPE said this policy has been used rotten, should have stopped. Stimulating economic recovery, boosting consumption has achieved results, companies should rely on the market to achieve profitability. (Sun Congying) related news: "Last bus" effect to promote the low season of home appliances in the policy critical period, the store to seize the customer "policy last bus" psychological increase momentum.  Yesterday, the reporter learned from the store, home appliances this week, the off-season selling situation. BEIJING, Shanghai and other nine pilot provinces in August last year, the introduction of the old home appliances to replace the new policy, the role of the home appliance market pull significantly. Whether to extend the 10% subsidy policy after June 1 is still no official statement。 However, the Ministry of Finance, the Ministry of Commerce, the Ministry of Environmental Protection in March issued a joint notice that the existing pilot provinces and cities with the old replacement policy expires at the end of May will continue to implement, other provinces and cities eligible can also be declared participation. The industry is widely believed that the old replacement of home appliances will be to the national scope.  However, in the policy critical period, the government has not formally responded to the matter, which makes some consumers worried that the policy will not continue or reduce the strength of the subsidy. Seize this consumer psychology, home appliance stores to launch a round of subsidy war, increase promotion.  Reporter in a power store survey found that the promotion of product performance and prices will persuade customers, "now buy electrical very cost-effective, to the old for new soon to be canceled, after the purchase of electrical appliances there is no more than 300 yuan subsidy." Gome, large and medium-sized stores, such as the owner of the previous year, "51" after the market will usher in sales off-season, but because the old home appliances to replace the new pilot period will come, many consumers have to catch up with the "Last Train" to buy the subsidized goods, so that the 5 categories of household electrical appliances (Reporter Wu Wenji)
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.