Home appliance price war ended quietly

As the side of the afternoon, in Saturday, Suning appliances (002024, shares bar) vice Chairman Weimin, Suning Electric chief President Jinming, Suning Tesco executive vice President Li Bin received the media interview, the first external public response to the "Beijing-Soviet War." Weimin to the price of the home appliance prices war has been repeated, that after this, the future of electrical appliances will be in the direction of more standardized development.

Price wars are hard to avoid

In the Saturday interview, Weimin repeatedly reminded that their views are not aimed at a particular enterprise, I hope the outside world do not too much contact and interpretation.

When talking about the price war of home appliances, Weimin said, electrical appliance dealers in fact every day in the price war, the reason this concentrated outbreak of such a large price war and arouse social concern, is because the two models of the electric business to the decisive moment, need to decide. According to the division of Weimin, Tesco belongs to the industry-driven electric dealer, and Jingdong belongs to the capital-driven electric dealer.

Weimin believes that it is easy to buy high-speed development, so that some electric dealers and the wind behind the investment feel nervous, "so this price war is a way to avoid the electric business model of the dispute." ”

Not just the rules.

Weimin revealed that, according to the calculation of the domestic electricity quotient will reach about 1.1 trillion this year, of which the scale of the company is less than half, more is Consumer-to-consumer Taobao model in support, which for the electric business enterprises also means a huge potential. In this case, the rush to fight a price war, in fact, is a number of rivers and lakes tricks.

In Weimin's view, the electric business needs to meet the needs of consumers, investors and corporate profits, otherwise it is bad manners. And the price war is not a channel to fight can play, home appliances pricing power is actually in the hands of home appliances manufacturers.

"At present in fact more is the rules of the river in the maintenance of the electric business industry." Weimin revealed that the current state authorities are stepping up the development of the relevant standards of the electric business sector, "the price war may be the electrical business on the road to standardize the development of the watershed, electricity dealers, especially the electrical appliance dealers may thus farewell to the brutal growth of the era." ”

The low cost of electricity business is taken for granted

In Thursday, Gome President Wang Junzhou in an interview with the media, said, "home appliances dealers cost than home appliances store Low" is a misunderstanding. Weimin, although not a direct response to this, but tactfully expressed his approval.

"After we have a period of time inside the physical stores and online easy to purchase cost accounting, found that the low operating cost of the electric operator is a little taken for granted." ”

Weimin revealed that the current suning online business costs at 8 points, indeed less than the real store 2 points, but this year is a special case, because the physical store sales growth is weak. And when the real store sales to maintain the growth rate of 30%, line online under the cost is almost the same, the difference is very small, "the real store sales at the best, the cost even at 6 points, compared to the line on a lot lower." ”

Related

Easy to buy last year profit is not good to say

Suning Easy to buy executive Vice President Li Bin revealed that last year, easy to purchase 5.9 billion yuan sales scale, the basic profit level, is a micro-profit status. But for this year's easy to achieve profitability of the problem, Li Bin did not directly answer, only expressed confidence to complete the year set the annual 20 billion yuan guaranteed sales target.

Suning insiders also admitted that in this year's large-scale warehousing logistics and marketing to promote investment in the case, easy to buy to achieve profitability may be more difficult.

In addition, Li bin also revealed that from the home appliance price war August 15 from the official start of the 6-day period, easy to purchase visits and sales are at the highest value in history. However, Weimin also on the 6 days of the performance of the purchase of the reflection, that some products prices did not fall to meet the expectations of consumers, easy to purchase the page also has a slow response problem.