Home Appliance Network Marketing is not a simple ride

All along, home appliances enterprises to the feeling of simplicity, dull, causing this impression of the http://www.aliyun.com/zixun/aggregation/33196.html "> mainly because of home appliances as durable goods, At home, the replacement of big-ticket items is slow, the user's demand for home appliances is also relatively low, durable, good quality. In recent years, household appliances have gradually extended to the home, for example, the printing surface of refrigerators and air-conditioning, multiple color chassis and so on.

With the gradual improvement of household electrical appliances, the art of home appliances, fashion is a new direction of development and profit growth. and home appliances business has always been the usual TV and network hard advertising mode is also being overturned, because more and more of the generations, the students gradually become the main force of consumer electronics, they are not interested in hard advertising, they believe that the power of online Word-of-mouth.

Current fashion mobile phones, PCs, digital cameras and other 3 C products have been online Word-of-mouth marketing as the focus of communication, but also highlight the brand's fashion sense, and home appliances enterprises in this respect is backward. In particular, the old home appliances enterprises are basically still on the hard advertising to do propaganda stage.

Before long, went to the watercress community enjoyed, found Siemens in the watercress set up a homepage and large-scale network marketing activities. As an absolutely old home appliance enterprise, its Germans strive to make product attitude to make Siemens refrigerators, water heaters and other products have been trusted by Chinese consumers, Siemens brand technology has been deep-rooted, and lack of fashion sense. Through Network marketing, it can improve the brand's fashion sense, so that young people feel the vitality of Siemens.

"We are all German control" is the Siemens Watercress home page of the picture title, a "control" of the word directly to the Siemens brand and internet trends linked together. Micro-BO control, short Message control, network control, music control ... Are users like to use the personality tag, through the "German control" propaganda, so that netizens do not associate with the German Volkswagen, Germany's Century of architecture, as well as the quality of German enterprises for excellence, which also promoted Siemens in the minds of netizens "quality first" positioning.

In addition, let netizens participate in the show of German architecture, German music, German films, so that netizens participate in the activities. "The fridge is attached to God's horse, the most love ..." Let friends show a show fridge stickers, cute, beautiful fridge to make the refrigerator's fashion sense doubled, and "God Horse" is the 2010 network one of the most popular language, which also greatly increased the fashion sense of the Siemens brand.

Remember in the previous network TVC communication, Siemens use video website to promote its network TVC, the use of low-cost marketing has been a great success, Siemens prior to the TVC network promotional activities won the 21st Century Business Review brand case Award. Skilled use of network video, network Community marketing is the 2.0 mode of enterprise marketing, on the one hand to save costs, but also greatly increase the brand fashion sense, with the user 0 distance contact.

See the current part of home appliance enterprises are also trying to network marketing, but simply registered micro Bo, hair products and advertising pictures, this is not a network marketing, but did the network marketing posture, did not understand the true meaning of network marketing, purely follow, without any real value.

Finally, want to give home appliance enterprise one word: Do network marketing can promote brand fashion sense, with the user 0 distance, but not do the appearance, take a place, but the real enterprise as a "micro-bo Control" "Community Control" "Forum Control" "Video Control" "Blog Control" "Game control", otherwise are clouds!