Home Appliances Company financial statements-a aihongbianye of April

Absrtact: The home appliance industry historic huge deficit appears in 2000. The cause is the Changhong Nirunfeng hoarding a large number of CRT, and then took the lead to fight the price. This is the most brutal period of China's home appliance circle, Changhong originally hoped to be able to manipulate the home

The history of the household appliance industry has been a huge loss in the 2000. The cause is the Changhong Nirunfeng hoarding a large number of CRT, and then took the lead to fight the price. This is the most brutal period of China's home appliance circle, Changhong originally hoped to be able to manipulate the home appliance circle reshuffle, but the end result is, to become low-cost competition in the home appliance industry has been a historic industry general loss.

A similar scene is being staged today. In the April 2014 earnings season, we saw a dismal financial statement. Under the banner of Internet Smart Television, these companies have joined the Battle of low price competition in the context of not finding content-earning models. The result is tragic.

Home Appliances Company financial statements-a aihongbianye of April

April 22, Sichuan Changhong announced the 2014 Quarterly Bulletin. The company's first quarter operating income of 12.531 billion yuan, down 3.53%; The net profit of the shareholders of the listed company is 9.2326 million yuan, down 93.75%;

April 24, TCL Multimedia Business sales of 3.826 million units a quarter, sales revenue of 6.23 billion yuan, to achieve a net profit of 13.43 million yuan. It should be pointed out that in the 2013, the concept of intelligent television hype, TCL Multimedia business has suffered losses.

April 22, Skyworth Digital disclosure of the report is equally miserable. The company's total television sales fell 3% per cent year-on-year. This is Skyworth digital performance four year first drop. By the adverse impact of earnings, Skyworth Digital also made the executive adjustment, Peng successor Liu Yaoping, as Skyworth group China Regional Marketing Headquarters general manager.

Another business is also not up to expectations. April 25, Hisense announced 2013 revenue of 28.5 billion yuan, net profit of 1.58 billion yuan, down 1% year-on-year.

April 14, Konka A quarterly bulletin also let a person correction heart, the first quarter of this year, Konka income reduced 15.7% to 4.05 billion yuan, net profit reduced by 33% to 9.52 million yuan.

Who is benefiting?

Ten years ago, a big loss of home appliances, there has been a farce: the TV was on the catty sale, like the market to sell cabbage. Consumers are happy to say that home appliances manufacturers are in for a mess.

The second benefit is the Elopichthys fish Company, which has provoked a price war on smart television. Their representative businesses are music and millet. However, the company's low-cost strategy has not caused itself to suffer losses, because the company to supply chain tension as a result of strict control of shipments, so that "less to sell less".

Although internet companies make little money on television, these companies are also winners. Video network with limited TV shipments, to music as a result of 11 trading. Millet, although not listed, but speculation is increasingly high valuations.

Panel companies are the third most profitable manufacturers. There is clear news that this year, China will purchase the amount of about 4.5 billion U.S. dollars in Taiwan's panels, the number of panels up to 27 million, compared with 2013 increase of about 15%, especially the 4K2K panel ratio will be more than 20%, optimistic estimate about 6 million.

The large background of this situation is the domestic launch of a large number of high generation panel lines. But procurement data show that domestic panel capacity is still not satisfied with demand. Tcl's early strategic investment in huaxing photoelectric benefits began to enlarge, which makes TCL's financial statements very good-looking.

Written in the last words:

Next year, the wait-and-see mood around smart television will be even worse. The reason is that consumers have priced the price as an important indicator of television, although every manufacturer has been using the Internet of smart television as a gimmick. The winter of 2014 is sure to be exceptionally cold for all electric television makers.