Home Appliance network to buy high-speed growth Haier mall focus on "the whole process user experience"

The home appliance industry has always had the channel to the King's argument, but with the increasingly mature network shopping environment, the traditional economic model has been impacted, home appliances enterprises began to seek transformation, have to shift their eyes on the fat, the electronic business, days of cat Electric City for example, as of last year 11 months, large household appliances sales growth of 168% year-on-year, Small household electrical appliance products grew 155%. But now that online shoppers are chanting, consumer demand for online shopping is getting higher, door-to-door, after-sale maintenance of these already in the household electrical appliances consumption has been identified as the most basic service content, in the online shopping has become a problem, not send, delivery slowly, less than the home, delivery and installation of a series of problems to be solved problem. How to realize the benign interaction under line is the new subject in front of the real. In fact, there are already some companies in the field of electrical business to go farther than the industry is worth thinking. Haier is one of the earliest enterprises to explore the electrical business in China, the beginning of the new century, began to layout the road of the electric quotient, has established its own electric business platform Haier Mall. In the day the cat established the official flagship store, and through with Jingdong, Suning easy to buy cooperation, last year, sales scale breakthrough 2 billion. In addition, Haier launched the internet era of custom brand Commander in command of electrical appliances, play to personalized home appliances customization. Last year, the double 11, Haier online sales one day breakthrough 100 million, become the home appliance industry sales champion. The beginning of this year, Haier Mall and the cat hands to test water c2b, pre-sale amount of tens of millions. Cat Electrical Appliances City Full House recently when the cat changed to talk about "cat year sales from 2010 5 billion to 2012 50.2 billion; brand growth, which Haier ranked first, sales growth of 557%." Haier day-by-day service personnel will be the first time the refrigerator to users to create user moving data behind the reflection of the Haier electrical business of thick fat thin hair. Haier Group relies on daily shun all over the country at all levels of the market tens of thousands of stores, more than 2,800 county-level logistics distribution stations, to achieve "sales to the village." More than 3,000 customer distribution lines, 91 TC Warehouse, Commitment "limited to, by about delivery." More than 6,000 star service centers to ensure delivery synchronization. Marketing Network, logistics network, service network, information network of four network integration into Haier power of the engine of the electric dealer. Its creation of "by about delivery, delivery and installation of synchronization" one-stop service saves the user to repeat the appointment of a series of cumbersome procedures, to solve the vast number of nets to buy the most worried about the delivery and installation problems, quite popular with the network to buy home, to promote the home grid experience standards. "We are not butchers of price, we have service and quality." Again the remote mountain area, again the remote village, the Haier Mall promise you: will have our figure, as the big city Intimate service, the delivery installs the step, you only then can enjoy the quality life, only then we do obtains. "This is a section of the Haier Mall Weibo," he said. Look at the Haier Day Cat flagship store user evaluation, "moved" "" Fast "" good service "to become the most words. By virtue of the National 400 cities 24 hours limited delivery, the national 2,550 Counties, urban and rural integration seamless coverage, by about servicePurpose, as well as the service system on the continuous innovation and improvement of customer demand for constant satisfaction, Haier Mall to win more users of the heart, there are media forecasts, the next 10 years, home appliances in the online shopping will be type of high-speed development phase, Haier created the whole process of user experience undoubtedly in the Internet era and seize the opportunity.